STREAMTV: THE END OF LINEAR TELEVISION. HYBRID MODELS WILL DOMINATE THE MARKET

4. 5. 2026 | 7 min read According to Filip Zelinka, the future of video content is defined by the battle between platforms for viewers’ attention through an effective combination of subscription (SVOD) and advertising models (AVOD), as demonstrated at the Stream TV conference.

CNN DESCRIBES ITS PARTNERSHIP WITH PRIMA AS ONE OF ITS MOST SUCCESSFUL

27. 4. 2026 | 2 min read Wallid Chamak, a representative of CNN International Commercial, described CNN Prima News as one of the most successful projects in the field of international cooperation.

NOVA IS LOOKING FOR TALENTS. APPLY TO STUDY AT THE CME CONTENT ACADEMY

14. 4. 2026 | 3 min read TV Nova and FAMU are jointly launching the next academic year of the CME Content Academy, a unique one-year educational programme featuring intensive practical experience in television. Applications are open to graduates of bachelor’s and master’s degree programmes in film production who see their future in the world of television. Applications are being accepted from 1 to 31 May 2026.

SCROLL, SWIPE, STREAM: WHY VERTICAL VIDEO IS COMING TO YOUR STREAMING APP

11. 4. 2026 | 8 min read 68% of Gen Z find what to watch on social, not on your app. TikTok shows you something in two seconds and you either want more or you don't. Your streaming app shows you a grid of thumbnails and wishes you luck.

THE FIRST QUARTER SAW ČESKÁ TELEVIZE TAKE THE LEAD IN MARKET SHARE

9. 4. 2026 | 3 min read The broadcast of the Winter Olympics in Milan and Cortina had the greatest impact on the performance of television groups in the first quarter of this year.

TV BOOSTS AD RECALL BY 8.7× WHEN PAIRED WITH SEARCH

8. 4. 2026 | 3 min read New research shows TV supercharges search, social, and audio—driving up to 8.7× higher ad recall and stronger lower funnel results when combined.

PRIMA+ IS OFFERING A TREAT IN APRIL WITH NEPELA, TRUE CRIME AND THE ROCKY FILM SERIES

7. 4. 2026 | 2 min read The main new release on prima+ in April is the new true-crime series Minuty zločinu, which follows on from the Hlasy zločinu project. Minute by minute, it presents reconstructed cases from Czech criminal history. The film Nepela will also premiere.

ONEPLAY HAS LAUNCHED A FIREPLACE, PROMOTING SURVIVOR, LOVE ISLAND AND DUNAJ

7. 4. 2026 | 1 min read Oneplay has added a visual element of a burning fireplace to its offering, integrating it with its key formats.

ČT SPORT AND NOVA WILL BE BROADCASTING THE CZECH REPUBLIC’S MATCHES AT THE WORLD CUP. WHEN WILL THEY BE SHOWN?

3. 4. 2026 | 3 min read Live coverage of the Czech national team’s group matches at the World Cup will be provided by both ČT sport and Nova. However, most of the matches will be broadcast outside prime time.

RESTRICTIONS ON WATCHING TV ON MULTIPLE DEVICES? THE RULES ARE BEING TIGHTENED

2. 4. 2026 | 4 min read For several weeks now, customers of the SledováníTV service have been seeing a message on Nova Group channels stating that they have reached the maximum number of devices allowed for viewing their programmes. So what are the rules for using OTT services?

NOVA IS PREPARING SERIES SUCH AS ‘OČKO’ AND ‘MUŽI V LETU’. ONEPLAY WILL FEATURE ‘KAUZY’, ‘KAFKA’ AND THE DOCUMENTARY ‘LEOŠ’

1. 4. 2026 | 6 min read The Nova Group is set to release a further 500 hours of original content. This will be broadcast on its two key channels: TV Nova’s linear service and the Oneplay online platform.

IN AN ATTENTION ECONOMY, TV ADS STILL MAKE THE STRONGEST MEMORIES

1. 4. 2026 | 4 min read As consumers fluidly jump from social feeds to podcasts, search engines, and streaming apps, capturing meaningful attention has never been more challenging. Fragmentation has not only multiplied the number of touchpoints, but it has also intensified the competition for consumer focus.

TV EVENINGS HAVE GOT INTO FULL SWING. PEOPLE ARE WATCHING DRAMAS AND REALITY SHOWS IN PUBS TOO

28. 3. 2026 | 2 min read Watching television in the United States is becoming a social experience. Fans of TV series and reality shows are increasingly heading to bars for so-called ‘watch parties’, which are emerging as a new cultural and marketing phenomenon, notes Erika Luzsicza.

PRIMA WILL BE SHOWING CZECH FILM CLASSICS, FAIRY TALES AND PREMIERES OF NEW SHOWS OVER EASTER

13. 3. 2026 | 2 min read Prima will feature a mix of Czech film classics, fairy tales, action films and romantic comedies in its Easter programming. On the main Prima channel, Friday evening will be dedicated to the fairy tale Šíleně smutná princezna.

TVB: LINEAR TV STILL KING

5. 3. 2026 | 3 min read TV, viewed on a television screen, has the highest reach and time spent of all media platforms studied, according to the advertising association.

LET’S DITCH THE ACRONYMS: A NEW LANGUAGE FOR TOTAL TV

3. 3. 2026 | 5 min read There are two types of TV advertising: mass and addressable. That’s it. Let’s ditch the unhelpful acronyms and adopt this straightforward framework.

PRIMA HAS A NEW SECTION IN THE WORKS. IT ANNOUNCES TITLES THAT WILL BE ADDED

25. 2. 2026 | 2 min read The Prima streaming platform has introduced a new highlighted category called Coming Soon (On the Way to You) in its New section, which shows viewers the most anticipated titles planned for the coming weeks.

VIEWERS CONTINUE TO ‘STRUGGLE’ WITH SPORTS PROGRAM DISCOVERY

25. 2. 2026 | 2 min read Sports program discovery -- like that of overall TV/streaming discovery -- continues to be a challenge for TV viewers, according to Reviews.org.