NOVA AT CHRISTMAS: TŘI BRATŘI AND OTHER FAIRY TALES, NEW YEAR’S EVE RETRO SPECIAL NA LOVU

24. 11. 2025 | 3 min read The Christmas Eve broadcast of TV Nova will follow the usual pattern, offering, among other things, the fairy tale Tři bratři or the comedy Láska nebeská. On New Year's Eve, it will present specials of Na lovu and Možné je všechno.

TV MEASUREMENT OUTSIDE THE HOME IS BEFORE THE START, IT CAN INCREASE THE RATING EVEN BY 10%

21. 11. 2025 | 8 min read From February 2026, data on TV viewing outside the home will be integrated into TV viewing and video content measurement. This could increase overall TV viewing by up to 10% in some target groups.

VIEWERS SAY THEY SPEND TOO MUCH TIME CHOOSING TV OR VOD SHOWS

19. 11. 2025 | 2 min read Almost half of TV viewers and more than half of streaming viewers spend more time than they would like choosing a show, according to the Atmedia index.

CNN PRIMA NEWS, ČT24 AND ÓČKO WERE ALSO THE FIRST TO GROW IN OCTOBER

10. 11. 2025 | 3 min read Czech Television maintained its highest share of the television market in the over-15 age group in October. The Nova Group won the 15-54 and 18-69 audience groups and prime time.

IPTV POPULARITY IN THE CZECH REPUBLIC FOR WATCHING VIDEO CONTENT CONTINUES TO GROW

6. 11. 2025 | 3 min read The Internet is increasingly consolidating its position as the main source of video content viewing in Czech households, while traditional TV broadcasting via DVB-T2 antennas is losing its relevance. This is the current result of a survey conducted by the mobile association APMS.

REAL TIME AND DIGITAL ENGAGEMENT. ATO MEASUREMENT HAS ITS SPECIFICS

29. 10. 2025 | 7 min read Domestic television audience measurement complies with international standards, as confirmed by an audit conducted by CESP. In an interview, CESP Associate Director Olivier Daufresne talks about the benefits of the audit and the specifics of Czech measurement.

STRATEGIC SHIFT TO REALITY SHOWS HAS TV ÓČKO BRING NEW REVENUE

29. 10. 2025 | 3 min read The fundamental step of Óčko TV is to reorient the programme offer to ensure higher viewership and new revenues from the sale of advertising time.

IS YOUR ULTRA HD WORTH IT? CAMBRIDGE-META STUDY SETS HUMAN ‘RESOLUTION LIMIT’

27. 10. 2025 | 2 min read Researchers from the University of Cambridge and Meta Reality Labs say the human eye tops out at a measurable “resolution limit”, meaning ever-denser pixels in TV displays bring no noticeable benefit once that limit is reached.

THE REAL BATTLE FOR TV’S FUTURE ISN’T CONTENT. IT’S TRUST

23. 10. 2025 | 6 min read As AI makes it easier to fake, fabricate and flood our feeds, audiences won’t just ask “Is this video good?” — they’ll ask “Is this video even real?” Why TV values still matter in the streaming age Hello everyone — my name is Omar Oakes, a journalist and commentator who is obsessed with the business of media and advertising and how they intersect with power.

FABINI HAS ITS FIRST TV COMMERCIAL, THE FACE IS POHLREICH

23. 10. 2025 | 2 min read The first Fabini TV spot with Zdeněk Pohlreich was produced by Mark BBDO.

MEDIA CLUB WILL INCREASE THE PRICE OF TV ADVERTISING BY UP TO 19.5%, ONLINE BY 10% AND RADIO BY 3%

20. 10. 2025 | 3 min read For 2026, the Media Club will increase the prices of advertising in all media it sells on the advertising market.

TV’S AD REACH CONSOLIDATES, AS SPEND AND AD MINUTES GROW

8. 10. 2025 | 4 min read Initial Q3 TV advertising data from iSpot reveals a landscape that’s steadying while consolidating itself around top networks and programming.

THE LAST PRE-ELECTION WEEK WILL START WITH A SUPERDEBATE ON SUNDAY NIGHT ON CZECH TELEVISION

28. 9. 2025 | 2 min read From 28 September to 3 October, the main Czech television stations will offer viewers a series of major pre-election debates.

THE WINNER OF THE SERIAL KILLER FESTIVAL IS THE ONEPLAY SERIES MONYOVÁ

27. 9. 2025 | 4 min read The eighth edition of the Serial Killer TV Festival, which focuses on European series production, once again presented the award to the best TV series of Central and Eastern Europe. The best short series was also awarded.

THE CRIME GENRE HAS BEEN PULLING IN BROADCASTERS FOR A LONG TIME

25. 9. 2025 | 5 min read The announcement by media group Nova to rebrand the station Nova Gold to Nova Krimi is a significant step. Czechs have long been fascinated by crime formats, and true crime in particular.

LANTERN SHEDS FIRST LIGHT ON TV’S ABILITY TO DRIVE OUTCOMES

25. 9. 2025 | 2 min read Initial findings from Project Lantern – a project launched a year ago by Channel 4, ITV, and Sky – suggest that TV drives tangible outcomes across multiple media environments.

NOVA TRANSFORMS NOVA GOLD INTO DETECTIVE CHANNEL NOVA KRIMI

24. 9. 2025 | 2 min read The Nova Group will change its Nova Gold station to Nova Krimi in November. The channel will offer a line-up of classic detective series.

CONSUMERS PREFER TO WATCH ADS ON AMAZON, FINDS KANTAR STUDY

23. 9. 2025 | 3 min read Consumers are more receptive to ads on Amazon than those on other global media platforms, while X is the least trusted platform among marketers, according to a Kantar global study of the media landscape.