MARKETING TOOLS

Lets keep up to date with the latest trends and the most effective marketing tools that can help you in your work.


CONTRACTOR: Tuesday

MOST CONTAGIOUS

Most Contagious delivers a year’s worth of insights and inspiration in a single day.  Imagine learning about the most important trends for marketers, discovering the strategies behind the world’s best campaigns, and hearing from a global cast of industry pioneers and expert commentators. Most Contagious will be an IRL event at The Business Design Centre, London… Continue reading MOST CONTAGIOUS


CONTRACTOR: Contagious

AKTV CONFERENCE: SCREENVOICE TALKS about ATTENTION

The Association of Commercial Television invites you to on ScreenVoice TALKS conference. Matt Hill will speak on the topic of attention, followed up by the first ever research conducted for AKTV, the Czech edition of the Track the Success study. Program to be concluded with Dr. Grace Kite presenting how TV advertising helps online brands to grow.


CONTRACTOR: AKTV

THE WORLD TV DAY

In 1996, the United Nations General Assembly proclaimed November 21 as World Television Day, “in recognition of the increasing impact television has on decision-making by alerting world attention to conflicts and threats to peace and security and its potential role in sharpening the focus on other major issues, including economic and social issues.” Each year… Continue reading THE WORLD TV DAY


CONTRACTOR: The Global TV Group

NEXT CEO EUROPE: MOVING FAST IN EU STREAMING ECOSYSTEM

Nextv CEO Europe will gather leading CEOs from the TV, Telco, OTT and Entertainment industries to share insights, spotlight opportunities and define the way forward.

RITSON ON RECESSION” WEBINAR

Join Professor Mark Ritson and Jon Evans as they discuss ways to give your brand the best possible chance of being among the 9% that thrive following the recession


CONTRACTOR: SYSTEM 1

AD AGE NEXT: STREAMING

Mega-media mergers, sports on streaming, the measurement faceoff and buzzy, new ad-supported subscriptions. The digital entertainment world has been a flurry of ever-innovating change as more platforms enter the competitive streaming market—perhaps even brands themselves. Ad Age will host a state of the streaming industry to reflect the trends and future of the branch.


CONTRACTOR: Ad Age

ATTENTION, A KEY METRIC FOR YOUR VIDEO PLAN

VIA has asked Amplified Intelligence, world authority on attention research, to investigate advertising on video in Belgium. The first phase of this study, with a focus on BVOD versus YouTube on mobile is now available.


CONTRACTOR: VIA

SYMPOZIUM HBBTV AND AWARDS 2022

The annual industry summit is aimed at platform operators, broadcasters as well as advertisers and technology organisations. This year's tenth anniversary edition will be held in Prague at the National House in Vinohrady.


CONTRACTOR: HbbTV

BRANDWEEK EUROPE

Brandweek Europe Over the next few days, brand leaders from the world’s top brands will take to the virtual stage for interactive discussions focused on solutions for building a promising, innovative future in the marketing and advertising industry and lead masterclasses on topics key to personal and professional growth.

FORUM MEDIA 2022

Forum Media offers three conferences in one - educate, inspire and discuss on the Forum Media Stage, Effie Stage and PR Summit. Meet the icons of the advertising world, those who shape the creative and strategic industries and set trends.


CONTRACTOR: MAM

CZECH INTERNET FORUM 2022

The influence of social media is growing significantly. Young people consume news and media content largely through them. What does this mean for the future of media and content creators? How are media houses themselves responding to this? This will be one of the main topics of the 17th annual Czech internet forum conference.


CONTRACTOR: Tuesday

SCREENFORCE FORUM: MARKETING IN TIME OF RECESSION

Consumer sentiment in Germany remains tense. What are the forecasts for the coming months and for many advertisers the all-important pre-Christmas period? What recommendations for action can be derived from this for brand communication? And in general: what might this look like in practice? The online webinar from the German Screenforce will give you a hint.


CONTRACTOR: Screenforce.de

BRAND MANAGEMENT 2022

This year conference topic is: "Czech in: first class marketing" - what are we good at in the Czech Republic and how we can sell it.


CONTRACTOR: Blue Events

ADWEEK PUBLISHING WEEK

Join Adweek at Publishing Week, Oct. 18–19, to hear publishing leaders, media companies and big-name brands share their perspectives on how to leverage alternative identifiers, capitalize on the audio evolution and prepare for life after the cookie.


CONTRACTOR: ADWEEK

CR RADIOCOMMUNICATIONS 2022

This conference has been the most important meeting of experts and professionals in the field of broadcasting, satellite and mobile communications in the Czech Republic for several decades. This year, it is the 31st edition, when 22 lectures by specialists from the academic, private and public spheres await those involved in wireless transmission and signal propagation.


CONTRACTOR: agentura UNIT

MEDIENTAGE MÜNCHEN

Days of Media in Munchen opens their door. Over the three days, you can expect a conference program on at least four parallel stages with about 400 speakers. In addition, there will be a special on Web3, the Metaverse and media in the NFT economy in 2022. TV broadcasters, audio experts and technology providers will be presenting at the Expo.

TV & VIDEO INSIDER SUMMIT

At the TV & Video Insider Summit, video buyers and planners help us sort through the complexities. How are they building out and adapting their media strategies to fit this multiscreen landscape? How are they mapping consumer touchpoints? Which video formats are driving the best ROI and, given data restrictions, what are they doing from an audience targeting perspective?


CONTRACTOR: MediaPost