THE STATE OF PERFORMANCE TV IN 2026

6. 2. 2026 Attention is the hardest thing to buy. And everyone else is bidding too. People are scrolling, skipping, swiping, and split-screening their way through the day. Which is exactly why TV stands out. It offers a rare, uninterrupted moment where your audience is truly paying attention. Performance TV combines the power of TV advertising with the… Continue reading THE STATE OF PERFORMANCE TV IN 2026

TRUST IN TV GREW FASTER OVER PAST FOUR YEARS THAN ANY OTHER MEDIUM, RESEARCH REVEALS

5. 2. 2026 Following the launch of the Credos Trust Tracker data for 2025, Channel 4’s chief commercial officer analyses the results and their implications for TV advertising. In a world of deepfakes, bots and post-truth politics, it’s not surprising that consumers are seeking shelter in trusted environments where accuracy is everything, and facts are back in fashion.… Continue reading TRUST IN TV GREW FASTER OVER PAST FOUR YEARS THAN ANY OTHER MEDIUM, RESEARCH REVEALS

YOUNG ADULTS ARE CHOOSING TO READ THE NEWS, NOT WATCH IT

3. 2. 2026 45% of 18-29-year-olds prefer reading the news, compared to just 31% who prefer watching it, according to an August 2025 survey from Pew Research Center. This text-first preference aligns with how young adults consume content overall. Gen Z spends 58% of their video time on social media rather than streaming services, according to Deloitte, favoring… Continue reading YOUNG ADULTS ARE CHOOSING TO READ THE NEWS, NOT WATCH IT

CZECHS AND TELEVISION: AMONG THE MOST LOYAL VIEWERS IN EUROPE

3. 2. 2026 In the European context, Czechs are among the nations that have long been avid television viewers. Even in an era of growing media fragmentation, television broadcasting maintains a strong reach, stable viewership and the ability to appeal to a wide audience throughout the week. While watching television remains a normal part of the day in… Continue reading CZECHS AND TELEVISION: AMONG THE MOST LOYAL VIEWERS IN EUROPE

THINKBOX: TV WORKS LIKE A BATTERY, POWERING OTHER MEDIA

2. 2. 2026 Do brands still matter? How should media mixes be planned in an environment of limited budgets? How long does advertising work, and why is trust becoming one of the most valuable currencies in communication? These are the questions addressed by the British marketing organisation Thinkbox in its Nickable Studies 2025 report. The new study summarises… Continue reading THINKBOX: TV WORKS LIKE A BATTERY, POWERING OTHER MEDIA

SHOULD BROADCASTERS PRODUCE NEWS THAT LOOKS MORE LIKE YOUTUBE?

2. 2. 2026 KSHB Kansas City offers an intriguing case study in producing YouTube-style news videos that are platform portable and striking chords with audiences. Diversity of content is one of YouTube’s greatest strengths. Whether I’m looking for information on installing solar panels, learning watercolor techniques, repairing a bicycle or watching live television, there is something for everyone.… Continue reading SHOULD BROADCASTERS PRODUCE NEWS THAT LOOKS MORE LIKE YOUTUBE?

CZECHS MAINLY WANT TO WATCH THE WINTER OLYMPICS ON TELEVISION, WITH ICE HOCKEY AND BIATHLON PROVING MOST POPULAR

30. 1. 2026 Czechs want to watch the Winter Olympics mainly on television, with younger people preferring social networks and streams more than older people, according to research by ResSolution Group for MediaGuru.cz. Television remains the main medium for watching the upcoming Winter Olympics in Milan and Cortina among Czech viewers. According to research by ResSolution Group for… Continue reading CZECHS MAINLY WANT TO WATCH THE WINTER OLYMPICS ON TELEVISION, WITH ICE HOCKEY AND BIATHLON PROVING MOST POPULAR

STREAMING VIDEO ADS HOLD ATTENTION FAR BETTER THAN TV

30. 1. 2026 The Video Futures Collective and Amplified have published findings from a market-wide study that measured attentive viewing of advertising on streaming video platforms in Australia. The study reported that audiences watched an average of 79% of a streaming video advert attentively. It split that total into 59% active attention and 20% passive attention. The organisations… Continue reading STREAMING VIDEO ADS HOLD ATTENTION FAR BETTER THAN TV

WHAT GOOGLE’S LEGAL THREAT REALLY MEANS: STOP TREATING YOUTUBE LIKE IT’S TV

29. 1. 2026 The real reason Google doesn’t want YouTube measured like television. Sometimes the news arrives not as a surprise, but as a head-slapping realisation. It emerged yesterday that Google handed the UK’s TV measurement body a cease-and-desist letter for doing something very simple: measuring YouTube like television. Not impressions nor claims. Actual viewing on TV sets,… Continue reading WHAT GOOGLE’S LEGAL THREAT REALLY MEANS: STOP TREATING YOUTUBE LIKE IT’S TV

ONEPLAY ADDS SPORT 1 AND SPORT 2 CHANNELS, ALSO ADDS AMC AND FILM+

29. 1. 2026 TV Nova has signed a multi-year distribution agreement with AMC Networks. As a result, Oneplay will include Sport 1 and Sport 2 channels, among others, offering a complete selection of domestic and international sports competitions in one place. From 2 February 2026,Oneplay will expand its offering with new television channels from the AMC Networks group.… Continue reading ONEPLAY ADDS SPORT 1 AND SPORT 2 CHANNELS, ALSO ADDS AMC AND FILM+

PRIMA CHANGES ITS STRUCTURE, CREATING CONTENT AND PRODUCTION AND PRODUCT DIVISIONS

28. 1. 2026 Prima is changing its organisational structure. It is introducing new divisions: Content and Production, headed by Jan Maxa, and Product, headed by Petr Král. Josef Hladík is moving to head the Media Club radio division. The temporary head of prima+ is the group’s CEO, Lukáš Kubát. From 1 February,the Prima Group will modify its organisational… Continue reading PRIMA CHANGES ITS STRUCTURE, CREATING CONTENT AND PRODUCTION AND PRODUCT DIVISIONS

YOUTUBE VS. TRADITIONAL TV IN THE UK

28. 1. 2026 What YouTube’s Growth Really Means for TV, and How Marketers Can Respond YouTube now rivals traditional TV for reach, but it’s some way behind on engagement. This report digs beneath the recent sensational headlines to examine how shifting viewership habits, screen use, and attention levels will reshape video ad strategies. What do recent headlines about… Continue reading YOUTUBE VS. TRADITIONAL TV IN THE UK

THU IN 2025, DESPITE THE DECLINE, DEFENDED ITS LEADERSHIP, GREW NOVA

5. 1. 2026 The ranking of TV groups by share of viewership did not change last year. Despite the decrease in the share, Czech Television defended its top position in audience group 15. In prime-time and in younger audience groups, the Nova group won. CNN Prima News recorded the highest growth of all stations. Czech Television remained the… Continue reading THU IN 2025, DESPITE THE DECLINE, DEFENDED ITS LEADERSHIP, GREW NOVA

CNN PRIMA NEWS GREW THE MOST OF THEMATIC STATIONS LAST YEAR

5. 1. 2026 Political events, both domestic and international, and social developments were reflected in the growth of news TV stations’ ratings last year. News TV stations gained the most of all thematic TV stations last year. CNN Prima News posted the highest share growth in 2025, according to ATO-Nielsen data. Its share increased by 0.64 percentage points… Continue reading CNN PRIMA NEWS GREW THE MOST OF THEMATIC STATIONS LAST YEAR

THE PRIMA GROUP HAS RETURNED THE LICENCES FOR THE PRIMA PORT PROGRAMME

22. 12. 2025 The Prima Group finally decided not to launch the defective Prima Case channel or the film and entertainment channel Prima Port. The Council for Radio and Television Broadcasting (RRTV) has taken note of the termination of the licenses to operate the Prima Port television programme. The operator FTV Prima’s licences for both terrestrial digital broadcasting… Continue reading THE PRIMA GROUP HAS RETURNED THE LICENCES FOR THE PRIMA PORT PROGRAMME

STREAMING HAS NOT REPLACED TELEVISION, VIEWERS COMBINE THE PLATFORMS

17. 12. 2025 Atmedia Index research shows that Czechs aged 15-69 are increasingly combining TV viewing with streaming services. Pure streaming viewers are a minority and platform connectivity is now a key factor. The range of video content is wider than ever before, but viewing time remains limited. The latest Atmedia Index research, conducted by Atmedia, therefore examined… Continue reading STREAMING HAS NOT REPLACED TELEVISION, VIEWERS COMBINE THE PLATFORMS

PRIMA+ LAUNCHES CHRISTMAS COLLECTION

12. 12. 2025 The streaming service prima+ has introduced a Christmas collection that offers dozens of Czech and foreign films and fairy tales from December. The streaming service prima+  has introduced a Christmas programming offer, which has been expanded to include dozens of Czech and foreign titles since the beginning of December. The platform relies on classic fairy… Continue reading PRIMA+ LAUNCHES CHRISTMAS COLLECTION

ONEPLAY IS ALREADY AT THE LEVEL OF VOYO. THEY WON’T GET ANY MORE EXPENSIVE IN THE NEW YEAR

12. 12. 2025 Familiarity with the Oneplay brand, which was established in the spring, is already at the level of the former Voya. According to Nova CEO Daniel Grunt, awareness of the service has grown very quickly. But 2026 will be marked by further work with the brand, he says. The Oneplay platform, which was created in March… Continue reading ONEPLAY IS ALREADY AT THE LEVEL OF VOYO. THEY WON’T GET ANY MORE EXPENSIVE IN THE NEW YEAR