MEDIA INVESTMENTS WERE HIGHER IN MAY, BUT GROWTH SLOWED DOWN

20. 6. 2022 | 1 min read Year-on-year growth in advertising investment in media continued in May, but was lower than in the previous month.

PRE ENTERS TV FOR THE FIRST TIME WITH A CAMPAIGN

9. 6. 2022 | 2 min read In its first ever TV campaign, Pražská energetika is betting on a fairy tale story.

PRIMA IS FILMING A NEW CENTRAL SERIES DOBRÉ ZPRÁVY FROM THE TV ENVIRONMENT

7. 6. 2022 | 2 min read Prima TV has started filming its new central series, this time situating it in a TV broadcasting environment.

MESSAGE TO AGENCIES: EXCELLENT COMMUNICATION MAKES SENSE

3. 6. 2022 | 3 min read Most advertisers agree that an excellent communication activity can return up to 20 times more value for money than an average one.

STUDY EU: CTV VIEWERS EMBRACE AD-SUPPORTED PLATFORMS

3. 6. 2022 | 2 min read Connected television (CTV) viewers in six European countries – including France, Germany and the UK – use an average of 3.5 streaming platforms, with over a third utilizing ad-supported services.

CZECHS WANT BOTH TV AND STREAMING SERVICES

2. 6. 2022 | 4 min read Linear broadcasting is still the most desired platform, agreed experts at the seventeenth annual Digimedia conference. The growing popularity of time-shifted viewing and streaming services, which still have great potential in the local market, was also confirmed.

NEW SVOD DATA: NETFLIX, HBO MAX AND VOYO ARE USED THE MOST

1. 6. 2022 | 3 min read The number of SVOD users in the Czech Republic is growing. The top three services on the local market are Netflix, HBO Max and Voyo.

CTV VIEWERS PREFER ADS OVER PAYING MORE FOR CONTENT

1. 6. 2022 | 3 min read A new survey from DeepIntent and LG is reporting that nearly two thirds (64%) of connected TV viewers would prefer to view ads rather than pay more for content. A majority (57%) also said that CTV ads are more relevant than linear TV ads according to a DeepIntent, LG survey.

TV DRIVES SEARCH UPLIFT

1. 6. 2022 | 1 min read The latest Chart of the Month shows the strong relationship between TV exposures and search volume.

HBBTV SYMPOSIUM AND AWARDS 2022: CALL FOR SPEAKERS

1. 6. 2022 | 5 min read The 10th HbbTV Symposium and Awards on November 9-10, 2022 in Prague, Czech Republic, will provide a unique platform to present and discuss the latest developments in the connected TV industry. The HbbTV Association, which co-hosts the in-person event with the Czech Association of Commercial Television (AKTV), is inviting industry executives and experts to address the top-level audience as speakers in the conference programme.

THE NEW TV PRIMA DOCU-REALITY SHOW WILL FOCUS ON THE TRANSFORMATION OF CZECH COTTAGES AND CHALETS

27. 5. 2022 | 1 min read Prima Television together with Media One agency is preparing to broadcast a new reality show about housing called Cottages of Dreams.

MONITORING: ADVERTISING INVESTMENTS IN MEDIA ARE GROWING RAPIDLY THIS YEAR

19. 5. 2022 | 2 min read Monitored media advertising investments grew by almost a quarter year-on-year in April. Then for the first four months of 2022 they were up 15 percent, Nielsen Admosphere monitoring shows.

NOVA AND MARKÍZA OPEN CME CONTENT ACADEMY PROGRAMME

17. 5. 2022 | 2 min read TV Nova and TV Markíza are opening a two-year study programme to prepare candidates to work with the CME TV group.

ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES FIVE YEARS AND BRINGS A LOT OF NEWS

12. 5. 2022 | 3 min read This spring marks the fifth anniversary of the Association of Commercial Television whose founding members are the Nova, Prima and Óčko TV groups. During its existence, AKTV has been actively involved in the TV industry and legislative processes and has become a respected stakeholder. To support its marketing activities, it has launched a B2B brand and industry website ScreenVoice, and on the occasion of its 5th anniversary, its visual identity has been refreshed.

NOVA EXPANDS SOCIAL NETWORKS TO HBBTV, LAUNCHES SOCIAL TV

11. 5. 2022 | 2 min read Nova Group is launching Social TV, a hybrid broadcasting (HbbTV) app that extends its red button services.

NOVA WILL DEPLOY THE SHOW LEGO MASTERS TO PRIME-TIME FROM JUNE

9. 5. 2022 | 2 min read The TV format, which was directly co-created by the Lego brand, will be aired by Nova in primetime on Sundays in June.

GROWTH BROUGHT PRIMA TO THE TOP IN PRIME-TIME

5. 5. 2022 | 2 min read Czech TV's stations remained the strongest domestic TV group in April in the over-15 general audience. Prima improved the most year-on-year, mainly thanks to its thematic channels.

WILLINGNESS TO PAY EXTRA FOR A SOCIALLY RESPONSIBLE BRAND IS GROWING

4. 5. 2022 | 3 min read After declining during the pandemic, willingness to pay extra for a socially responsible brand is on the rise again.