Kategorie: ARCHIVE

Join Ad Age on Feb. 6 to get a sneak peak of what will be the most talked about Big Game commercials, and go inside the process of creating these campaigns with brand leaders, agency executives and talent.

Which ads are the brand-building heroes that captured the hearts of the UK public in 2023? Using System1’s Test Your Ad platform, we measured the emotional responses of consumers to predict the commercial impact of all the new TV creative that launched throughout the year.

Join for the third in series of Multicultural Webinars brought to you by the Horowitz division of M/A/R/C Research. This FREE educational webinar will focus on Gen Z’s behaviors around video content, social media, and sociopolitical issues, and how brands can engage with them in 2024. Co-hosted by our insights and strategy lead, Adriana Waterston, and cultural insights strategist, Tarya Weedon.

Most Contagious London delivers a year’s worth of marketing insights in a single day. Our New York event does the same – but in half the time.

Year after year, The Media Insights & Engagement Conference unites the industry to navigate content and explore new opportunities with insights-rich decision making. It’s become an annual reunion of the media insights industry, bringing together executives from the leading companies, including AMC Networks, Netflix, Univision, Viacom, A+E Networks, Roku, HBO, ESPN, Disney, Hulu and more.

Most Contagious delivers insights and inspiration that will help you create better, braver work.

This December, The Future of TV Advertising Global, the leading international advanced TV advertising thought-leadership event returns to Kings Place in London.

Questions keep popping up in our minds about what creativity actually is, how it works, where it comes from and how to achieve or even measure it. Again and again, every day, we try to find answers. Still at the beginning, yet each on our own journey. It can be a way of looking at things, an approach to life, or finding unexpected connections and relationships where we would no longer expect them. The diversity of the indescribable.

The 11th HbbTV Symposium and Awards takes place on November 29-30, 2023 in Naples, Italy.

Television has celebrated its day since 1996, when the UN General Assembly declared 21 November as World Television Day.

This fall, TV Tech will highlight how the newest technologies transforming Media & Entertainment are revolutionizing how television is produced and distributed in 2024 and beyond.

TV Advertising is Undergoing a Major Shake-Up

The industry event of the year, the largest event dedicated to communication, marketing and media in the Czech Republic, is a unique opportunity to meet dozens of world leaders and influential personalities, as well as many colleagues from business.

AdAge regularly brings you inspiration and news from the field of brand management. This time on the topic: how the brand business is changing and what role marketing plays in it.

9th annual conference on the future and trends of the media industry. This time focusing on innovation and transformation of the industry. More information on the organizer's website.

The media industry, as a content creator and distributor, is undergoing significant changes where it needs to look for new business models and market opportunities. We are witnessing the rise of new paid services, particularly in the streaming video streaming space, but only time will tell which projects are viable. However, other types of even relatively new media, such as podcasts, are already approaching content monetisation.

Where have brands moved since the days of Mad Men and 90s classics? Is artificial intelligence a dirty word and the enemy of promotion? Not just that at this year's Brand and Content Conference 2023.

Over the three days, you can expect a conference program on at least four parallel stages with about 400 speakers. In addition, there will be a special on Web3, the Metaverse and media in the NFT economy in 2022. TV broadcasters, audio experts and technology providers will be presenting at the Expo.