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ORLANDO WOOD INTERVIEW: WHY ADVERTISING NEEDS SHOWMANSHIP AGAIN – AN INTERVIEW WITH ORLANDO WOOD
Orlando Wood share his views on the enduring principles of effective advertising, the future role of television, and how brands can rediscover the creativity that fuels long-term growth.Celý článek

SIR JOHN HEGARTY FOR GTVG ON THE POWER OF CREATIVITY
Few figures have shaped modern advertising as profoundly as Sir John Hegarty, who speaks of creativity as a force that moves people and markets.Celý článek

TELEVIZNÍ REKLAMA S PŘÍCHUTÍ LÉTA: SPOTY MÓDNÍCH ZNAČEK VE ZNAMENÍ ROZEVLÁTÝCH SUKNÍ A ROMANTIKY
Fashion brands use the summer season to present themselves to customers in an emotive light. Their summer campaigns often depict an ideal world where every outfit fits naturally into a perfect holiday day filled with the scent of sun and sea. Television adverts are usually visually impressive, often accompanied by catchy music and dynamic editing...Celý článek

SUPERMAN MŮŽE PODPOŘIT SUPERSCHOPNOSTI ZNAČEK. STAČÍ K TOMU TELEVIZNÍ REKLAMA
A new adaptation of Superman has hit theatres. Naturally, its premiere is accompanied by a wave of advertising campaigns. The iconic comic book hero offers a strong emotional impact and a universally understood symbol of good, which allows advertisers to increase brand visibility and associate their products with positive values.

The history of Superman began to...Celý článek MODRÁ JE DOBRÁ: ŠMOULOVÉ V TELEVIZNÍ REKLAMĚ BODUJÍ NA PLNÉ ČÁŘE
The distinctive, memorable blue colour, unique characters, and the emotional connection of viewers who grew up with the Smurfs—these are the qualities that make the Smurfs a perfect inspiration for creatives. Advertising campaigns are full of these iconic characters—and it’s no surprise! On the occasion of the premiere of the latest Smurfs film, let’s take...Celý článek TV COMMERCIALS WITH A TASTE OF SUMMER: THE WETTEST WATER AND THE HOTTEST SAND IN COMMERCIALS
New ScreenVoice Originals series focus on summer vibe in TV advertising. New article will explain, that TV advertising by the water isn't just about summer. It's a carefully orchestrated dream in which the brand shines like the sun in a blue sky without a single cloud.Celý článek

NEWS

HOME NEWS RESEARCH
THE MAJORITY OF THE POPULATION DISTRUSTS PAID INFLUENCER PROMOTION

HOME NEWS RESEARCH
GAMING HAS ENTERED THE LIVES OF CZECHS, BRANDS SHOULD NOT IGNORE IT

NEWS RESEARCH SHORT READ
STREAMING DRIVES SALES, BUT MEDIA PROFITABILITY IN EUROPE DECLINES

NEWS RESEARCH SHORT READ
ADVERTISING IN PREMIUM MEDIA STRENGTHENS TRUST IN BRANDS

FOREIGN NEWS NEWS SHORT READ
WATCH ROBERT REDFORD'S MOST MEMORABLE ADS

HOME NEWS SHORT READ
THE FENIX AWARDS WILL BE ANNOUNCED ON 2. OCTOBER

Other articles

CASE STUDIES

CASE STUDIES
UNBOXING THE FUTURE: TURNING SWEEPSTAKES INTO AN IMMERSIVE AR EXPERIENCE

CASE STUDIES
SPOTDELI: A UNIFIED PLATFORM FOR COMMERCIAL DELIVERY IN DUTCH TELEVISION

CASE STUDIES
MADE IN AUSTRIA – MADE FOR AUSTRIA

CASE STUDIES
ITV EMBRACES YOUTUBE AS A STRATEGIC DISTRIBUTION AND COMMERCIAL CHANNEL

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EVENTS

23/9
PRECISION IN MOTION: UNLOCKING SMARTER AUDIENCES IN CTV

24/9
THE CASE FOR CREATIVITY

1/10
BRAND MANAGEMENT 2025

13/10
MIPCOM CANNES

20/10
SPORTEL MONACO

6

more than six
milion viewers
watch TV every day

93

average monthly TV reach is
ninety-three percent
of the TV population

3.3

screen time
is more than three
hours per day

93

ninety-three percent
of households
is watching TV broadcast at home

HOME

HOME NEWS RESEARCH
THE MAJORITY OF THE POPULATION DISTRUSTS PAID INFLUENCER PROMOTION

HOME NEWS RESEARCH
GAMING HAS ENTERED THE LIVES OF CZECHS, BRANDS SHOULD NOT IGNORE IT

HOME NEWS SHORT READ
THE FENIX AWARDS WILL BE ANNOUNCED ON 2. OCTOBER

Other articles

INTERVIEWS

FOREIGN NEWS INTERVIEW NEWS RECOMMENDED
ORLANDO WOOD INTERVIEW: WHY ADVERTISING NEEDS SHOWMANSHIP AGAIN – AN INTERVIEW WITH ORLANDO WOOD

HOME INTERVIEW NEWS
PRIMA AIMS TO ATTRACT COMPETITORS’ VIEWERS WITH ITS AUTUMN PROGRAMMING

INTERVIEW LONG READ NEWS RECOMMENDED
SIR JOHN HEGARTY FOR GTVG ON THE POWER OF CREATIVITY

HOME INTERVIEW NEWS
CNN PRIMA NEWS TO LAUNCH AN OFFENSIVE FOR ELECTION COVERAGE IN AUGUST

HOME INTERVIEW NEWS
NEW TV CURRENCY? MORE DATA, MORE GRPs, MORE QUESTIONS FROM CLIENTS

HOME INTERVIEW NEWS
THE TRANSITION OF O2 CUSTOMERS TO ONEPLAY IS NEARING COMPLETION. WE WANT TO CREATE A NEW LOVE BRAND, SAYS NOVA CEO

HOME INTERVIEW NEWS
NORDIC SERIES FROM VIAPLAY WILL BE LAUNCHED IN THE SUMMER. AI IS ALREADY MAKING ITS WAY INTO BROADCASTING, SAYS PRIMA CEO

FOREIGN NEWS INTERVIEW NEWS RESEARCH
MYTHS ABOUT GEN Z CAN HARM MARKETING

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PODCASTS

HOME NEWS PODCAST
BY 2027 WE WANT TO SHOOT ALL OUR WORK SUSTAINABLY, SAYS VÁCHA

HOME NEWS PODCAST SHORT READ
ONEPLAY IS FUNDAMENTALLY CHANGING THE MARKET, MORE CONSOLIDATION TO COME, EXPECTS HEAD OF PRIMA JAN MAXA

HOME NEWS PODCAST SHORT READ
SPORT IS A PHENOMENON AND NOVA HAS BEEN AWARE OF THIS SINCE THE BEGINNING OF THE BROADCAST, SAYS MENDEL

HOME NEWS PODCAST SHORT READ
JAN ČADEK: THE REVOLUTION IN THE PRIMA GROUP BUSINESS WILL HAPPEN. I'M A FAST-PACED PERSON, I DON'T LIKE TO STAND STILL

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RESEARCH

HOME NEWS RESEARCH
THE MAJORITY OF THE POPULATION DISTRUSTS PAID INFLUENCER PROMOTION

HOME NEWS RESEARCH
GAMING HAS ENTERED THE LIVES OF CZECHS, BRANDS SHOULD NOT IGNORE IT

NEWS RESEARCH SHORT READ
STREAMING DRIVES SALES, BUT MEDIA PROFITABILITY IN EUROPE DECLINES

NEWS RESEARCH SHORT READ
ADVERTISING IN PREMIUM MEDIA STRENGTHENS TRUST IN BRANDS

NEWS RESEARCH SHORT READ
ADVERTISING SPENDING IN LINEAR TV DECLINES DUE TO STREAMING

FOREIGN NEWS NEWS RESEARCH
STUDY UK: SVOD SUBSCRIBERS MOVING TO AD TIERS

FOREIGN NEWS NEWS RESEARCH
WEALTHIER SHOPPERS DRIVE HIGHER RETURN RATES FOR RETAILERS

HOME NEWS RESEARCH
THE GENERATION OF CZECHS 45+ IS NOT OFFLINE ANYMORE. HOW TO REACH THEM?

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TRENDS

FOREIGN NEWS NEWS TRENDS
HALLOWEEN ARRIVES EARLY AS RETAILERS LOOK TO SCARE UP SEASONAL SALES

FOREIGN NEWS NEWS TRENDS
GEN Z EXPECTS TO MAKE STEEP CUTS TO THEIR HOLIDAY BUDGETS THIS YEAR

FOREIGN NEWS NEWS TRENDS
DIMINISHED “AURA” WORRIES AMERICAN BRANDS TRADING AROUND THE WORLD

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INSPIRATION

INSPIRATION LONG READ MAGAZINE NEWS SCREENVOICE ORIGINALS
ALMOST AN ANIMAL INSTINCT. WHAT DOES IT LOOK LIKE WHEN ANIMALS SEEM BETTER OFF THAN HUMANS IN A TV AD?

FOREIGN NEWS INSPIRATION NEWS
HOW ONE VIDEO GAME TOOK ON CULTURE TO TURN LOSS INTO BRAND LOVE

HOME INSPIRATION NEWS SHORT READ
4CAMPING ENTERS A NEW TV CAMPAIGN OUTSIDE ITS MAIN SEGMENT – TOURISM

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VIDEO

Other videos

MAGAZINE

LONG READ MAGAZINE NEWS SCREENVOICE ORIGINALS
SUMMER-FLAVOURED TV ADS: THE MOST ROMANTIC HOLIDAYS, THE WILDEST FUN. TRAVEL AGENCIES AND AIRLINES COMPETE FOR CUSTOMERS WITH TV AD SPOTS

INSPIRATION LONG READ MAGAZINE NEWS SCREENVOICE ORIGINALS
ALMOST AN ANIMAL INSTINCT. WHAT DOES IT LOOK LIKE WHEN ANIMALS SEEM BETTER OFF THAN HUMANS IN A TV AD?

LONG READ MAGAZINE NEWS RECOMMENDED SCREENVOICE ORIGINALS
SUPERMAN MŮŽE PODPOŘIT SUPERSCHOPNOSTI ZNAČEK. STAČÍ K TOMU TELEVIZNÍ REKLAMA

BIG BRANDS MAGAZINE NEWS SCREENVOICE ORIGINALS
WHEN FASHION SLOWS DOWN: HOW CAN BRANDS COMMUNICATE SUSTAINABILITY WITHOUT OVERUSING WORDS LIKE ‘ECO’ AND ‘GREEN’

Other articles

DON'T MISS OUT

ScreenVoice invites you to a FREE webinar from Global TV Group that will offer insight into why creativity is not a luxury, but a necessity for brand and business growth and how you can use the TV screen and storytelling to win in a world of cookie-cutter advertising.

In this webinar, two well-known advertising experts, Sir John Hegarty and Orlando Wood, will work together to explain why creativity is essential for long-term advertising success and how brands can capture the viewer’s attention in today’s complex media environment.

Register here.