Advertisers, agency representatives and marketers find out about the current status and the challenges of research into the effectiveness of advertising.
Top speakers in the industry report on which trends are relevant to you and how you can design your communication successfully and efficiently. Best cases will give you a hands-on experience of how to apply and improve advertising effectiveness.
The real Impact: Advertising impact on the way to the next level
- Heart over head or head over heart? – Neuroscience versus tracking
- What does the future of advertising look like without cookies ? – An update
- Hour of Power – best cases from the advertising effect
- Black Box Social Media : How well does advertising on Instagram, Youtube, TikTok really work?
- Advertising impact: Creation matters
- Looking ahead: Metaverse + AI