Kategorie: ARCHIVE

CZECH IN: FIRST CLASS MARKETING

Publishers have perfected their pitches on how well they know their audience. But that doesn’t mean the coming year with Google’s deprecation of third-party cookies will be without road bumps. Media companies need to make difficult decisions about audience targeting strategies, identifier solutions, where to invest and who to partner with.

This conference, whose main media partner this year is Televizníweb.cz, has been the most important meeting of experts and professionals in the field of broadcasting, satellite and mobile communications in the Czech Republic for several decades. This year, it is the 31st edition, when 22 lectures by specialists from the academic, private and public spheres await those involved in wireless transmission and signal propagation.

Over the three days, you can expect a conference program on at least four parallel stages with about 400 speakers. In addition, there will be a special on Web3, the Metaverse and media in the NFT economy in 2022. TV broadcasters, audio experts and technology providers will be presenting at the Expo.

2022’s Expanding Media Portfolios: A 360-degree Approach

FAST channels, streaming giants, linear TV... Somewhere in the middle of this diverse media landscape, many providers continue to operate their media libraries to offer their users an attractive VOD offering. But can the media libraries of private and public broadcasters continue to hold their own against the big streaming platforms in the future? Is this a discarded model or are modern media libraries evolving into new best sellers? With ServusTV On, Austria's largest private broadcaster brings together all broadcast brands and other exclusive online content as well as 24-hour thematic streams on one platform. The service can be called up for free via an app on all end devices such as smartphones, tablets, laptops, consoles and smart TVs.

How do brands get more effective advertising? In 2019, WARC posed that question at the start of our original Anatomy of Effectiveness white paper. The result was a set of five fundamental principles of effective advertising. Although those principles stand the test of time, a lot has happened in the world in the past three years. How should marketers respond?

As television continues to evolve, platforms and networks are adapting through innovation with new offerings for current and future consumers. Convergent strategies that include both linear and CTV/OTT are giving brands the opportunity to increase audience reach and overall performance goals. By 2025, the combined U.S. ad spend on linear and CTV platforms will exceed $93 billion, from just under $80 billion this year.

Almost overnight, connected TV evolved again. Several streaming services have merged and consolidated, all of the major services have expanded their libraries with must-see-(C)TV, and everyone’s embracing ads—even Netflix. Now every streaming service is ready to be a fully measurable, targetable ad platform for brands.

The era of Uncertainty: the macro-economic outlook, what's coming next?, an Ebiquity webinar with Ian Whittaker

The Festival of Marketing is returning in October with a new name that aligns it more closely with Marketing Week, and a fresh commitment to help increase marketing’s impact and influence.

System1 invites you to hear industry leading experts Peter Field, Dr. Karen Nelson-Field and Orlando Wood describe the “triple jeopardy” of attention facing advertisers, how it threatens advertisers’ ability to establish mental availability and therefore growth, and how we might overcome it.

As younger viewers flock to streaming services, connected TV (CTV) is finally having a moment. But as advertisers begin moving their budgets away from linear to CTV, many questions about audience behaviors remain unanswered. What differentiates CTV viewers from linear TV audiences, for instance, and what kind of ad creative performs best when repetition is high and inventory low?

The two-day, Big TV Conference offers senior executives the chance to find solutions as the media industry navigates ongoing fluctuations in consumer behavior. Networks, agencies, brands, tech and research companies converge to find innovative, effective ways to build authentic audience connections, measure success and stay relevant in the content multiverse.

Advertisers, agency representatives and marketers find out about the current status and the challenges of research into the effectiveness of advertising.

Thinkbox are heading to Manchester on Wednesday 21st September 9.30am-12.30pm, to take a deep dive into the TV planning landscape. We’ll be sharing the latest data on media consumption and marketing effectiveness; new research from Ipsos into the UK’s media interests and attitudes; plus, bringing you updates on the best ways to optimise your media mix. Planning anything in 2022 is hard work. So much uncertainty, so much change, so much uncertain change.

Join the IPA's first planning and strategy summit where we'll be joined by the best media planners in the UK to celebrate effective planning and pave the way for planners of the future.

CONTENT CREATION. ADVERTISING TRENDS. DISTRIBUTION, ANALYTICS & REVENUE STREAMS.