THU IN 2025, DESPITE THE DECLINE, DEFENDED ITS LEADERSHIP, GREW NOVA

5. 1. 2026 | 3 min read The ranking of TV groups by share of viewership did not change last year. Despite the decrease in the share, Czech Television defended its top position in audience group 15. In prime-time and in younger audience groups, the Nova group won. CNN Prima News recorded the highest growth of all stations.

CNN PRIMA NEWS GREW THE MOST OF THEMATIC STATIONS LAST YEAR

5. 1. 2026 | 1 min read Political events, both domestic and international, and social developments were reflected in the growth of news TV stations' ratings last year.

THE PRIMA GROUP HAS RETURNED THE LICENCES FOR THE PRIMA PORT PROGRAMME

22. 12. 2025 | 1 min read The Prima Group finally decided not to launch the defective Prima Case channel or the film and entertainment channel Prima Port.

STREAMING HAS NOT REPLACED TELEVISION, VIEWERS COMBINE THE PLATFORMS

17. 12. 2025 | 3 min read Atmedia Index research shows that Czechs aged 15-69 are increasingly combining TV viewing with streaming services. Pure streaming viewers are a minority and platform connectivity is now a key factor.

PRIMA+ LAUNCHES CHRISTMAS COLLECTION

12. 12. 2025 | 2 min read The streaming service prima+ has introduced a Christmas collection that offers dozens of Czech and foreign films and fairy tales from December.

ONEPLAY IS ALREADY AT THE LEVEL OF VOYO. THEY WON’T GET ANY MORE EXPENSIVE IN THE NEW YEAR

12. 12. 2025 | 4 min read Familiarity with the Oneplay brand, which was established in the spring, is already at the level of the former Voya. According to Nova CEO Daniel Grunt, awareness of the service has grown very quickly. But 2026 will be marked by further work with the brand, he says.

ONEPLAY DEPLOYS THE SERIES METODA MARKOVIČ: STRAKA, SÉRIE MONYOVÁ AND PÁD RODU KOLERŮ

10. 12. 2025 | 3 min read The spring season of the new year 2026 on Oneplay will be marked by the premieres of Metoda Markovič: Straka, Série Monyová and Pád domu Kollerů.

THE ALPHA GENERATION: WHAT BRANDS ARE WINNING WITH THEM AND WHAT ARE THEY LOOKING FOR?

10. 12. 2025 | 4 min read Research agency ResSolution Group has presented its extensive study on Generation Alpha. It maps their habits, behaviours, buying and media preferences and perceptions of advertising.

CHANNEL 4, ITV AND SKY COMMERCIAL CHIEFS ASK ADVERTISERS TO ‘TURN DOWN THE TOXIC’

30. 11. 2025 | 7 min read The Future of Media London

REALITY SHOW ZRÁDCI WILL FILM A THIRD SERIES, PRIMA TELEVISION HAS CONFIRMED

30. 11. 2025 | 3 min read The detective reality show Zrádci will have a sequel, Prima TV confirmed on Sunday evening.

PRIMA IS FILMING A REALITY SHOW ASIA EXPRESS, WILL LAUNCH IT IN SPRING 2026

26. 11. 2025 | 2 min read Another new reality show format on TV Prima will be the travel competition reality Asia Express. Prima will include it in the spring broadcast of 2026.

NOVA AT CHRISTMAS: TŘI BRATŘI AND OTHER FAIRY TALES, NEW YEAR’S EVE RETRO SPECIAL NA LOVU

24. 11. 2025 | 3 min read The Christmas Eve broadcast of TV Nova will follow the usual pattern, offering, among other things, the fairy tale Tři bratři or the comedy Láska nebeská. On New Year's Eve, it will present specials of Na lovu and Možné je všechno.

TV MEASUREMENT OUTSIDE THE HOME IS BEFORE THE START, IT CAN INCREASE THE RATING EVEN BY 10%

21. 11. 2025 | 8 min read From February 2026, data on TV viewing outside the home will be integrated into TV viewing and video content measurement. This could increase overall TV viewing by up to 10% in some target groups.

VIEWERS SAY THEY SPEND TOO MUCH TIME CHOOSING TV OR VOD SHOWS

19. 11. 2025 | 2 min read Almost half of TV viewers and more than half of streaming viewers spend more time than they would like choosing a show, according to the Atmedia index.

CNN PRIMA NEWS, ČT24 AND ÓČKO WERE ALSO THE FIRST TO GROW IN OCTOBER

10. 11. 2025 | 3 min read Czech Television maintained its highest share of the television market in the over-15 age group in October. The Nova Group won the 15-54 and 18-69 audience groups and prime time.

IPTV POPULARITY IN THE CZECH REPUBLIC FOR WATCHING VIDEO CONTENT CONTINUES TO GROW

6. 11. 2025 | 3 min read The Internet is increasingly consolidating its position as the main source of video content viewing in Czech households, while traditional TV broadcasting via DVB-T2 antennas is losing its relevance. This is the current result of a survey conducted by the mobile association APMS.

REAL TIME AND DIGITAL ENGAGEMENT. ATO MEASUREMENT HAS ITS SPECIFICS

29. 10. 2025 | 7 min read Domestic television audience measurement complies with international standards, as confirmed by an audit conducted by CESP. In an interview, CESP Associate Director Olivier Daufresne talks about the benefits of the audit and the specifics of Czech measurement.

STRATEGIC SHIFT TO REALITY SHOWS HAS TV ÓČKO BRING NEW REVENUE

29. 10. 2025 | 3 min read The fundamental step of Óčko TV is to reorient the programme offer to ensure higher viewership and new revenues from the sale of advertising time.