Kategorie: ARCHIVE

It's time to break free from all of the old mantras of brand building. In an era of near-constant upheaval, what's working and what should we let go? Where do we push forward and where do we tear down?

Delivering innovation and connecting communities, IBC2024 is where the future of the global media and entertainment industry is redefined. Energising the market, enabling content everywhere, and exploring new trends, IBC brings together the creative, technology and business communities to collaborate, learn and unlock new opportunities. IBC2024 takes place from Friday 13 – Monday 16 September.

New research from DISQO suggests that marketers targeting today’s sports fans need to embrace cross-platform campaigns that connect with fans on a deeper level. The just-released Sports Advertising report outlines key changes in the market—including the rise of interactive ads, the growing significance of CTV, and how shifts in viewer behavior are shaping new opportunities in sports marketing. That means that measuring impact across platforms and devices has never been more critical.

Join a Dataxis webinar for a look at the emerging TV and video market in Central Europe.

CONTENT CREATION. ADVERTISING TRENDS. DISTRIBUTION, ANALYTICS & REVENUE STREAMS.

Kantar believes in the power of brands.

Kineton is delighted to announce the second International Plugfest planned for this year in cooperation with the HbbTV Association. This week-long event will include the HbbTV Testing Event.

Distribution. Advertising. Technology. Topics of this year's industry event StreamTVShow.

NATPE Budapest is the go-to global business forum for content producers, buyers and distributors across all platforms.

What creativity is, how it works, where it comes from and how to achieve or measure it?

Held annually in Cannes, France, the Cannes Lions International Festival of Creativity is home to the world's most prestigious advertising awards.

The 19th annual DIGIMEDIA 2024 conference on media and advertising will take place on Thursday 13 June 2024 in the Congress Hall of Czech Television in Prague, Kavčí Hory.

Kantar BrandZ’s Most Valuable Global Brands Report 2024 will be released on the 12th of June.

Step into the spotlight with dynamic discussions led by industry leaders, answering critical questions around streaming, TV innovation, measurement outcomes, and beyond.

The 11th FOKUS Media Web Symposium (#FOKUSMWS) will be held on June 11-12, 2024. Since 2010, Fraunhofer FOKUS, together with its event partners and sponsors, has organized this annual international conference, bringing together 200+ participants from countries all over the world to discuss Internet-based media delivery. Over the course of two days, the MWS covers technical aspects, including workshops, tutorials, and exhibitions on the first day, as well as trends and business-related aspects during the conference on the second day.

NEM Dubrovnik is the most important three-day event in the CEE region where TV industry professionals gather to learn about the newest business trends and share their most precious formulas for success.

The third #HolkyzMarketingU Conference, this time in the largest format. Don't miss the event where marketers from all over the country meet.

In difficult times full of bad news, positive communication works.