TELEVISION REMAINS THE MOST TRUSTED SOURCE OF NEWS AND JOURNALISM, ACCORDING TO A REPORT BY RESSOLUTION

19. 5. 2025 | 7 min read Television remains a key pillar of news and continues to enjoy high levels of trust and usage. This was confirmed by the 2024 ResSOLUTION study titled News in the Age of Media Fragmentation, which examined the news consumption habits of the Czech online population. The study provided a wealth of data showing that even in the digital platform era, television maintains its strong position.

TV ADS TOO LOUD? TV STATIONS ARE NOT BREAKING THE LAW, SAYS RRTV

19. 5. 2025 | 3 min read TV viewers keep complaining to the Council for Radio and Television Broadcasting that they feel ads are too loud. However, according to the RRTV, television broadcasters are not breaking the law.

CLOSING THE GAPS IN TV RATINGS: NEW TECHNOLOGY TRACKS VIEWERSHIP OUTSIDE THE HOME

24. 4. 2025 | 8 min read The viewership of TV stations will be measured outside the home in the coming years. The technology that will make this possible is tailor-made for the Czech TV market.

WHAT THE MIGRATION OF O2 TV TO ONEPLAY LOOKS LIKE IN PRACTICE

14. 4. 2025 | 5 min read O2 Czech Republic is currently implementing the most important part of the Oneplay brand rollout - the transfer of former O2 TV customers to the new service. What is the experience in practice?

THE CHOICE OF CHEAPER WATER SERVICES IS INCREASINGLY COMMON IN EUROPE

13. 4. 2025 | 2 min read The desire to save money is increasingly reflected in media behaviour. Europeans, who on average have two paid subscriptions to SVOD services, are looking for cheaper options.

PRIMA’S SOCIAL NETWORKS HAVE INCREASED THEIR REACH, STARHOUSE HAS LAUNCHED ON PRIMA+

7. 4. 2025 | 2 min read Across social networks, the Prima Group achieved 800 million impressions in the first quarter of this year.

CZECHS AND ADVERTISING: YOUNG PEOPLE BUY MORE OFTEN ACCORDING TO NETWORKS, OLDER ONES ACCORDING TO TV AND LEAFLETS

31. 3. 2025 | 3 min read Young people are more often guided in their purchases by advertising on social networks, while the older generation prefers TV spots and leaflets. This is according to a new wave of research on Czechs and advertising.

PAID VOD UNDER PRESSURE: PRICES RISE, GENERATION Z WATCHES VIDEO ON NETWORKS

26. 3. 2025 | 4 min read Content on streaming paid services is proving expensive for users, with younger Generation Z in particular spending more time watching videos on social platforms. That's according to a new report detailing media digital trends from Deloitte.

CZECH TELECOMMUNICATIONS AUTHORITY PROTECTS THE POSITION OF TERRESTRIAL TV AGAINST MOBILE NETWORKS

26. 3. 2025 | 5 min read The Czech Telecommunications Authority aims to preserve and protect digital terrestrial television (DTT) as a key medium for Czech households. Details of the implementation were published in three pages of the March Monthly Monitoring Report.

PROSPECTIVE CZECH NAKED ATTRACTION CONTESTANTS ARE A PLEASANT SURPRISE

28. 2. 2025 | 10 min read Casting for the Czech version of the reality show Naked Attraction is still underway. People interested in participating in the show are those who want to meet a potential partner, says psychologist Hana Mezerová.

TUNING IN TO SUCCESS: STUDIO BRUSSEL AND WIN FOR LIFE’S BREAKTHROUGH

19. 2. 2025 Win for Life: +74% awareness among young adults (18-24) with Studio Brussel’s help.

OMD AND PHD HAD THE HIGHEST SHARES IN ADVERTISING INVESTMENTS LAST YEAR

13. 2. 2025 | 2 min read Audit firm Media Strategy presents data as part of its PPA Ranking for the full year 2024.

TELEVISION AND WEBSITES ARE THE MAIN SOURCE FOR FOLLOWING EVENTS

11. 2. 2025 | 3 min read Social events are most often followed by people through television and online news sites. That's according to new CVVM data.

WATCHING TV CONTENT WILL BECOME MORE EXPENSIVE WITHOUT TERRESTRIALS

3. 2. 2025 | 10 min read Cancellation of terrestrial TV broadcasting would mean huge costs for making content available, says Steven Marshall, a representative of owner Czech Radio Communications.

ARE THE GOLDEN DAYS OF TELEVISION ADVERTISING RETURNING? AUDIENCE ATTITUDES ARE CHANGING

23. 1. 2025 | 3 min read A new study from HUB Research shows that viewers of streaming services are receptive to advertising, especially when it saves them money on subscriptions.

MEDIA 2024: NEW TV STATIONS, THE FIGHT OVER FEES AND THE DEMISE OF THE FIRST DAILY NEWSPAPERS

31. 12. 2024 | 18 min read New TV stations and the continued development of video-on-demand, changes in Jaromír Soukup's media companies, the demise of the first print dailies, the debate on the shape of media legislation and the development of DAB+. These are some of the main media events in 2024.

HOCKEY FANS ARE CHANGING, GAMES ARE BEING WATCHED MORE AS A FAMILY

3. 12. 2024 | 4 min read Watching ice hockey is more of a family affair, with up to 65% of women cheering on their partners, opening up new communication opportunities for brands.

WORKING IN THE MEDIA: HOW TO MAKE IT IN A DYNAMIC INDUSTRY?

26. 11. 2024 | 9 min read Working in the media is perfect for those who don't want to be bored. A dynamic and creative field that attracts people with an eye for detail and a thirst for knowledge. Every day is different, full of new challenges and opportunities.