Advertising effectiveness doesn’t happen by chance. It’s the result of creative and media strategies and activations fuelling each other to make meaningful connections with people.
As the industry evolves across GenAI, creators, and content at scale, CMOs must harness effectiveness across all these fronts to drive brand growth, and they need strong decision intelligence to do it.
Introducing the Kantar Advertising Effectiveness Awards, the only global advertising awards based on people’s reactions.
We have evolved our awards this year to reflect the reality of modern advertising. Creative and media don’t operate in separate lanes. Kantar media effectiveness data shows that 43% of overall campaign performance is driven by synergy effects – this is the additional impact created when audiences experience a campaign in more than one channel. When creative and media work together coherently, brands can maximise campaign effectiveness: getting the most from each individual channel while also unlocking the added value that comes from consistency and connection across them.
Join us on Tuesday 21 April for an exclusive webinar unveiling the newly-evolved Kantar Advertising Effectiveness Awards and discover:
- Top 10 campaigns
- Top 10 digital/social ads
- Top 10 TV ads
- Top 10 print/outdoor ads
- Effectiveness at scale
- Learn from the best on how your brand can drive effectiveness.
- Hear directly from marketers who fuel the winning work
- And more…
Reserve your space and learn from the best.
Category: ..EVENTS, ..ONLINE WEBINARCONTRACTOR: KantarVíce informací