Join this must-see session where smarter data meets smarter CTV. Discover how first-party insights are powering precision targeting, sharper strategies, and real results.
Explore how marketers are elevating their CTV strategies by harnessing enriched first-party data to create more intelligent and actionable audience segments. This session dives into proven approaches for optimizing reach and relevance, featuring insights from Horizon Media, Univision and MRI-Simmons. Discover how to bridge consumer intelligence with campaign execution to achieve measurable results.
What you’ll learn from these industry leaders:
- Harness First-Party Data for Precision – Learn how enriched first-party data can unlock smarter, more actionable audience segments in CTV.
- Optimize Reach & Relevance – Discover proven strategies from top companies on balancing scale with precision to drive meaningful connections.
- Bridge Intelligence to Impact – See how consumer insights can be seamlessly connected to campaign execution to deliver measurable, outcome-driven results.
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