Pořadatel: ADWEEK

12/9
BRANDWEEK USA

Where the Vanguard Spirit Comes Alive…. The Fifth Annual Brandweek Summit returns live and in person. Come experience an unparalleled array of intimate sessions and exciting activities designed to educate, entertain and foster new connections with industry power players. Set against the vibrant backdrop of Miami, this experience will explore the marketing innovation and creativity… Continue reading BRANDWEEK USA

18/10
ADWEEK PUBLISHING WEEK

Join Adweek at Publishing Week, Oct. 18–19, to hear publishing leaders, media companies and big-name brands share their perspectives on how to leverage alternative identifiers, capitalize on the audio evolution and prepare for life after the cookie.

3/10
ADWEEK WEBINAR: ENGAGE CTV VIEWERS WITH KILLER CREATIVE: UNDERSTAND AUDIENCES TO OPTIMIZE PERFORMANCE

As younger viewers flock to streaming services, connected TV (CTV) is finally having a moment. But as advertisers begin moving their budgets away from linear to CTV, many questions about audience behaviors remain unanswered. What differentiates CTV viewers from linear TV audiences, for instance, and what kind of ad creative performs best when repetition is… Continue reading ADWEEK WEBINAR: ENGAGE CTV VIEWERS WITH KILLER CREATIVE: UNDERSTAND AUDIENCES TO OPTIMIZE PERFORMANCE

11/10
ADWEEK: CONVERGENT TV

As television continues to evolve, platforms and networks are adapting through innovation with new offerings for current and future consumers. Convergent strategies that include both linear and CTV/OTT are giving brands the opportunity to increase audience reach and overall performance goals. By 2025, the combined U.S. ad spend on linear and CTV platforms will exceed… Continue reading ADWEEK: CONVERGENT TV

7/12
CTV’S AD-SUPPORTED TRANSFORMATION: EVERYTHING MARKETERS NEED TO KNOW

The streaming world is preparing for a makeover in the new year. Premium channels from Disney+ to Netflix are debuting their ad-supported channels, creating valuable inventory for advertisers. And for the first time, streaming surpassed linear viewing, meaning there are even more opportunities to make your mark. So how exactly can advertisers prepare for this… Continue reading CTV’S AD-SUPPORTED TRANSFORMATION: EVERYTHING MARKETERS NEED TO KNOW

12/1
ADWEEK WEBINAR: ADVERTISING AND MEDIA DATA TRENDS AND FORECAST: START THE YEAR OFF RIGHT

Dive into the key shifts impacting advertising and media in 2023

21/3
ADWEEK: CONVERGENT TV NEW YORK

Hear from TV, media, technology and marketing leaders at the forefront of convergent TV transformation on how to leverage agility, partnerships and experimentation to gear up for the next shift. Convergent TV is the best place to leverage insights and make industry connections that can help you stay a step ahead leading into the latest upfront season.

30/3
ADWEEK: THE NEW CONSUMER

At Adweek’s The New Consumer, we’ll examine how inclusive marketing impacts how people spend their money. You’ll get practical insights from industry leaders and subject matter experts on what this means, how it works, and why equitable products and experiences must be table stakes for effective marketing.

23/9
BRANDWEEK USA

Brandweek this year in Arizona - it's four days in the middle of a magical desert, full of inspiration, trends and networking, as well as growth strategies for your brands.

9/5
ADWEEK BRAND PLAY

Join the first annual Adweek Sports Marketing Summit to explore the new sports events, platforms, fan insights, and cultural impacts that can unlock exciting wins for marketers.