ADVERTISING’S ROLE IN THE VIEWERSHIP BATTLE.

31. 1. 2023 | 2 min read The world embraced streaming during the pandemic, but as life starts returning to normal, subscription growth rates are slowing.

MCDONALD’S HAD THE FUNNIEST ADS ON CZECH YOUTUBE LAST YEAR

30. 1. 2023 | 4 min read McDonald's dominated the top ten funniest ads on YouTube last year. Spots in the form of music videos are gaining in popularity. Forejt, Pokáč, David for Penny or Captain Demo for Lidl were the top performers.

MILLIONS OF VIEWERS WATCHED THE CZECH PRESIDENTIAL ELECTION RESULTS IN TV

29. 1. 2023 | 2 min read Millions of viewers searched for the results of the presidential election on domestic television stations. The most watched station on Saturday 28 January was ČT24, with an all-day share of 17.14% (15+). This is according to official data from ATO-Nielsen Admosphere.

PRIMA+ CAMPAIGN LAUNCHED, PRESENTED BY THE PLUSÁK FAMILY

25. 1. 2023 | 2 min read The Prima Group has launched the advertising campaign for its new streaming service Prima+.

PRIMA WILL LAUNCH ITS STREAMING SERVICE PRIMA+ ON FEBRUARY

24. 1. 2023 | 2 min read The Prima television group will enter the field of pay video on demand (SVOD). From 8th February it will launch the Prima+ service, which will also bring original production Prima+ Originals.

MORE SHOWS HEADING TO AIR FOR THE SPRING TV SEASON

23. 1. 2023 | 2 min read At the end of January and the beginning of February, Czech Television, TV Nova and TV Prima will include several new programmes for this spring season.

THE PRESIDENTIAL BROADCAST REACHED MILLIONS OF PEOPLE ON CZECH TELEVISION

15. 1. 2023 | 2 min read Television coverage of the results of the first round of the presidential election was sought by millions of people on Saturday. ČT24 was the most watched domestic television station on Saturday.

KIWI.COM INTEGRATES TV INTO COMMUNICATION FOR THE FIRST TIME

10. 1. 2023 | 2 min read Following the launch of its new brand identity in October last year, Kiwi.com is also increasing its marketing investment in line with its growth ambitions and adding TV advertising to its existing communication channels.

CZECH TELEVISIONS DELIVERED ALMOST THE SAME AMOUNT OF ADVERTISING GRPS LAST YEAR

9. 1. 2023 | 2 min read Last year, czech TV stations delivered a comparable volume of advertising GRPs as the year before.

NOVA REPORTS A SIGNIFICANT SHIFT IN DIGITALISATION THANKS TO THE SUCCESS OF THE VOYO PLATFORM

9. 1. 2023 | 3 min read The Voyo streaming platform from the CME Group portfolio has had an extremely successful year, exceeding 400,000 subscribers in the Czech Republic and Slovakia, according to media reports. On average, they spend almost 12 hours per week on Voyo. CME Group made Voyo a key priority last year, and thanks to a massive advertising campaign and investment in original content, the platform has started to attract new paying viewers in a big way. Voyo has not only an ever-expanding premium offering of films, series, documentaries from domestic and international production, but also, and most importantly, gradually emerging original formats from the Voyo Originals workshop.

TV ADS STILL DRIVE PURCHASES, US CONSUMERS SAY

9. 1. 2023 | 3 min read Advertising decision-makers may be pessimistic about TV ad budgets this year, but this channel still delivers, at least according to consumers. Based on US respondents from a MARCO global survey of 14,200 consumers, the report finds that ads on TV influence product or brand decisions more than other ad types.

NEW VOD SERVICE FOR CZECH REPUBLIC

6. 1. 2023 | 1 min read The Czech Republic’s FTV Prima has confirmed that it is preparing to launch a new VOD service.

PEOPLEMETER EXTENSION IN THE CZECH REPUBLIC

4. 1. 2023 | 2 min read The Association of Television Operators (ATO) and Nielsen have embarked on another five years of cross-platform electronic measurement of viewership and content consumption in the Czech Republic.

PETS WIN FOR BRANDS IN 2022’S MOST LIKEABLE TV ADS

4. 1. 2023 | 2 min read Among the many insights included in iSpot’s upcoming 2022 TV advertising report is a look at the most likeable ads of the year.

TV 2022: NOVA LEADS AMONG YOUNGER PEOPLE, PRIMA STRENGTHENED, ČT STRONGEST

3. 1. 2023 | 2 min read Czech Television stations remained the most watched stations in both daytime and evening broadcasts in the universal 15+ group in 2022. TV Nova was again first in the younger audience groups and Prima Group stations improved the most year-on-year.

CZECH MEDIA 2022: VOD BOOM, COST PRESSURE AND LEGISLATIVE FIGHT

30. 12. 2022 | 4 min read No sooner had the media market shaken off the covid downturn than the effects of economic development and rising costs began to show. Several print media outlets closed down, while VOD services developed as expected. 2022 brought that to the media as well.

NEW GUIDELINES FOR TV COMMERCIALS. WHAT CHANGES WILL THEY BRING?

28. 12. 2022 | 3 min read The current EU directive on audiovisual media services significantly modifies the legal limits for conventional advertising on commercial stations. Martin Procházka, Research Analysts, Knowlimits, outlines how the news will affect broadcasting and analysis.

CZECHS MAINLY ASSOCIATE COCA-COLA AND KOFOLA WITH CHRISTMAS

22. 12. 2022 | 1 min read Of the respondents who associate a particular brand with Christmas, about half of them mentioned Coca-Cola and Kofola.