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SIR JOHN HEGARTY FOR GTVG ON THE POWER OF CREATIVITY
Few figures have shaped modern advertising as profoundly as Sir John Hegarty, who speaks of creativity as a force that moves people and markets.Celý článek

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TV COMMERCIALS WITH A TASTE OF SUMMER: THE WETTEST WATER AND THE HOTTEST SAND IN COMMERCIALS
New ScreenVoice Originals series focus on summer vibe in TV advertising. New article will explain, that TV advertising by the water isn't just about summer. It's a carefully orchestrated dream in which the brand shines like the sun in a blue sky without a single cloud.Celý článek

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IF YOUR TRAVEL AD LOOKS TOO PERFECT, GEN Z WON'T TRUST IT
What clicks with Gen Z? Show them the good, the bad and the ugly.Celý článek

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TV ADVERTISING WITH A TASTE OF SUMMER OR WHEN BRANDS SURF THE WAVE OF HOLIDAY LIGHTNESS AND RELAXATION
The right product is not enough for summer success. You need to understand that people live very differently in the summer. They move outside, they watch media differently.Celý článek

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MUSIC THAT SELLS: AC/DC, THE ROLLING STONES AND QUEEN IN TV ADVERTISING
Rock anthems that once rocked concert halls can now be heard in TV commercials that want to grab your attention at first listen. Read which are the most catchable by ScreenVoice Originals opinion.Celý článek

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YOUNG PEOPLE ARE RETURNING TO TELEVISION: NEW APPROACHES TO MEDIA PLANNING
Using streaming services is not a matter of age. This is the conclusion of the CTV Barometer report conducted by Freewheel in cooperation with GWI, a company specialising in technologies for consumer behaviour research.Celý článek

NEWS

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HOME NEWS RESEARCH SHORT READ

INVESTMENT IN ADVERTISING TO SLOW THIS YEAR, TRADITIONAL MEDIA TO DECLINE

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RADIOHOUSE AND TV NOVA WILL AGAIN SUPPORT SMALLER ENTREPRENEURS WITH CZK 100 MILLION

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SINGER LEAVES THE POSITION OF CEO OF PRIMA GROUP, REPLACED BY KUBAT

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BIG BRANDS FOREIGN NEWS NEWS TRENDS

BEHIND THE WACKY AND WHIMSICAL REVIVAL OF MCDONALDLAND

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CZECHS DO NOT PERCEIVE COPYRIGHT INFRINGEMENT AS A MAJOR THREAT

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CZECH SHOPPERS 45+: ACTIVE, CHOOSY AND NOT SO DIFFERENT FROM THE YOUNG

BACK TO SCHOOL

CASE STUDIES

ADS & DATA: LEVERAGING BEHAVIOURAL AND CONTEXTUAL INSIGHTS FOR SMARTER ADVERTISING

THE FUTURE OF RETAIL MEDIA: A COLLABORATIVE MARKETPLACE FOR TARGETED TV ADS

AD ALLIANCE’S TV FREQUENCY CAPPING FOR REWE

CRISTAL INNOVATES WITH IMPROVED AUDIENCE TARGETING TO REDUCE WEAROUT

EVENTS

IBC 2025

24/9	THE CASE FOR CREATIVITY

1/10	BRAND MANAGEMENT 2025

MIPCOM CANNES

SPORTEL MONACO

6

more than six
milion viewers
watch TV every day

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93

average monthly TV reach is
ninety-three percent
of the TV population

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3.3

screen time
is more than three
hours per day

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93

ninety-three percent
of households
is watching TV broadcast at home

HOME

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HOME NEWS RESEARCH SHORT READ

INVESTMENT IN ADVERTISING TO SLOW THIS YEAR, TRADITIONAL MEDIA TO DECLINE

<img decoding="async" src="https://www.screenvoice.cz/wp-content/uploads/2025/09/radiohouse-cross-595x595.jpg" />

HOME NEWS SHORT READ

RADIOHOUSE AND TV NOVA WILL AGAIN SUPPORT SMALLER ENTREPRENEURS WITH CZK 100 MILLION

<img class="lazy lazy-hidden" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-lazy-type="image" data-lazy-src="https://www.screenvoice.cz/wp-content/uploads/2024/11/212-04F-MarekSinger2-fotoPRIMA_web-595x595.jpg" /><noscript><img decoding="async" src="https://www.screenvoice.cz/wp-content/uploads/2024/11/212-04F-MarekSinger2-fotoPRIMA_web-595x595.jpg" />

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SINGER LEAVES THE POSITION OF CEO OF PRIMA GROUP, REPLACED BY KUBAT

INTERVIEWS

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PRIMA AIMS TO ATTRACT COMPETITORS’ VIEWERS WITH ITS AUTUMN PROGRAMMING

INTERVIEW LONG READ NEWS RECOMMENDED

SIR JOHN HEGARTY FOR GTVG ON THE POWER OF CREATIVITY

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CNN PRIMA NEWS TO LAUNCH AN OFFENSIVE FOR ELECTION COVERAGE IN AUGUST

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NEW TV CURRENCY? MORE DATA, MORE GRPs, MORE QUESTIONS FROM CLIENTS

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THE TRANSITION OF O2 CUSTOMERS TO ONEPLAY IS NEARING COMPLETION. WE WANT TO CREATE A NEW LOVE BRAND, SAYS NOVA CEO

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NORDIC SERIES FROM VIAPLAY WILL BE LAUNCHED IN THE SUMMER. AI IS ALREADY MAKING ITS WAY INTO BROADCASTING, SAYS PRIMA CEO

FOREIGN NEWS INTERVIEW NEWS RESEARCH

MYTHS ABOUT GEN Z CAN HARM MARKETING

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OUT-OF-HOME MEASUREMENT HAS LED TO AN INCREASE IN TV VIEWING AND GRP IN POLAND

PODCASTS

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BY 2027 WE WANT TO SHOOT ALL OUR WORK SUSTAINABLY, SAYS VÁCHA

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ONEPLAY IS FUNDAMENTALLY CHANGING THE MARKET, MORE CONSOLIDATION TO COME, EXPECTS HEAD OF PRIMA JAN MAXA

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SPORT IS A PHENOMENON AND NOVA HAS BEEN AWARE OF THIS SINCE THE BEGINNING OF THE BROADCAST, SAYS MENDEL

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JAN ČADEK: THE REVOLUTION IN THE PRIMA GROUP BUSINESS WILL HAPPEN. I'M A FAST-PACED PERSON, I DON'T LIKE TO STAND STILL

RESEARCH

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HOME NEWS RESEARCH SHORT READ

INVESTMENT IN ADVERTISING TO SLOW THIS YEAR, TRADITIONAL MEDIA TO DECLINE

<img decoding="async" src="https://www.screenvoice.cz/wp-content/uploads/2025/09/marketing_psani_kreativita_pixabay-595x595.jpg" />

HOME NEWS RESEARCH

CZECHS DO NOT PERCEIVE COPYRIGHT INFRINGEMENT AS A MAJOR THREAT

<img decoding="async" src="https://www.screenvoice.cz/wp-content/uploads/2025/08/platebni-karty-595x595.jpg" />

HOME NEWS RESEARCH SHORT READ

CZECH SHOPPERS 45+: ACTIVE, CHOOSY AND NOT SO DIFFERENT FROM THE YOUNG

NEWS RESEARCH SHORT READ

RECMA: THE MEDIA MARKET GREW LAST YEAR. KNOWLIMITS LEADS OMD AND PHD

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FOREIGN NEWS NEWS RESEARCH TRENDS

NEARLY 90% OF ADVERTISERS WILL USE GEN AI TO BUILD VIDEO ADS, ACCORDING TO IAB

HOME NEWS RESEARCH

CZECHS 45 : A TARGET GROUP THE WORLD HAS NEVER SEEN

FOREIGN NEWS NEWS RESEARCH

STUDY USA: CONSUMERS SEE ‘STRONG VALUE’ IN STREAMING BUT ARE ‘VERY CONCERNED’ ABOUT ECONOMY

FOREIGN NEWS NEWS RESEARCH

HUMOR AND MUSIC ARE THE WAY TO GET GEN Z’S ATTENTION

TRENDS

<img decoding="async" src="https://www.screenvoice.cz/wp-content/uploads/2025/08/McDonaldLand-595x595.png" />

BIG BRANDS FOREIGN NEWS NEWS TRENDS

BEHIND THE WACKY AND WHIMSICAL REVIVAL OF MCDONALDLAND

FOREIGN NEWS NEWS SHORT READ TRENDS

WHAT’S DRIVING BACK-TO-SCHOOL SALES: EARLY DEALS, AI TOOLS, AND HYBRID SHOPPING

<img decoding="async" src="https://www.screenvoice.cz/wp-content/uploads/2025/07/artificial-intelligence-7450797_1280-1-595x595.jpg" />

FOREIGN NEWS NEWS RESEARCH TRENDS

NEARLY 90% OF ADVERTISERS WILL USE GEN AI TO BUILD VIDEO ADS, ACCORDING TO IAB

INSPIRATION

FOREIGN NEWS INSPIRATION NEWS

HOW ONE VIDEO GAME TOOK ON CULTURE TO TURN LOSS INTO BRAND LOVE

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4CAMPING ENTERS A NEW TV CAMPAIGN OUTSIDE ITS MAIN SEGMENT – TOURISM

INSPIRATION NEWS SHORT READ

MORE THAN JUST PROMOTION: HOW ADVERTISING CAN CREATE VALUE

VIDEO

MAGAZINE

BIG BRANDS LONG READ MAGAZINE NEWS SCREENVOICE ORIGINALS

SUMMER-FLAVOURED TV ADS: THE MOST SPARKLING REFRESHMENT FOR THE HOTTEST DAYS

BIG BRANDS LONG READ MAGAZINE NEWS SCREENVOICE ORIGINALS

BREATHTAKING ADVERTISING: DINOSAURS IN AD SPOTS INSPIRED BY JURASSIC WORLD

BIG BRANDS LONG READ MAGAZINE NEWS RECOMMENDED SCREENVOICE ORIGINALS

MUSIC THAT SELLS: AC/DC, THE ROLLING STONES AND QUEEN IN TV ADVERTISING

BIG BRANDS MAGAZINE NEWS RECOMMENDED SCREENVOICE ORIGINALS

SEEMINGLY IMPOSSIBLE MARKETING MISSION CAN HAVE A HAPPY ENDING THANKS TO TV ADVERTISING AND “MISSION: IMPOSSIBLE”

DON'T MISS OUT

ScreenVoice invites you to a FREE webinar from Global TV Group that will offer insight into why creativity is not a luxury, but a necessity for brand and business growth and how you can use the TV screen and storytelling to win in a world of cookie-cutter advertising.

In this webinar, two well-known advertising experts, Sir John Hegarty and Orlando Wood, will work together to explain why creativity is essential for long-term advertising success and how brands can capture the viewer’s attention in today’s complex media environment.

Register here.

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