Kategorie: ARCHIVE

Digital i Managing Director Matt Ross will assess the power of global content and the importance of content performance. In this webinar, the SVOD services analysed include Netflix, Amazon Prime Video and HBO Max in Europe, Türkiye and Latin America.

Join this webinar on March 29 for a look into how advances in technology are creating new opportunities for broadcasters in the exploding array of video services.

Themes

Dirk Ziems, Stefan Schönherr and Laura Graf will discuss with Malte Hildebrandt in the live stream on March 22, 2023 how attention is measured, how it can be meaningfully integrated into media planning and why visual attention is not everything.

Face industry shifts and economic uncertainty with expert insights and proven strategies.

Building brand love has never been more important. In an intensely competitive market brands must actively seek out opportunities to establish 1:1 consumer connections that feel relevant and personal. The answer can be the venerable loyalty program, but post-pandemic they have a vastly different purpose and an entirely different viewpoint.

As start-ups expand and mature, they often hit a wall. Growth slows, and customer acquisition gets harder and more expensive. In this evidence-based review, Les explains why scale-ups require a different approach to marketing communications, and what that means for budgets, media, content and measurement.

MIM is one of egta's annual physical events where directors and heads of research from sales houses gather for updates and discussions on media effectiveness, measurement, attribution and more. If your job is to prove the effectiveness of Total TV/audio, this is the place to be!

The Campaign TV Advertising Summit, taking place 22 February 2023 at the America Square in London, will bring together expert speakers, best-in-class thinking, and behind-the-scenes case studies. The event is a perfect fit, whether you are an advertiser looking to grow within the industry, an agency on a mission to be an innovator, or a technology provider seeking disruption. Discover the latest trends, best practices, and emerging developments in TV advertising.

Brand Restart is a day-long conference on approaches that create valuable brands. This year will be about brands and dates. Business owners, Brandians, marketers, freelancers and agency consultants will find common ground and inspiration at Brand Restart.

Charged with effectively deploying the largest line item in most marketing budgets, the challenges facing today's media industry leaders have never been greater. The seismic shifts of the last three years in technology, platforms, content distribution, and audience behavior have reset how consumers work, shop, engage, and communicate, forcing marketers to rethink and redeploy their consumer contact and conversion strategies.

At 2pm on 9 February, we’re interviewing creative and strategic leaders from our Pioneer agencies to find out what it takes to be the best.

Wise Up!, created jointly by ITV and System1, the global experts in ad effectiveness, is your guidebook for making ads with greater appeal to people over 55.

In October 2022, a delegation of over 40 executives from egta member companies travelled to New York for an in-depth update on the current state of the U.S. media and advertising market. During the trip, we met over 50 industry executives and experts, covering a vast list of topics such as the latest ad technology, streaming, networks' strategies, measurement, viewing trends, retail media and more.

The Advertising Association, the IPA and ISBA will hold their annual industry summit on 25 January at the Odeon Luxe Leicester Square in central London.

2022 saw many changes in advertising, media and entertainment. And 2023 is shaping up to be no less transformational for advertisers and publishers alike. Greater data collaboration will necessitate a renewed focus on technology like clean rooms. Retail media growth is expected to continue. Customer journey analytics could change media plans and media buys. It is critical for marketers to stay on top of these important trends.

WARC has recently launched the Marketer’s Toolkit 2023: Global Trends Report. This is the first report as part of this year's Marketer’s Toolkit, and provides marketers with a set of planning and decision-making tools for the year ahead. It identifies five key trends that will disrupt existing global marketing practices, and offers insights to help turn these disruptive areas into opportunities for growth. The first chapter of the Global Trends Report is now available for you to download.

WFA’s Media Forum provides peers the chance to come together to discuss and tackle common media challenges and further our industry’s agenda.