DESPITE THE GROWTH OF VOD LINEAR TV IS STILL CRUCIAL

22. 9. 2022 | 3 min read Linear TV is still a key source of revenue and profits for broadcasters despite the rise of video-on-demand (VOD) services. This was one of the key topics of Innovation Day conference.

ADVERTISING INVESTMENT IN MEDIA HOLDS DOUBLE-DIGIT GROWTH FOR EIGHT MONTHS

20. 9. 2022 | 2 min read All monitored media types showed year-on-year growth in monitored media investment in this year's eighth month. To date, advertising investment in media is up 12 per cent on last year.

STREAMING AUDIENCES DON’T SEE A NEED FOR LOYALTY

15. 9. 2022 | 2 min read The Future. The film and TV streaming market is only getting tougher as audiences get in the habit of signing up, watching a show, and then canceling once they’re done. Platforms may need to use every tool in their arsenal to keep people hooked for another month, including dropping the binge model, offering titles from a variety of genres, and maybe even creating a rewards program for long-haulers. Penny programming WSJ reports that month-to-month churn is becoming a normal part of the streaming age.

STUDY USA: INTERACTIVE CTV VIDEO ADS OUTPERFORM MOBILE AND PC

15. 9. 2022 | 2 min read Advanced video ad creative in connected TVs delivers higher performance than interactive video on mobile and PC according to Innovid.

ESTIMATE: CONSUMPTION IN THE CZECH REPUBLIC WILL GROW TO ALMOST 4 BILLION BY 2027 CZK 4 BILLION BY 2020

8. 9. 2022 | 2 min read The Czech pay video-on-demand market is forecast to more than double by 2027, reaching just under CZK 3.8 billion.

AUTUMN TV SHOWS ARE IN FULL SWING

5. 9. 2022 | 3 min read In the week starting September 5, new shows that are part of the autumn broadcast start on TV screens. The programming schedules are now in full swing.

HBBTV UNVEILS JURY FOR HBBTV AWARDS 2022

31. 8. 2022 | 3 min read The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, is pleased to announce that the jury has been appointed for the HbbTV Awards 2022.

GROSS INVESTMENT IN ADVERTISING GREW BY 13% IN SEVEN MONTHS

26. 8. 2022 | 1 min read Gross investment in the purchase of advertising space in the media increased by almost 13% in the first seven months of the year.

WARC PREDICTS AN ADVERTISING INVESTMENT SLOWDOWN IN 2023

25. 8. 2022 | 2 min read Brands will continue to invest in advertising in the second half of the year, but WARC expects a slowdown in 2023.

THE TOP 10 REASONS WHY TOTAL TV IS BETTER THAN YOUTUBE

25. 8. 2022 | 5 min read Trying to decide how to invest your media budget in video? Wondering what the difference is between TV and YouTube? This handy listicle will help you make the right call for your brand.

PRIMA TV REDESIGNED SHOPPING APP IN HBBTV ENVIRONMENT

23. 8. 2022 | 1 min read Prima TV viewers can access via the red button on the remote control of their TV set the newly redesigned Prima Shopping app.

NEW CONTENT ON TV NOVA WILL BUILD UP IN 2023

22. 8. 2022 | 9 min read The advertising autumn on TV Nova has been promising so far. The investments the TV group has made in the preparation of the programme should bear fruit not only this autumn, but especially next year, says Jan Vlček, CEO of TV Nova.

SHOULD YOUR STARTUP CONSIDER ADVERTISING ON TV?

18. 8. 2022 | 6 min read TV advertising may not carry the same weight it did years ago, but does that mean we should give it up altogether? Not really — and here's why.

MEDIA CLUB INCREASED GROSS PROFIT TO CZK 818 MILLION LAST YEAR

15. 8. 2022 | 2 min read Media Club saw steady demand from clients last year compared to 2020, when there was a change in consumer behaviour due to covide.

GERMANY STUDY: MORE THAN HALF OF GERMANS SUPPORT DIVERSITY IN BRAND COMMUNICATION

12. 8. 2022 | 2 min read A short study by YouGov presented the German population’s attitude towards diversity in brand and corporate marketing communications.

NOVA IN AUTUMN: POLICIE MODRAVA, PAN PROFESOR, MASTERCHEF AND NEW SERIES

11. 8. 2022 | 4 min read Nova will bet on new series of Policie Modrava, Pan Profesor, Specialisté or a new series of the cooking reality show Masterchef in autumn. Completely new shows are also in the pipeline.

THE SHARE OF CZECH PEOPLE WATCHING SVOD WILL RISE TO 42% NEXT YEAR

10. 8. 2022 | 2 min read The market for paid VOD services in the Czech Republic is expected to grow next year, declares research of Atmedia company.

PRIMA IS PREPARING AN ANSWER TO NETFLIX AND VOYO. THE NEW STREAMING SERVICE WILL BE BOTH SUBSCRIPTION AND AD-FREE

4. 8. 2022 | 2 min read Prima is preparing an answer to Netflix and Voyo. New streaming service will be subscription and ad-free.