Kategorie: ARCHIVE

What are the latest and biggest trends in the U.S. and how do European markets compare? What learnings influence strategic decision-making in 2023 and beyond?

How the advertising industry, working together across brands, agencies, media and tech companies, can best help the UK achieve economic and social recovery from the pandemic, work alongside the new government and tackle the many challenges facing the entire industry. The half-day summit will be delivered in-person and online with a packed agenda, bringing together leaders from across the political, business and advertising spheres.

Dive into the key shifts impacting advertising and media in 2023

WARC has recently launched the Marketer’s Toolkit 2023: Global Trends Report. This is the first report as part of this year’s Marketer’s Toolkit, and provides marketers with a set of planning and decision-making tools for the year ahead. It identifies five key trends that will disrupt existing global marketing practices, and offers insights to help… Continue reading THE MARKETER’S TOOLKIT 2023: MARKETING IN A COST OF LIVING CRISIS

WFA’s Media Forum provides peers the chance to come together to discuss and tackle common media challenges and further our industry’s agenda.

Disruptions including economic anxiety change how companies must approach consumers to win loyalty and build profitable brands. Ad Age Next: CMO will gather industry leaders in person for one-on-one conversations about strategies brands must take on various fronts to be best prepared for the new year.

The streaming world is preparing for a makeover in the new year. Premium channels from Disney+ to Netflix are debuting their ad-supported channels, creating valuable inventory for advertisers. And for the first time, streaming surpassed linear viewing, meaning there are even more opportunities to make your mark. So how exactly can advertisers prepare for this… Continue reading CTV’S AD-SUPPORTED TRANSFORMATION: EVERYTHING MARKETERS NEED TO KNOW

Register for the Marketer’s Toolkit 2023 webinars hosted by regional experts in EMEA, APAC and North America. Our hosts will take a closer look at some of the five key trends highlighted in the Global Trends Report, analyse the threats, opportunities and best strategies to help you navigate 2023.

The Future of TV Advertising Global, the leading international advanced TV advertising thought-leadership event returns to Kings Place in London.

Join RTL ALLIANCE to learn more about Total Media trends – and what this means for advertisers and publishers!

Lets keep up to date with the latest trends and the most effective marketing tools that can help you in your work.

Most Contagious delivers a year’s worth of insights and inspiration in a single day.  Imagine learning about the most important trends for marketers, discovering the strategies behind the world’s best campaigns, and hearing from a global cast of industry pioneers and expert commentators. Most Contagious will be an IRL event at The Business Design Centre, London… Continue reading MOST CONTAGIOUS

The Association of Commercial Television invites you to on ScreenVoice TALKS conference. Matt Hill will speak on the topic of attention, followed up by the first ever research conducted for AKTV, the Czech edition of the Track the Success study. Program to be concluded with Dr. Grace Kite presenting how TV advertising helps online brands to grow.

In 1996, the United Nations General Assembly proclaimed November 21 as World Television Day, “in recognition of the increasing impact television has on decision-making by alerting world attention to conflicts and threats to peace and security and its potential role in sharpening the focus on other major issues, including economic and social issues.” Each year… Continue reading THE WORLD TV DAY

Nextv CEO Europe will gather leading CEOs from the TV, Telco, OTT and Entertainment industries to share insights, spotlight opportunities and define the way forward.

Join Professor Mark Ritson and Jon Evans as they discuss ways to give your brand the best possible chance of being among the 9% that thrive following the recession

Mega-media mergers, sports on streaming, the measurement faceoff and buzzy, new ad-supported subscriptions. The digital entertainment world has been a flurry of ever-innovating change as more platforms enter the competitive streaming market—perhaps even brands themselves. Ad Age will host a state of the streaming industry to reflect the trends and future of the branch.

VIA has asked Amplified Intelligence, world authority on attention research, to investigate advertising on video in Belgium. The first phase of this study, with a focus on BVOD versus YouTube on mobile is now available.