Pořadatel: MNTN

9/8
STAND BY YOUR AD: WHY CTV IS EVERY MARKETER’S ALLY IN GOOD TIMES AND BAD

Inflation is up. Spending is dropping. And now there’s growing talk of a marketer’s nightmare: a recession. When times get tough, brand marketing budgets are the first to go, and TV is often on the chopping block. But what if you didn’t have to turn your back on TV ads? What if they could prove their performance impact, show ROI, and underline the marketing team's value?

27/2
THE RISE OF CTV IN MARKETING,” PRESENTED BY MNTN AND SMARTBRIEF

With its precise targeting capabilities, high engagement and cost-effective campaigns, connected TV advertising offers a compelling alternative to traditional advertising channels.

4/12
NAVIGATING THE CTV FRONTIER: AD SPENDING TRENDS TO WATCH IN 2025

By 2026, nine streaming services will generate over $1 billion in ad revenue, up from just two in 2020, according to EMARKETER’s forecast.

20/2
FOR GOOD MEASURE: HOW TO MAKE THE MOST OF CTV’S DATA

Connected TV (CTV) ad spending will surge to $33.35 billion in 2025, marking a 16% year-over-year increase, according to EMARKETER's forecast. As viewers migrate to ad-supported platforms, advertisers need clear performance insights to stay ahead of the competition.