PRIMA IS FILMING A NEW CENTRAL SERIES DOBRÉ ZPRÁVY FROM THE TV ENVIRONMENT

7. 6. 2022 Prima TV has started filming its new central series, this time situating it in a TV broadcasting environment.

MESSAGE TO AGENCIES: EXCELLENT COMMUNICATION MAKES SENSE

3. 6. 2022 Most advertisers agree that an excellent communication activity can return up to 20 times more value for money than an average one.

STUDY EU: CTV VIEWERS EMBRACE AD-SUPPORTED PLATFORMS

3. 6. 2022 Connected television (CTV) viewers in six European countries – including France, Germany and the UK – use an average of 3.5 streaming platforms, with over a third utilizing ad-supported services.

CZECHS WANT BOTH TV AND STREAMING SERVICES

2. 6. 2022 Linear broadcasting is still the most desired platform, agreed experts at the seventeenth annual Digimedia conference. The growing popularity of time-shifted viewing and streaming services, which still have great potential in the local market, was also confirmed.

NEW SVOD DATA: NETFLIX, HBO MAX AND VOYO ARE USED THE MOST

1. 6. 2022 The number of SVOD users in the Czech Republic is growing. The top three services on the local market are Netflix, HBO Max and Voyo.

CTV VIEWERS PREFER ADS OVER PAYING MORE FOR CONTENT

1. 6. 2022 A new survey from DeepIntent and LG is reporting that nearly two thirds (64%) of connected TV viewers would prefer to view ads rather than pay more for content. A majority (57%) also said that CTV ads are more relevant than linear TV ads according to a DeepIntent, LG survey.

TV DRIVES SEARCH UPLIFT

1. 6. 2022 The latest Chart of the Month shows the strong relationship between TV exposures and search volume.

HBBTV SYMPOSIUM AND AWARDS 2022: CALL FOR SPEAKERS

1. 6. 2022 The 10th HbbTV Symposium and Awards on November 9-10, 2022 in Prague, Czech Republic, will provide a unique platform to present and discuss the latest developments in the connected TV industry. The HbbTV Association, which co-hosts the in-person event with the Czech Association of Commercial Television (AKTV), is inviting industry executives and experts to address the top-level audience as speakers in the conference programme.

THE NEW TV PRIMA DOCU-REALITY SHOW WILL FOCUS ON THE TRANSFORMATION OF CZECH COTTAGES AND CHALETS

27. 5. 2022 Prima Television together with Media One agency is preparing to broadcast a new reality show about housing called Cottages of Dreams.

MONITORING: ADVERTISING INVESTMENTS IN MEDIA ARE GROWING RAPIDLY THIS YEAR

19. 5. 2022 Monitored media advertising investments grew by almost a quarter year-on-year in April. Then for the first four months of 2022 they were up 15 percent, Nielsen Admosphere monitoring shows.

NOVA AND MARKÍZA OPEN CME CONTENT ACADEMY PROGRAMME

17. 5. 2022 TV Nova and TV Markíza are opening a two-year study programme to prepare candidates to work with the CME TV group.

ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES FIVE YEARS AND BRINGS A LOT OF NEWS

12. 5. 2022 This spring marks the fifth anniversary of the Association of Commercial Television whose founding members are the Nova, Prima and Óčko TV groups. During its existence, AKTV has been actively involved in the TV industry and legislative processes and has become a respected stakeholder. To support its marketing activities, it has launched a B2B brand and industry website ScreenVoice, and on the occasion of its 5th anniversary, its visual identity has been refreshed.

NOVA EXPANDS SOCIAL NETWORKS TO HBBTV, LAUNCHES SOCIAL TV

11. 5. 2022 Nova Group is launching Social TV, a hybrid broadcasting (HbbTV) app that extends its red button services.

NOVA WILL DEPLOY THE SHOW LEGO MASTERS TO PRIME-TIME FROM JUNE

9. 5. 2022 The TV format, which was directly co-created by the Lego brand, will be aired by Nova in primetime on Sundays in June.

GROWTH BROUGHT PRIMA TO THE TOP IN PRIME-TIME

5. 5. 2022 Czech TV's stations remained the strongest domestic TV group in April in the over-15 general audience. Prima improved the most year-on-year, mainly thanks to its thematic channels.

WILLINGNESS TO PAY EXTRA FOR A SOCIALLY RESPONSIBLE BRAND IS GROWING

4. 5. 2022 After declining during the pandemic, willingness to pay extra for a socially responsible brand is on the rise again.

BIOPARTY ZEMANKA CAMPAIGNS ON TV FOR THE FIRST TIME

4. 5. 2022 Founder Jan Zeman became the face of the first television campaign of the Zemanek Brickworks.

CTV BENEFITS FROM COOKIES’ DECLINE

3. 5. 2022 With no reliance on third-party cookies, buyers are turning to CTV as a privacy-safe way to spend ad dollars efficiently and effectively, a new IAB report says.