Kategorie: ARCHIVE

As traditional TV viewership declines and streaming services continue to gain popularity, FAST TV has emerged as a pivotal model for content distribution and revenue generation. With a staggering 55% of consumers utilizing at least one FAST service last year, and revenue increasing twenty-fold between 2019 and 2022, FAST services are poised to transform how audiences consume and engage with content.

We have gathered broadcast industry experts from Dell Technologies and NVIDIA, along with the International Trade Association for Broadcast and Media (IABM) to review the trends and buzz from the recent IBC23 show.

BOOST YOUR MEDIA KNOWLEDGE

MIPCOM CANNES is the world’s greatest gathering of television entertainment professionals from 100 countries. Celebrated as 'the mother of all entertainment content markets', and happening every October, MIPCOM is the most anticipated week for global decision makers to compete for new series, source international production partners and to set the development agenda for the coming year and beyond.

The pivot towards performance engineered by the cost of living crisis has driven even more practitioners to question the continued relevance of effectiveness principles within digital marketplaces.

Program to be specified later.

A half day conference focusing on the future of video & CTV Advertising. VideoWeek Cologne, will be a new half day conference focusing on the future of video & CTV advertising in Germany and the wider European market.

The IBC trade fair, which takes place in Amsterdam, is the annual meeting for professionals in the field of broadcasting.

AI was always poised to disrupt business as we know it. But thanks to huge advancements in the past year, that reality seems closer than ever in advertising.

A conference on creativity that aims to inspire and share stories that awaken creativity. “This is the only ANA national conference that directly celebrates creativity, and we hope our speakers' stories inspire you to greater heights of creativity.” Mike Kaufman, SVP of Brand & Media, ANA

The leading event for professionals in the business of television returns to the heart of NYC this September. The place where the TV industry comes together to learn more about the biggest issues, trends and changes on the horizon.

WARC's next webinar will focus on the principles of TV success. Using examples of real campaigns and facts from marketing effectiveness research, you will learn how to make effective TV advertising.

THE HORIZON 2023 CONGRESS (FORMERLY THE GERMAN MEDIA CONGRESS)

How to drive KPIs with TV campaigns? VAB’d like you to be one of the first to hear about NEW webinar on How TV Advertising Grows Brands.

UNconference: Where marketing ideas DON'T end!

The Media Tasting on 22 June 23 in Stuttgart is a networking congress and industry summit that brings together media professionals and experts who are bravely mastering the game of the rapidly changing rules of the total video world. Join, learn and discuss.

On 15 June at 2:30pm (BST) we’re talking commercial creativity with Samsung’s marketing and omnichannel director, Annika Bizon – join us.

18th DIGIMEDIA 2023 conference on media, advertising and legislation.