PRIMA INCREASED SALES LAST YEAR, NET PROFIT ROSE TO 447 MILLION CZK

3. 9. 2025 | 2 min read Last year, FTV Prima continued to grow its revenues from the operation of TV channels and online websites.

SINGER LEAVES THE POSITION OF CEO OF PRIMA GROUP, REPLACED BY KUBAT

1. 9. 2025 | 6 min read A key change in the management of FTV Prima. Marek Singer is moving on from his position as CEO of the Prima Group after seventeen years. His place will be taken by Lukáš Kubát.

PRIMA KRIMI SK LAUNCHES ITS BROADCASTING ON MONDAY, SEPTEMBER 1

14. 8. 2025 | 2 min read The Prima Krimi SK channel, which will start broadcasting on September 1 in the afternoon, is betting on one of the most popular genres of television programming.

CANAL+ AND NOVA AGREE TO MAKE ALL SPORTS CHANNELS AVAILABLE

11. 8. 2025 | 2 min read Skylink platform users can now watch all Nova Sport sports channels. Oneplay platform viewers now have access to all Canal+ Sport sports channels.

PRIMA AIMS TO ATTRACT COMPETITORS’ VIEWERS WITH ITS AUTUMN PROGRAMMING

7. 8. 2025 | 17 min read With this autumn’s programming lineup, Prima aims to move toward more aspirational content. “We want to surprise viewers to some extent while still delivering what they expect from us,” says Prima CEO Marek Singer.

PRIMA PLANS TO TRANSFORM SOME OF ITS EXISTING STATIONS INSTEAD OF LAUNCHING NEW ONES

1. 8. 2025 | 2 min read Instead of launching new stations, the Prima group wants to focus on repositioning and rebranding its existing ones. The changes are intended to better target specific viewer and advertising groups.

PRIMA IS PREPARING A NEW TRAVEL REALITY SHOW AND IS LOOKING FOR COUPLES

28. 7. 2025 | 2 min read Prima TV is preparing a new travel reality show. Casting is now underway, inviting brave couples to participate.

NOVA AND PRIMA PROMOTE NEW SERIES POLABÍ AND BRATŘI A SESTRY

25. 7. 2025 | 2 min read Nova and Prima have launched a promotional campaign for their new fall series. They are introducing the main characters and behind-the-scenes footage from the sets.

NOVA WILL BROADCAST MOTOGP ON ITS MAIN CHANNEL, TV NEWS WILL BE BROADCAST FROM THE SQUARE

18. 7. 2025 | 2 min read Selected MotoGP races will also be broadcast on TV Nova's main channel. A special broadcast of Televizní noviny (TV News) will also be prepared directly from the square in Brno.

POWER OUTAGE AFFECTS TV VIEWING

11. 7. 2025 | 3 min read TV viewing during the blackout: dramatic drop in affected areas offset by growth in other regions.

CZECHS DISLIKE POOR QUALITY AND CONSTANT REPEATS ON TELEVISION

8. 7. 2025 | 2 min read The lack of quality programmes and constant repeats of old ones are among the most pressing problems with television programming.

ONEPLAY WILL ALLOW FORWARD REWINDING OF PRIMA GROUP CHANNELS

3. 7. 2025 | 2 min read Oneplay is changing the rewind options for Prima Group channels. However, it will only be possible to skip some of the adverts, as ad blocks remain protected.

CNN PRIMA NEWS TO LAUNCH AN OFFENSIVE FOR ELECTION COVERAGE IN AUGUST

2. 7. 2025 | 10 min read CNN Prima News is planning the most extensive election coverage for this year’s parliamentary elections. At the same time, it is undergoing a digital transformation aimed at achieving maximum reach across domestic news platforms.

NEW TV CURRENCY? MORE DATA, MORE GRPs, MORE QUESTIONS FROM CLIENTS

29. 6. 2025 | 7 min read The expansion of out-of-home viewership in Poland has brought a more accurate picture of the audience, but also debates with advertisers and agencies, said Wojciech Kowalczyk in the third part of Atmedia’s Expert Talks.

YOUTUBE, GAMES AND NETFLIX ON TV? IN THE CZECH REPUBLIC, PEOPLE SPEND 33 MINUTES A DAY ON THESE

24. 6. 2025 | 3 min read Televisions are increasingly being used for activities other than watching TV, but traditional broadcasting remains the main use. Other activities on TV screens take up an average of 33 minutes a day for viewers.

TV NOVA IS HITTING THE ROAD AGAIN THIS YEAR, STARTING ON 28 JUNE

13. 6. 2025 | 2 min read TV Nova will visit a total of nine cities from the end of June to the first week of October as part of its Den s Novou roadshow.

CNN PRIMA NEWS KICKS OFF PRE-ELECTION BROADCASTING WITH A DEBATE ON 19 JUNE

12. 6. 2025 | 2 min read CNN Prima News will kick off its pre-election coverage with the first major debate: ‘100 days until the elections’.

ONEPLAY SPORT: DOMESTIC FOOTBALL LEAGUE VIEWING FIGURES INCREASED LAST YEAR

11. 6. 2025 | 2 min read Chance Liga became the most watched league across all sports on the Oneplay Sport platform and also recorded the most watched domestic match on this platform.