LIDL, KAUFLAND AND ALBERT INVESTED THE MOST IN ADVERTISING IN 2021

2. 2. 2022 Food chains led by Lidl, Kaufland and Albert were the biggest advertisers last year, according to Nielsen Admosphere monitoring.

GRUNT: VOYO EXCEEDED THOUSANDS OF 350 SUBSCRIBERS

30. 1. 2022 The number of Voyo video subscribers was to exceed 350,000. Another milestone is reaching 500,000 subscribers.

NOVA SPORT WILL OPERATE A NEW SPORT STUDIO SINCE THE MIDDLE OF THE YEAR

28. 1. 2022 Nova Group is building a new multifunctional sports studio, that will be used for broadcasting Nova Sport stations. It will be presented for the first time in the middle of 2022.

IN THE SPRING, NOVA WILL INCLUDE THREE NEW PREMIERE SERIES AND THE REALITY SHOW

28. 1. 2022 TV group Nova will include three more premiere series in the spring broadcast, as well as new episodes of the reality show Your Face Has a Known Voice.

NEW INITIATIVE AIMS TO SUPPORT DEVELOPMENT OF ADDRESSABLE MEDIA IN EUROPEAN MARKETS

25. 1. 2022 The 2020s are set to be the decade of addressable media as consumption continues to shift toward connected platforms, opening up new possibilities for audience targeting, measurement, attribution and optimization – not just in digital, but in TV, audio, out-of-home (OOH), games and newer media formats and platforms.

NUMBER OF VIEWS AND TIME SPENT WATCHING ONLINE VIDEO INCREASED LAST YEAR

24. 1. 2022 The number of video views on the Czech Internet and the time spent watching online video increased last year. The strongest providers according to these indicators are Seznam and FTV Prima.

SHORT ESSAY: LINEAR TV IS DEAD, LONG LIVE LINEAR TV

22. 1. 2022 The position of streaming services is seemingly strong, but linear TV still reigns supreme, suggests Erika Luzsicza in her short essay.

PRIMA COOL DEPLOYED A NEW SERIES OF THE SIMPSONS ON 25 JANUARY

20. 1. 2022 The premiere of the thirty-third season of The Simpsons launched on Prima Cool on Tuesday 25 January at 8.15pm.

TELEVISION DELIVERED MORE ADVERTISING GRPS IN 2021

20. 1. 2022 TV stations delivered 3% more ad GRPs in the TV market last year than in 2020.

ADVERTISERS LOOK TO SPEND MORE ON ALL FORMS OF VIDEO, SURVEY FINDS

17. 1. 2022 Advertiser Perceptions said 24% plan to spend more on linear TV

WHAT MAKES TODAY’S TV THE MEDIUM OF THE FUTURE, AND WHAT DOES TOMORROW’S TV HAVE IN STORE FOR BRANDS?

13. 1. 2022 TV has evolved, innovated and proven its resilience. But what makes today’s TV the medium of the future, and what does tomorrow’s TV have in store for brands?

PRIMA INCREASED SALES THE YEAR BEFORE LAST. PROFIT EXCEEDED CZK 0.5 BILLION

12. 1. 2022 The Prima TV group reported better year-on-year financial performance in the “Covid” year 2020. It increased both its turnover and profit.

TV NOVA TO LAUNCH A NEW STATION SOON

11. 1. 2022 The family of TV channels of the Nova group will expand to include another programme, which will be focused on sports again. CME’s CEO, Didier Stoessel, confirmed that in an interview for Forbes. Nova Sport 5 is going to be launched “soon”, he said. “Sport will play a bigger and bigger role. What it has in common with the news is that it is usually watched live. Sport is going to grow and that is why we are investing so much in it. We have four sports channels and Nova Sport 5 will join them soon. The third issue will be a total increase in video content consumption,” said the manager in the interview.

TV SPRING STARTS, PRIMA AND NOVA TO LAUNCH NEW SHOWS

10. 1. 2022 The commercial rivals Nova and Prima start the spring season, each with a new series and a new reality show.

DESPITE RIVALS, NETFLIX RETAINS ITS STREAMING DOMINANCE

3. 1. 2022 Future prognostications with regard to streaming platforms might not be the best exercise. Maybe we should look at the past -- the recent past.

CHRISTMAS IS AROUND THE CORNER, HOW TO TUNE IN? TOP 7 CHRISTMAS ANIMATED COMEDIES!

21. 12. 2021 Christmas is around the corner, so it's time to tune in to Christmas movies. To make sure they're not just any comedies, Óčko has selected seven of the best animated comedies that have the spirit of Christmas in them. Grinch The story is about a green Grinch who hates Christmas and who decides to steal Christmas from people. But even the mischievous and cynical Grinch discovers that not everything has to be bad about Christmas.

USA: LINEAR TV SEES SMALLER AUDIENCES BUT HIGHER CONSUMPTION

21. 12. 2021 SUMMARY

WHICH MEDIUM WAS THE BIG WINNER IN 2021?

21. 12. 2021 Advertising has been recovering from the pandemic, but which channel bounced back quickest and biggest this year?