Pořadatel: ADWEEK

12/9
BRANDWEEK USA

Where the Vanguard Spirit Comes Alive....

18/10
ADWEEK PUBLISHING WEEK

Publishers have perfected their pitches on how well they know their audience. But that doesn’t mean the coming year with Google’s deprecation of third-party cookies will be without road bumps. Media companies need to make difficult decisions about audience targeting strategies, identifier solutions, where to invest and who to partner with.

3/10
ADWEEK WEBINAR: ENGAGE CTV VIEWERS WITH KILLER CREATIVE: UNDERSTAND AUDIENCES TO OPTIMIZE PERFORMANCE

As younger viewers flock to streaming services, connected TV (CTV) is finally having a moment. But as advertisers begin moving their budgets away from linear to CTV, many questions about audience behaviors remain unanswered. What differentiates CTV viewers from linear TV audiences, for instance, and what kind of ad creative performs best when repetition is high and inventory low?

11/10
ADWEEK: CONVERGENT TV

As television continues to evolve, platforms and networks are adapting through innovation with new offerings for current and future consumers. Convergent strategies that include both linear and CTV/OTT are giving brands the opportunity to increase audience reach and overall performance goals. By 2025, the combined U.S. ad spend on linear and CTV platforms will exceed $93 billion, from just under $80 billion this year.

7/12
CTV’S AD-SUPPORTED TRANSFORMATION: EVERYTHING MARKETERS NEED TO KNOW

The streaming world is preparing for a makeover in the new year. Premium channels from Disney+ to Netflix are debuting their ad-supported channels, creating valuable inventory for advertisers. And for the first time, streaming surpassed linear viewing, meaning there are even more opportunities to make your mark. So how exactly can advertisers prepare for this new landscape?

12/1
ADWEEK WEBINAR: ADVERTISING AND MEDIA DATA TRENDS AND FORECAST: START THE YEAR OFF RIGHT

2022 saw many changes in advertising, media and entertainment. And 2023 is shaping up to be no less transformational for advertisers and publishers alike. Greater data collaboration will necessitate a renewed focus on technology like clean rooms. Retail media growth is expected to continue. Customer journey analytics could change media plans and media buys. It is critical for marketers to stay on top of these important trends.

21/3
ADWEEK: CONVERGENT TV NEW YORK

Face industry shifts and economic uncertainty with expert insights and proven strategies.

30/3
ADWEEK: THE NEW CONSUMER

Making diversity, equity, inclusion and accessibility a marketing priority.

23/9
BRANDWEEK USA

It's time to break free from all of the old mantras of brand building. In an era of near-constant upheaval, what's working and what should we let go? Where do we push forward and where do we tear down?

9/5
ADWEEK BRAND PLAY

SPORTS ARE ON FIRE

29/10
MEDIAWEEK

In a year rife with industry-rocking change and upheaval, finding opportunities to break through the noise and captivate audiences in fresh and compelling ways is paramount. Across print, TV, audio, retail media networks, digital and social platforms, the terrain is complex yet teeming with growth opportunities.

12/9
ADWEEK WEBINAR: WHAT’S CHANGING IN SPORTS ADVERTISING

New research from DISQO suggests that marketers targeting today’s sports fans need to embrace cross-platform campaigns that connect with fans on a deeper level. The just-released Sports Advertising report outlines key changes in the market—including the rise of interactive ads, the growing significance of CTV, and how shifts in viewer behavior are shaping new opportunities in sports marketing. That means that measuring impact across platforms and devices has never been more critical.