Kategorie: ARCHIVE

It can cost billions a year to develop and keep a brand on track. At Brand Safety Academy, marketing and PR professionals, brand protection experts and key players in the fight against misinformation will give you the information you need to detect and stop a threat before it's too late and you lose your customers' trust for good. You'll not only get guaranteed information on how to protect your brand preventively, but also actionable tips from the field.

TV measurement is evolving as viewership shifts to streaming, and marketers need new solutions to keep up. Still one of the hottest conversations in advertising, TV measurement continues to be top of mind for marketers as investments shift over-the-top. Join us for a virtual event exploring what’s happening in the measurement space and how far we are on the road to adopting new currencies.

What drives marketing effectiveness in Canada?

Join Ad Age in person on April 4 as we bring together creators, brands and agencies to discuss how they are navigating the vast creator economy.

Thinktv is pleased to welcome back Richard Shotton, behavioural science consultant and author of the acclaimed book The Choice Factory, as he launches his compelling new book, The Illusion of Choice (out March 28, 2023).

Making diversity, equity, inclusion and accessibility a marketing priority.

Digital i Managing Director Matt Ross will assess the power of global content and the importance of content performance. In this webinar, the SVOD services analysed include Netflix, Amazon Prime Video and HBO Max in Europe, Türkiye and Latin America.

Join this webinar on March 29 for a look into how advances in technology are creating new opportunities for broadcasters in the exploding array of video services.

Themes

Dirk Ziems, Stefan Schönherr and Laura Graf will discuss with Malte Hildebrandt in the live stream on March 22, 2023 how attention is measured, how it can be meaningfully integrated into media planning and why visual attention is not everything.

Face industry shifts and economic uncertainty with expert insights and proven strategies.

Building brand love has never been more important. In an intensely competitive market brands must actively seek out opportunities to establish 1:1 consumer connections that feel relevant and personal. The answer can be the venerable loyalty program, but post-pandemic they have a vastly different purpose and an entirely different viewpoint.

As start-ups expand and mature, they often hit a wall. Growth slows, and customer acquisition gets harder and more expensive. In this evidence-based review, Les explains why scale-ups require a different approach to marketing communications, and what that means for budgets, media, content and measurement.

MIM is one of egta's annual physical events where directors and heads of research from sales houses gather for updates and discussions on media effectiveness, measurement, attribution and more. If your job is to prove the effectiveness of Total TV/audio, this is the place to be!

The Campaign TV Advertising Summit, taking place 22 February 2023 at the America Square in London, will bring together expert speakers, best-in-class thinking, and behind-the-scenes case studies. The event is a perfect fit, whether you are an advertiser looking to grow within the industry, an agency on a mission to be an innovator, or a technology provider seeking disruption. Discover the latest trends, best practices, and emerging developments in TV advertising.

Brand Restart is a day-long conference on approaches that create valuable brands. This year will be about brands and dates. Business owners, Brandians, marketers, freelancers and agency consultants will find common ground and inspiration at Brand Restart.

Charged with effectively deploying the largest line item in most marketing budgets, the challenges facing today's media industry leaders have never been greater. The seismic shifts of the last three years in technology, platforms, content distribution, and audience behavior have reset how consumers work, shop, engage, and communicate, forcing marketers to rethink and redeploy their consumer contact and conversion strategies.

At 2pm on 9 February, we’re interviewing creative and strategic leaders from our Pioneer agencies to find out what it takes to be the best.