Kategorie: ARCHIVE

Wise Up!, created jointly by ITV and System1, the global experts in ad effectiveness, is your guidebook for making ads with greater appeal to people over 55.

In October 2022, a delegation of over 40 executives from egta member companies travelled to New York for an in-depth update on the current state of the U.S. media and advertising market. During the trip, we met over 50 industry executives and experts, covering a vast list of topics such as the latest ad technology, streaming, networks' strategies, measurement, viewing trends, retail media and more.

The Advertising Association, the IPA and ISBA will hold their annual industry summit on 25 January at the Odeon Luxe Leicester Square in central London.

2022 saw many changes in advertising, media and entertainment. And 2023 is shaping up to be no less transformational for advertisers and publishers alike. Greater data collaboration will necessitate a renewed focus on technology like clean rooms. Retail media growth is expected to continue. Customer journey analytics could change media plans and media buys. It is critical for marketers to stay on top of these important trends.

WARC has recently launched the Marketer’s Toolkit 2023: Global Trends Report. This is the first report as part of this year's Marketer’s Toolkit, and provides marketers with a set of planning and decision-making tools for the year ahead. It identifies five key trends that will disrupt existing global marketing practices, and offers insights to help turn these disruptive areas into opportunities for growth. The first chapter of the Global Trends Report is now available for you to download.

WFA’s Media Forum provides peers the chance to come together to discuss and tackle common media challenges and further our industry’s agenda.

Ad Age hosts its annual conference on the future of marketing.

The streaming world is preparing for a makeover in the new year. Premium channels from Disney+ to Netflix are debuting their ad-supported channels, creating valuable inventory for advertisers. And for the first time, streaming surpassed linear viewing, meaning there are even more opportunities to make your mark. So how exactly can advertisers prepare for this new landscape?

Register for the Marketer’s Toolkit 2023 webinars hosted by regional experts in EMEA, APAC and North America. Our hosts will take a closer look at some of the five key trends highlighted in the Global Trends Report, analyse the threats, opportunities and best strategies to help you navigate 2023.

This December, The Future of TV Advertising Global, the leading international advanced TV advertising thought-leadership event returns to Kings Place in London.

ABOUT THIS EVENT

IF YOU WANT TO KEEP UP TO DATE WITH THE LATEST TRENDS AND THE MOST EFFECTIVE MARKETING TOOLS THAT CAN HELP YOU IN YOUR WORK, ATTEND THE TOOLS IN MARKETING ONLINE CONFERENCE. IT WILL SHOWCASE THE MOST INTERESTING PLATFORMS ON THE MARKET AND OFFER PRACTICAL EXAMPLES OF HOW TO WORK WITH THEM.

Most Contagious delivers a year’s worth of insights and inspiration in a single day.

THE ASSOCIATION OF COMMERCIAL TELEVISION INVITES ON CONFERENCE, SCREENVOICE TALKS, WHICH WILL TAKE PLACE ON NOVEMBER 22, 2022 AT SPOJKA KARLÍN.

In 1996, the United Nations General Assembly proclaimed November 21 as World Television Day, “in recognition of the increasing impact television has on decision-making by alerting world attention to conflicts and threats to peace and security and its potential role in sharpening the focus on other major issues, including economic and social issues.”

Nextv CEO Europe is an extension of our successful Nextv Series Europe, but with a different focus. Nextv CEO Europe will gather leading CEOs from the TV, Telco, OTT and Entertainment industries to share insights, spotlight opportunities and define the way forward. The two-day conference features high level debates with a cutting-edge agenda, including time for networking and in-depth discussions with peers.

A guide for how brands can survive - even thrive - in tough times.

Mega-media mergers, sports on streaming, the measurement faceoff and buzzy, new ad-supported subscriptions. The digital entertainment world has been a flurry of ever-innovating change as more platforms enter the competitive streaming market—perhaps even brands themselves.