Kategorie: ARCHIVE

This December, The Future of TV Advertising Global, the leading international advanced TV advertising thought-leadership event returns to Kings Place in London.

Questions keep popping up in our minds about what creativity actually is, how it works, where it comes from and how to achieve or even measure it. Again and again, every day, we try to find answers. Still at the beginning, yet each on our own journey. It can be a way of looking at things, an approach to life, or finding unexpected connections and relationships where we would no longer expect them. The diversity of the indescribable.

The 11th HbbTV Symposium and Awards takes place on November 29-30, 2023 in Naples, Italy.

Television has celebrated its day since 1996, when the UN General Assembly declared 21 November as World Television Day.

This fall, TV Tech will highlight how the newest technologies transforming Media & Entertainment are revolutionizing how television is produced and distributed in 2024 and beyond.

TV Advertising is Undergoing a Major Shake-Up

The industry event of the year, the largest event dedicated to communication, marketing and media in the Czech Republic, is a unique opportunity to meet dozens of world leaders and influential personalities, as well as many colleagues from business.

AdAge regularly brings you inspiration and news from the field of brand management. This time on the topic: how the brand business is changing and what role marketing plays in it.

9th annual conference on the future and trends of the media industry. This time focusing on innovation and transformation of the industry. More information on the organizer's website.

The media industry, as a content creator and distributor, is undergoing significant changes where it needs to look for new business models and market opportunities. We are witnessing the rise of new paid services, particularly in the streaming video streaming space, but only time will tell which projects are viable. However, other types of even relatively new media, such as podcasts, are already approaching content monetisation.

Where have brands moved since the days of Mad Men and 90s classics? Is artificial intelligence a dirty word and the enemy of promotion? Not just that at this year's Brand and Content Conference 2023.

Over the three days, you can expect a conference program on at least four parallel stages with about 400 speakers. In addition, there will be a special on Web3, the Metaverse and media in the NFT economy in 2022. TV broadcasters, audio experts and technology providers will be presenting at the Expo.

As traditional TV viewership declines and streaming services continue to gain popularity, FAST TV has emerged as a pivotal model for content distribution and revenue generation. With a staggering 55% of consumers utilizing at least one FAST service last year, and revenue increasing twenty-fold between 2019 and 2022, FAST services are poised to transform how audiences consume and engage with content.

We have gathered broadcast industry experts from Dell Technologies and NVIDIA, along with the International Trade Association for Broadcast and Media (IABM) to review the trends and buzz from the recent IBC23 show.

BOOST YOUR MEDIA KNOWLEDGE

MIPCOM CANNES is the world’s greatest gathering of television entertainment professionals from 100 countries. Celebrated as 'the mother of all entertainment content markets', and happening every October, MIPCOM is the most anticipated week for global decision makers to compete for new series, source international production partners and to set the development agenda for the coming year and beyond.

The pivot towards performance engineered by the cost of living crisis has driven even more practitioners to question the continued relevance of effectiveness principles within digital marketplaces.

Program to be specified later.