Kategorie: ARCHIVE

Ad Age hosts its annual conference on the future of marketing.

The streaming world is preparing for a makeover in the new year. Premium channels from Disney+ to Netflix are debuting their ad-supported channels, creating valuable inventory for advertisers. And for the first time, streaming surpassed linear viewing, meaning there are even more opportunities to make your mark. So how exactly can advertisers prepare for this new landscape?

Register for the Marketer’s Toolkit 2023 webinars hosted by regional experts in EMEA, APAC and North America. Our hosts will take a closer look at some of the five key trends highlighted in the Global Trends Report, analyse the threats, opportunities and best strategies to help you navigate 2023.

This December, The Future of TV Advertising Global, the leading international advanced TV advertising thought-leadership event returns to Kings Place in London.

ABOUT THIS EVENT

IF YOU WANT TO KEEP UP TO DATE WITH THE LATEST TRENDS AND THE MOST EFFECTIVE MARKETING TOOLS THAT CAN HELP YOU IN YOUR WORK, ATTEND THE TOOLS IN MARKETING ONLINE CONFERENCE. IT WILL SHOWCASE THE MOST INTERESTING PLATFORMS ON THE MARKET AND OFFER PRACTICAL EXAMPLES OF HOW TO WORK WITH THEM.

Most Contagious delivers a year’s worth of insights and inspiration in a single day.

THE ASSOCIATION OF COMMERCIAL TELEVISION INVITES ON CONFERENCE, SCREENVOICE TALKS, WHICH WILL TAKE PLACE ON NOVEMBER 22, 2022 AT SPOJKA KARLÍN.

In 1996, the United Nations General Assembly proclaimed November 21 as World Television Day, “in recognition of the increasing impact television has on decision-making by alerting world attention to conflicts and threats to peace and security and its potential role in sharpening the focus on other major issues, including economic and social issues.”

Nextv CEO Europe is an extension of our successful Nextv Series Europe, but with a different focus. Nextv CEO Europe will gather leading CEOs from the TV, Telco, OTT and Entertainment industries to share insights, spotlight opportunities and define the way forward. The two-day conference features high level debates with a cutting-edge agenda, including time for networking and in-depth discussions with peers.

A guide for how brands can survive - even thrive - in tough times.

Mega-media mergers, sports on streaming, the measurement faceoff and buzzy, new ad-supported subscriptions. The digital entertainment world has been a flurry of ever-innovating change as more platforms enter the competitive streaming market—perhaps even brands themselves.

In a complex media world it becomes essential to know the value of each contact. Internationally, the metric 'Attention' gains traction as a measure to understand the differences.

The annual key summit of the connected TV industry, targeting platform operators, broadcasters, advertisers and adtechs, standards organisations and technology companies, will be co-hosted with the Czech Association of Commercial Television (AKTV).

Brandweek Europe

FORUM MEDIA 2022: THE WORLD OF COMMUNICATION WILL NEVER BE THE SAME AGAIN.

THE INFLUENCE OF SOCIAL NETWORKS IS GROWING SIGNIFICANTLY AND YOUNG PEOPLE CONSUME NEWS AND MEDIA CONTENT LARGELY THROUGH THEM. WHAT DOES THIS MEAN FOR THE FUTURE OF MEDIA AND CONTENT CREATORS? HOW ARE MEDIA HOUSES THEMSELVES RESPONDING TO THIS? THIS WILL BE ONE OF THE MAIN TOPICS OF THE 17TH ANNUAL CZECH INTERNET FORUM CONFERENCE.

Consumer sentiment in Germany remains tense. What are the forecasts for the coming months and for many advertisers the all-important pre-Christmas period? What recommendations for action can be derived from this for brand communication? And in general: what might this look like in practice?