Kategorie: ARCHIVE

As younger viewers flock to streaming services, connected TV (CTV) is finally having a moment. But as advertisers begin moving their budgets away from linear to CTV, many questions about audience behaviors remain unanswered. What differentiates CTV viewers from linear TV audiences, for instance, and what kind of ad creative performs best when repetition is high and inventory low?

The two-day, Big TV Conference offers senior executives the chance to find solutions as the media industry navigates ongoing fluctuations in consumer behavior. Networks, agencies, brands, tech and research companies converge to find innovative, effective ways to build authentic audience connections, measure success and stay relevant in the content multiverse.

Advertisers, agency representatives and marketers find out about the current status and the challenges of research into the effectiveness of advertising.

Thinkbox are heading to Manchester on Wednesday 21st September 9.30am-12.30pm, to take a deep dive into the TV planning landscape. We’ll be sharing the latest data on media consumption and marketing effectiveness; new research from Ipsos into the UK’s media interests and attitudes; plus, bringing you updates on the best ways to optimise your media mix. Planning anything in 2022 is hard work. So much uncertainty, so much change, so much uncertain change.

Join the IPA's first planning and strategy summit where we'll be joined by the best media planners in the UK to celebrate effective planning and pave the way for planners of the future.

CONTENT CREATION. ADVERTISING TRENDS. DISTRIBUTION, ANALYTICS & REVENUE STREAMS.

Where the Vanguard Spirit Comes Alive....

Advanced adwertising summit program already available here.

IBC is the world's most influential media, entertainment and technology show. IBC (International Broadcasting Convention) is the premier annual event for professionals engaged in the creation, management and delivery of entertainment and news content worldwide. Attracting close to 60,000 attendees from across the globe, IBC combines a highly respected and peer-reviewed content program alongside an exhibition made up of 1400 exhibitors.

Inflation is up. Spending is dropping. And now there’s growing talk of a marketer’s nightmare: a recession. When times get tough, brand marketing budgets are the first to go, and TV is often on the chopping block. But what if you didn’t have to turn your back on TV ads? What if they could prove their performance impact, show ROI, and underline the marketing team's value?

Cognitive research shows that most decisions are made reflexively, based on automatic patterns ingrained in the brain. Those same patterns impact purchasing decisions – they induce either attraction or avoidance.

Connected TV (CTV) adoption has skyrocketed for both viewers and advertisers, giving marketers more actionable data to analyze. Over 223 million users now regularly watch CTV, and with rising viewership comes data that should interest every advertiser.

In ad tech as in other spaces, inclusion and diversity are a constant journey that requires leaders from many areas of a business to come together. But using analytics best practices to cultivate an informed strategy can also be a powerful force to drive DEI change.

MAD//FEST London is the new marketplace where marketing, advertising and disruptive tech leaders come together to fix industry issues, pitch visionary ideas and hack innovative solutions to brand challenges. It’s the space where top brands, agencies, publishers and disruptive forces can seamlessly connect, form new relationships and have fun in the heart of London’s tech and culture scene.

Defining the future of brand marketing

MarketCast, a research, analytics, and data science leader, teamed with a CTV seller and a challenger brand in the online financial services space to measure the power and impact of targeted CTV ads.

Power of the Platform: Using ACR Data To Target and Quantify Audiences and Campaigns (30-min webinar) Tuesday, June 21st 2022 @ 8:00PM CEST

The Future of Creativity: Stay human in a digital world /