Kategorie: ARCHIVE

Join us for an in-depth exploration of the essential elements of effective advertising with Professor Mark Ritson, brand consultant and creator of the Mini MBA in Marketing, alongside System1’s Chief Customer Officer, Jon Evans. Special guest Mie-Leng Wong of Mondelez will also join the discussion, offering valuable brand-side insights.

Advertising titans and creative newcomers regularly compete in the MAM Battle of the Spots, where they battle it out for the favour of marketers. What can you learn from the winning ads? Vojtěch Prokeš, Director of Research at Behavio, and Radana Čechová, Editor-in-Chief of Marketing & Media, will explain in the new joint webinar MAM Battle of the Spots: Debrief.

Commercial TV is growing. It has transformed itself in recent years as TV companies successfully developed streaming platforms. They are growing at pace, and now are joined by TV advertising newcomers such as Amazon Prime Video, Disney+, and Netflix. The TV opportunity is expanding further and faster than ever before for brands.

Join Ad Age in person in March to discover what impacts Gen Z behavior and purchasing decisions.

The 5th edition of the largest Czech trade fair for online business and e-commerce.

With its precise targeting capabilities, high engagement and cost-effective campaigns, connected TV advertising offers a compelling alternative to traditional advertising channels.

Modern marketers understand balancing efficient short-term activities with effective longer-term brand performance is key – the question is how, and understanding where AI can add fresh value.

TV is renowned for its impressive ability to achieve reach and awareness in a short period of time, but to effectively build a brand, creativity makes all the difference.

MARKETING FESTIVAL 2024 rejects all conference stereotypes. Speaker appearances are not just scrubs for networking. And no, you can't buy a speaking opportunity there. Festival! With a unique atmosphere, energy, great people and a program packed from morning to morning. Marketing!'s DNA is to push the marketing industry in the country. Be there!

A full-day conference full of visionary insights and practical demonstrations, on how to put AI to work in 2024. Twelve lectures for marketing managers, marketing specialists, online marketers, agency and freelance consultants and, last but not least, small and medium-sized business owners.

The Super Bowl kicks off on Sunday, February 11 and per System1 tradition, we’re analyzing every ad airing during the biggest game – and the most anticipated advertising event – of the year.

Super Bowl LVIII is gearing up to be a game like never before, and that’s because fandom is changing. Younger generations are engaging with football through memes, pop stars, and personas which creates new opportunities and challenges for America’s greatest game.

Join Ad Age on Feb. 6 to get a sneak peak of what will be the most talked about Big Game commercials, and go inside the process of creating these campaigns with brand leaders, agency executives and talent.

Which ads are the brand-building heroes that captured the hearts of the UK public in 2023? Using System1’s Test Your Ad platform, we measured the emotional responses of consumers to predict the commercial impact of all the new TV creative that launched throughout the year.

Join for the third in series of Multicultural Webinars brought to you by the Horowitz division of M/A/R/C Research. This FREE educational webinar will focus on Gen Z’s behaviors around video content, social media, and sociopolitical issues, and how brands can engage with them in 2024. Co-hosted by our insights and strategy lead, Adriana Waterston, and cultural insights strategist, Tarya Weedon.

Most Contagious London delivers a year’s worth of marketing insights in a single day. Our New York event does the same – but in half the time.

Year after year, The Media Insights & Engagement Conference unites the industry to navigate content and explore new opportunities with insights-rich decision making. It’s become an annual reunion of the media insights industry, bringing together executives from the leading companies, including AMC Networks, Netflix, Univision, Viacom, A+E Networks, Roku, HBO, ESPN, Disney, Hulu and more.

Most Contagious delivers insights and inspiration that will help you create better, braver work.