Kategorie: ARCHIVE

Where the Vanguard Spirit Comes Alive....

Advanced adwertising summit program already available here.

IBC is the world's most influential media, entertainment and technology show. IBC (International Broadcasting Convention) is the premier annual event for professionals engaged in the creation, management and delivery of entertainment and news content worldwide. Attracting close to 60,000 attendees from across the globe, IBC combines a highly respected and peer-reviewed content program alongside an exhibition made up of 1400 exhibitors.

Inflation is up. Spending is dropping. And now there’s growing talk of a marketer’s nightmare: a recession. When times get tough, brand marketing budgets are the first to go, and TV is often on the chopping block. But what if you didn’t have to turn your back on TV ads? What if they could prove their performance impact, show ROI, and underline the marketing team's value?

Cognitive research shows that most decisions are made reflexively, based on automatic patterns ingrained in the brain. Those same patterns impact purchasing decisions – they induce either attraction or avoidance.

Connected TV (CTV) adoption has skyrocketed for both viewers and advertisers, giving marketers more actionable data to analyze. Over 223 million users now regularly watch CTV, and with rising viewership comes data that should interest every advertiser.

In ad tech as in other spaces, inclusion and diversity are a constant journey that requires leaders from many areas of a business to come together. But using analytics best practices to cultivate an informed strategy can also be a powerful force to drive DEI change.

MAD//FEST London is the new marketplace where marketing, advertising and disruptive tech leaders come together to fix industry issues, pitch visionary ideas and hack innovative solutions to brand challenges. It’s the space where top brands, agencies, publishers and disruptive forces can seamlessly connect, form new relationships and have fun in the heart of London’s tech and culture scene.

Defining the future of brand marketing

MarketCast, a research, analytics, and data science leader, teamed with a CTV seller and a challenger brand in the online financial services space to measure the power and impact of targeted CTV ads.

Power of the Platform: Using ACR Data To Target and Quantify Audiences and Campaigns (30-min webinar) Tuesday, June 21st 2022 @ 8:00PM CEST

The Future of Creativity: Stay human in a digital world /

CORONAVIRUS PANDEMIC HAS CHANGED MANY THINGS, INCLUDING SHOPPING HABITS AND CUSTOMER BEHAVIOUR. THE NEXT MARKETING MEETING WILL FOCUS ON HOW TO BEST KNOW YOUR CUSTOMERS AND BE PREPARED FOR THE CHANGES TO COME. WE WILL OFFER TIPS ON HOW TO COMMUNICATE MOST EFFECTIVELY WITH YOUR TARGET AUDIENCE, HOW TO WIN THEIR LOYALTY AND HOW TO CONVERT THOSE WHO LIKE TO FOLLOW NEW TRENDS AND CHANGE ATTITUDES.

We need to get serious about sustainability. Join us – in person! – on 9 June at VUE Leicester Square to find out which brands are leading the way, what agencies can do to galvanise change, and how you can make an impact on the biggest challenge facing humanity.

THE FUTURE OF TELEVISION: THREE DAYS. THREE SUMMITS. TWO AWARDS.

For the seventeenth time, media experts, representatives of the communications industry and state authorities will meet on 1st of June 2022 at the Congress Hall of Czech Television in Prague's Kavčí Hory for the DIGIMEDIA 2022 conference.

Connect! The Future of TV will take place this year on Tuesday, 31 May 2022, in the city of Munich.

Topic: The Evolution of Effectiveness: The ARC project