Kategorie: ARCHIVE

The 2024 ANA Masters of Marketing Conference is where marketing visionaries and leaders converge to shape the industry's future.

MIA, International Audiovisual Market, is a market event based in Italy. A hotbed of discussion, debate, and confrontation among the most important international executives, MIA is a destination for the global film and audiovisual ecosystem, conceived as a curated market, a physical and digital space for feature-length films (fiction, animation and documentary), as well for series (drama, documentary, factual and animation). Today, MIA is the most important industry event in Italy and is one of the must-attend international events focused on co-production, financing strategies and models, sales and distribution of works, and content showcase, and is an effective platform for talents and projects circulation.

Facts instead of bingo: the basics for effective media planning.

The largest Czech conference on Brand Management by Blue Events.

Marketers need channels that drive undeniable ROI and prove marketing’s value. Right now, Connected TV (CTV) is praised for combining the best of TV and digital to achieve outsized performance.

What does the current European HbbTV market look like? What are the challenges, trends and future of targeted advertising in the HbbTV environment?

It's time to break free from all of the old mantras of brand building. In an era of near-constant upheaval, what's working and what should we let go? Where do we push forward and where do we tear down?

Delivering innovation and connecting communities, IBC2024 is where the future of the global media and entertainment industry is redefined. Energising the market, enabling content everywhere, and exploring new trends, IBC brings together the creative, technology and business communities to collaborate, learn and unlock new opportunities. IBC2024 takes place from Friday 13 – Monday 16 September.

New research from DISQO suggests that marketers targeting today’s sports fans need to embrace cross-platform campaigns that connect with fans on a deeper level. The just-released Sports Advertising report outlines key changes in the market—including the rise of interactive ads, the growing significance of CTV, and how shifts in viewer behavior are shaping new opportunities in sports marketing. That means that measuring impact across platforms and devices has never been more critical.

Join a Dataxis webinar for a look at the emerging TV and video market in Central Europe.

CONTENT CREATION. ADVERTISING TRENDS. DISTRIBUTION, ANALYTICS & REVENUE STREAMS.

Kantar believes in the power of brands.

Kineton is delighted to announce the second International Plugfest planned for this year in cooperation with the HbbTV Association. This week-long event will include the HbbTV Testing Event.

Distribution. Advertising. Technology. Topics of this year's industry event StreamTVShow.

NATPE Budapest is the go-to global business forum for content producers, buyers and distributors across all platforms.

What creativity is, how it works, where it comes from and how to achieve or measure it?

Held annually in Cannes, France, the Cannes Lions International Festival of Creativity is home to the world's most prestigious advertising awards.

The 19th annual DIGIMEDIA 2024 conference on media and advertising will take place on Thursday 13 June 2024 in the Congress Hall of Czech Television in Prague, Kavčí Hory.