A webinar hosted by Global TV Group offered insight into why creativity is not a luxury, but a necessity for brand and business growth. Real-life examples showed how TV screens and storytelling can help brands stand out in a world of cookie-cutter advertising.

Two well-known advertising experts, Sir John Hegarty and Orlando Wood, jointly explained why creativity is essential for the long-term success of advertising and how it can help brands capture viewers’ attention in today’s complex media environment.

You can find the article from the webinar here.