Pořadatel: Screenforce.de
24/5
SCREENFORCE DAY 2022
In the Kongresshaus Zurich, around 250 guests enjoyed the latest insights on TV and moving images together with the organisers, great TV experts and TV presenter Wolfram Kons. During an extensive lunch, the participants were finally able to network again.
Category: ARCHIVE
CONTRACTOR: Screenforce.de
24/5
THE STATE OF THE ATTENTION ECONOMY
The webinar The State of the Attention Economy with keynote speakers Karen Nelson-Field (Founder & CEO, Amplified Intelligence) and Florian Passlick (Associate Director & Senior Market Research Consultant, eye square).
Category: ARCHIVE
CONTRACTOR: Screenforce.de
27/10
SCREENFORCE FORUM: MARKETING IN TIME OF RECESSION
Consumer sentiment in Germany remains tense. What are the forecasts for the coming months and for many advertisers the all-important pre-Christmas period? What recommendations for action can be derived from this for brand communication? And in general: what might this look like in practice?
Category: ARCHIVE
CONTRACTOR: Screenforce.de
22/3
SCREENFORCE EXPERTEN FORUM
Dirk Ziems, Stefan Schönherr and Laura Graf will discuss with Malte Hildebrandt in the live stream on March 22, 2023 how attention is measured, how it can be meaningfully integrated into media planning and why visual attention is not everything.
Category: ARCHIVE
CONTRACTOR: Screenforce.de
13/3
SCREENFORCE EXPERTENFORUM
This online edition of ScreenForce EXPERTEN FORUM will focus on media democracy and freedom of expression: How brands can take charge!
Category: ARCHIVE
CONTRACTOR: Screenforce.de