Pořadatel: SweatHead

20/4
WTEFF – THE EFF-ING EFFECTIVENESS FESTIVAL

It started as a spate then turned into an avalanche–over the past decade, the marketing sciences have unleashed reams of data and principles into the marketing world. In some parts of this world, the academics involved with this unleashing are like pop stars. But in the USA, there is still a massive gap between the marketing academia and the practitioners. After all, the USA is a land of pragmatic action and of placing bets without intellectualizing everything. Call it a “casino” if you must, the USA doesn’t care as long as you unfurl your money onto the table. What’s more, when you pause to look at some of the unleashed data, they’re mind-blowing yet so much of the marketing sciences conversation is formal, dressed in suits, and inaccessible to many.

Category: ARCHIVE
CONTRACTOR: SweatHead