FAST channels, streaming giants, linear TV… Somewhere in the middle of this diverse media landscape, many providers continue to operate their media libraries to offer their users an attractive VOD offering. But can the media libraries of private and public broadcasters continue to hold their own against the big streaming platforms in the future? Is… Continue reading TASTING TALKS: THE FUTURE OF MEDIA LIBRARIES (VOD)

Join WARC’s Imaad Ahmed, Head of WARC Advisory, EMEA on 11 October at 10:00 - 11:00 BST for a virtual session as part of EffWorks 2022, as we explore - through evidence, shifts and case studies - how should marketers adapt for a world coming out of a global pandemic, experiencing the impacts of war and cost of living crisis.

As television continues to evolve, platforms and networks are adapting through innovation with new offerings for current and future consumers. Convergent strategies that include both linear and CTV/OTT are giving brands the opportunity to increase audience reach and overall performance goals. By 2025, the combined U.S. ad spend on linear and CTV platforms will exceed… Continue reading ADWEEK: CONVERGENT TV

Almost overnight, connected TV evolved again. Several streaming services have merged and consolidated, all of the major services have expanded their libraries with must-see-(C)TV, and everyone’s embracing ads—even Netflix. Now every streaming service is ready to be a fully measurable, targetable ad platform for brands. Next year is poised to usher in a new era… Continue reading CTV’S NEXT EVOLUTION: WHY 2023 IS THE BIGGEST YEAR YET FOR BRANDS TUESDAY, OCT. 11, 2022 AT 1:00 P.M. EDT

The era of Uncertainty: the macro-economic outlook, what’s coming next?, an Ebiquity webinar with Ian Whittaker Description Inflation, war, market volatility, and supply chain issues are just a few of the forces disrupting the media and world. As we move into the second part of the year, many brands are starting their strategy and planning… Continue reading THE ERA OF UNCERTAINTY: THE MACRO-ECONOMIC OUTLOOK, WHAT’S COMING NEXT?, AN EBIQUITY WEBINAR WITH IAN WHITTAKER

The Festival of Marketing is returning in October with a new name that aligns it more closely with Marketing Week, and a fresh commitment to help increase marketing’s impact and influence. Marketing Week’s Festival of Marketing will take place in-person on 6 October, at a brand new, soon-to-be-announced Central London location. Combining the editorial rigour… Continue reading MARKETING´S WEEK FESTIVAL OF MARKETING

System1 invites you to hear industry leading experts Peter Field, Dr. Karen Nelson-Field and Orlando Wood describe the “triple jeopardy” of attention facing advertisers, how it threatens advertisers’ ability to establish mental availability and therefore growth, and how we might overcome it. This live virtual event, in association with the IPA and WARC, is an… Continue reading IPA EFFWORKS

As younger viewers flock to streaming services, connected TV (CTV) is finally having a moment. But as advertisers begin moving their budgets away from linear to CTV, many questions about audience behaviors remain unanswered. What differentiates CTV viewers from linear TV audiences, for instance, and what kind of ad creative performs best when repetition is… Continue reading ADWEEK WEBINAR: ENGAGE CTV VIEWERS WITH KILLER CREATIVE: UNDERSTAND AUDIENCES TO OPTIMIZE PERFORMANCE

The two-day, Big TV Conference offers senior executives the chance to find solutions as the media industry navigates ongoing fluctuations in consumer behavior. Networks, agencies, brands, tech and research companies converge to find innovative, effective ways to build authentic audience connections, measure success and stay relevant in the content multiverse.

Advertisers, agency representatives and marketers find out about the current status and the challenges of research into the effectiveness of advertising. Top speakers in the industry report on which trends are relevant to you and how you can design your communication successfully and efficiently. Best cases will give you a hands-on experience of how to apply… Continue reading HORIZONT ADVERTISING IMPACT SUMMIT 2022

Thinkbox are heading to Manchester on Wednesday 21st September 9.30am-12.30pm, to take a deep dive into the TV planning landscape. We’ll be sharing the latest data on media consumption and marketing effectiveness; new research from Ipsos into the UK’s media interests and attitudes; plus, bringing you updates on the best ways to optimise your media… Continue reading PLANNING MEDIA IN 2022

Join the IPA’s first planning and strategy summit where we’ll be joined by the best media planners in the UK to celebrate effective planning and pave the way for planners of the future. Aimed at those in a junior or mid-level role, this event will provide learnings from experienced media planners that will help inform,… Continue reading MEDIA PLANNING & STRATEGY SUMMIT

CONTENT CREATION. ADVERTISING TRENDS. DISTRIBUTION, ANALYTICS & REVENUE STREAMS. The leading event for professionals in the business of television returns to the heart of NYC and we can’t wait to welcome you in-person and get you caught up with the biggest issues, trends and changes on the horizon. Three tracks curated by the editorial teams behind Next… Continue reading NYC TV WEEK: THE FUTURE OF TELEVISION

Where the Vanguard Spirit Comes Alive…. The Fifth Annual Brandweek Summit returns live and in person. Come experience an unparalleled array of intimate sessions and exciting activities designed to educate, entertain and foster new connections with industry power players. Set against the vibrant backdrop of Miami, this experience will explore the marketing innovation and creativity… Continue reading BRANDWEEK USA

Advanced adwertising summit program already available here. This event connects all media and industry experts. A top advertising sales executive will be talking if the advanced advertising saved the traditional TV business? Other topics will be also opened.

IBC is the world’s most influential media, entertainment and technology show. IBC (International Broadcasting Convention) is the premier annual event for professionals engaged in the creation, management and delivery of entertainment and news content worldwide. Attracting close to 60,000 attendees from across the globe, IBC combines a highly respected and peer-reviewed content program alongside an… Continue reading IBC 2022

Inflation is up. Spending is dropping. And now there’s growing talk of a marketer’s nightmare: a recession. When times get tough, brand marketing budgets are the first to go, and TV is often on the chopping block. But what if you didn’t have to turn your back on TV ads? What if they could prove… Continue reading STAND BY YOUR AD: WHY CTV IS EVERY MARKETER’S ALLY IN GOOD TIMES AND BAD

Cognitive research shows that most decisions are made reflexively, based on automatic patterns ingrained in the brain. Those same patterns impact purchasing decisions – they induce either attraction or avoidance. Given that emotions drive our decisions, as marketers it’s critical we understand how to appeal to consumers’ innate intelligence in advertising in order to drive action. Join… Continue reading INNATE INTELLIGENCE