TV measurement is evolving as viewership shifts to streaming, and marketers need new solutions to keep up. Still one of the hottest conversations in advertising, TV measurement continues to be top of mind for marketers as investments shift over-the-top. Join us for a virtual event exploring what’s happening in the measurement space and how far we are on the road to adopting new currencies.
Program:
Session 1: 12 p.m. – 12:35 p.m. ET: The new streaming landscape
With Netflix and Disney Plus introducing ad supported offerings, the streaming inventory landscape has transformed. This panel will gather experts to discuss how this will impact investment strategies ahead of the upfronts.
Session 2: 12:40 p.m. – 1:15 p.m. ET: The race to find TV’s new currency
With Nielsen’s MRC accreditation still revoked, which measurement providers are coming to the forefront during this year’s upfront? Media companies work with a growing list of measurement providers now, increasing fragmentation. How can they compare performance across different channels and formats? How far away are we from true omnichannel measurement?
Session 3: 1:20 p.m. – 1:55 p.m. ET: All eyes on attention
On this panel, experts will discuss how attention measurement, a popular alternative metric, has evolved and progressed ahead of this year’s upfront. Many agencies are talking about attention, but how are brands actually applying it to their investment strategies? Where will attention measurement fit in this year’s upfront conversation?
Offered Free by: Campaign US
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