TV ADS TOP THE CHARTS FOR PURCHASES, AND FOR ANNOYANCE

24. 2. 2026 | 1 min read TV ads drive purchase behavior for 49% of consumers, making them the most effective channel, even though 36% find them disruptive, according to a January report from DISQO.

PRIMA WANTS THREE BIG REALITY SHOWS A YEAR, ALSO LOOKING FOR A RELATIONSHIP SERIES TO REPLACE POLABÍ

23. 2. 2026 | 11 min read With approximately 300,000 subscribers, the prima+ platform is still in a growth phase. Jan Maxa, the new Content and Production Director at the Prima Group, describes how he plans to connect the development of programmes for linear broadcasting with prima+, and what is coming up in the near future.

END OF FREE BROADCASTING? EUROPE DISCUSSES THE FUTURE, THE CZECH REPUBLIC IS CAUTIOUS

19. 2. 2026 | 6 min read The debate on the future of terrestrial television and analogue radio is shifting towards regulatory decisions. While France is predicting the end of terrestrial broadcasting within ten years and Slovakia has already abandoned free-to-air commercial stations, Britain is retaining FM until at least 2032. Czechia is currently focusing on stability and gradual evolution.

PRIMA HAS 300,000 SUBSCRIBERS AFTER THREE YEARS. NEW SERIES AND REALITY SHOWS ARE IN THE WORKS

11. 2. 2026 | 4 min read After three years, the Prima Group's video platform has over 300,000 subscribers. The most successful programmes include Zrádci reality show, original series and some reality shows. Prima has also unveiled its new offerings for this year. Among other things, these will include a dating reality show, the details of which have not yet been specified.

DURING THE FIRST OLYMPIC WEEKEND, VIEWERS WERE MOST INTERESTED IN BIATHLON, SNOWBOARDING AND SPEED SKATING

9. 2. 2026 | 1 min read Sunday's mixed biathlon relay race became the most watched biathlon broadcast in the history of Czech Television. The station announced this based on data from official electronic audience measurement provided by the Association of Television Organisations.

MEDAL WINS FOR MADĚROVÁ AND JÍLEK ON SUNDAY, EVENING FOR EXTRACTORS

9. 2. 2026 | 1 min read Biathlon competitions, snowboarding with Zuzana Maděrová's golden success, and speed skating were among the most watched programmes on Sunday. The snowboarding competition was watched by almost 1.5 million viewers over the age of 15. Metoděj Jílek's silver medal run was watched by over 1.2 million viewers. Among the evening programmes, another episode of the series Extraktoři was the most successful. On Sunday, ČT stations exceeded a half share of the audience.

THE STATE OF PERFORMANCE TV IN 2026

6. 2. 2026 | 10 min read Attention is the hardest thing to buy. And everyone else is bidding too. People are scrolling, skipping, swiping, and split-screening their way through the day. Which is exactly why TV stands out. It offers a rare, uninterrupted moment where your audience is truly paying attention.

TRUST IN TV GREW FASTER OVER PAST FOUR YEARS THAN ANY OTHER MEDIUM, RESEARCH REVEALS

5. 2. 2026 | 4 min read Following the launch of the Credos Trust Tracker data for 2025, Channel 4’s chief commercial officer analyses the results and their implications for TV advertising.

YOUNG ADULTS ARE CHOOSING TO READ THE NEWS, NOT WATCH IT

3. 2. 2026 | 2 min read 45% of 18-29-year-olds prefer reading the news, compared to just 31% who prefer watching it, according to an August 2025 survey from Pew Research Center.

CZECHS AND TELEVISION: AMONG THE MOST LOYAL VIEWERS IN EUROPE

3. 2. 2026 | 4 min read In the European context, Czechs are among the nations that have long been avid television viewers. Even in an era of growing media fragmentation, television broadcasting maintains a strong reach, stable viewership and the ability to appeal to a wide audience throughout the week. While watching television remains a normal part of the day in Central and Eastern Europe, viewers in Western and especially Northern Europe spend significantly less time in front of the television screen.

THINKBOX: TV WORKS LIKE A BATTERY, POWERING OTHER MEDIA

2. 2. 2026 | 8 min read Do brands still matter? How should media mixes be planned in an environment of limited budgets? How long does advertising work, and why is trust becoming one of the most valuable currencies in communication? These are the questions addressed by the British marketing organisation Thinkbox in its Nickable Studies 2025 report. The new study summarises key research responding to the major dilemmas of modern marketing. Results across the studies show that long-term media, particularly television, play an irreplaceable role in building brand value and sustaining business growth.

SHOULD BROADCASTERS PRODUCE NEWS THAT LOOKS MORE LIKE YOUTUBE?

2. 2. 2026 | 5 min read KSHB Kansas City offers an intriguing case study in producing YouTube-style news videos that are platform portable and striking chords with audiences.

CZECHS MAINLY WANT TO WATCH THE WINTER OLYMPICS ON TELEVISION, WITH ICE HOCKEY AND BIATHLON PROVING MOST POPULAR

30. 1. 2026 | 4 min read Czechs want to watch the Winter Olympics mainly on television, with younger people preferring social networks and streams more than older people, according to research by ResSolution Group for MediaGuru.cz.

STREAMING VIDEO ADS HOLD ATTENTION FAR BETTER THAN TV

30. 1. 2026 | 4 min read The Video Futures Collective and Amplified have published findings from a market-wide study that measured attentive viewing of advertising on streaming video platforms in Australia.

WHAT GOOGLE’S LEGAL THREAT REALLY MEANS: STOP TREATING YOUTUBE LIKE IT’S TV

29. 1. 2026 | 7 min read The real reason Google doesn’t want YouTube measured like television.

ONEPLAY ADDS SPORT 1 AND SPORT 2 CHANNELS, ALSO ADDS AMC AND FILM+

29. 1. 2026 | 4 min read TV Nova has signed a multi-year distribution agreement with AMC Networks. As a result, Oneplay will include Sport 1 and Sport 2 channels, among others, offering a complete selection of domestic and international sports competitions in one place.

PRIMA CHANGES ITS STRUCTURE, CREATING CONTENT AND PRODUCTION AND PRODUCT DIVISIONS

28. 1. 2026 | 2 min read Prima is changing its organisational structure. It is introducing new divisions: Content and Production, headed by Jan Maxa, and Product, headed by Petr Král. Josef Hladík is moving to head the Media Club radio division. The temporary head of prima+ is the group's CEO, Lukáš Kubát.

YOUTUBE VS. TRADITIONAL TV IN THE UK

28. 1. 2026 | 1 min read What YouTube's Growth Really Means for TV, and How Marketers Can Respond YouTube now rivals traditional TV for reach, but it’s some way behind on engagement. This report digs beneath the recent sensational headlines to examine how shifting viewership habits, screen use, and attention levels will reshape video ad strategies.