VOYO WANTS ONE MILLION USERS, PLANS DOZENS OF NEW PROJECTS

22. 4. 2023 | 2 min read The viewership of the Nova Voyo streaming service is growing. It attracts viewers' attention mainly with new original series. At the end of February, the service already had half a million active and paying users in the Czech Republic and Slovakia. But the goal of the managers is higher, Voyo wants up to a million subscribers.

FARM ŽIVINA ENTERS THE TV WORLD

20. 4. 2023 | 2 min read Farm Živina has launched its first TV campaign, in which it has bet on sponsor messages.

DIDIER STOESSEL: VOYO DOES NOT CANNIBALIZE TV NOVA, VIEWERSHIP IS GROWING

20. 4. 2023 | 3 min read Total time spent with content on the Nova Group's channels, which includes SVOD service Voyo, is increasing, says Didier Stoessel.

AKTV A MEDIA PARTNER OF THE NEXTV AD EUROPE AND NEXTV SERIES EUROPE CONFERENCES

20. 4. 2023 | 3 min read The Nextv conference series moves to the heart of Europe in May. The conferences will be hosted by Dataxis from 10 to 12 May in Prague, and the Association of Commercial Television has become a media partner. Both events will feature experts from AKTV member companies as speakers, such as Daniel Grunt, CEO of TV Nova, and Josef Beneš, Director of VOD services at FTV Prima.

MOST PEOPLE ARE IN FAVOR OF RESTRICTING MEDIA THAT SPREAD MISINFORMATION

17. 4. 2023 | 3 min read The majority of Czech citizens are in favor of restricting media that deliberately spread misinformation, according to research by CEDMO Trends at Charles University.

DISCOUNTERS BOOST TV INVESTMENT AS THEY LOOK TO MAINTAIN MARKET SHARE MOMENTUM

16. 4. 2023 | 3 min read Data shared exclusively with Marketing Week shows Aldi and Lidl are increasing their TV advertising investment well ahead of their competitors, as the discounters continue to notch up market share gains.

UK: B2B SPEND ON TV ADVERTISING HAS DOUBLED SINCE 2018

13. 4. 2023 | 3 min read Much of the growth is being driven by the democratisation of software for SMEs, with web hosting firms Ionos By 1&1 and GoDaddy, as well as financial services brands Sage and Intuit, featuring in the top 10 B2B advertisers on TV last year.

NOVA AND PRIMA HAD THE HIGHEST SHARES OF GRP IN THE FIRST QUARTER

11. 4. 2023 | 2 min read Hosehold share of the TV advertising market by GRP received were unchanged in the first quarter of 2023.

EASTER TV NIGHTS WERE DOMINATED BY SOAP OPERAS. ALL BEATEN BY THE SPECIALISTS

11. 4. 2023 | 2 min read Kukačky 2, Zákony vlka, Odznak Vysočina and Specialisté. These are the titles of four series that dominated the holiday TV evenings. As far as the full-screen stations are concerned, the winner in this category is TV Nova. On the other hand, CT's newcomer Volha fell significantly in the ratings.

STUDY UK: THE EVOLUTION OF CHILDREN’S MEDIA HABITS

10. 4. 2023 | 2 min read How children use social media is changing, with less posting taking place and more platforms being used as search engines to answer questions, according to a new report from regulator Ofcom. Why it matters Now in its ninth year, Children’s Media Lives is a qualitative, longitudinal study following the same group of children aged 8 to 18. As well as giving an insight into the role of media in their daily lives, the project also provides rich details of how children’s media habits and attitudes change over time, particularly in the context of their emotional and cognitive development.

ARTIFICIAL INTELLIGENCE COMPOSES, DRAWS AND COPIES. AND LAWSUITS ARE COMING

7. 4. 2023 | 6 min read Consider two music industry approaches to artificial intelligence (AI). One is taken by Giles Martin, son of Sir George Martin, producer of the Beatles. Last year, he used AI to remix the Beetles' famous 1966 album Revolver. It learned from the original mono recording what all the band members' instruments sounded like (John Lennon's guitar, for example), and Martin was then able to separate them and reverse-engineer them into stereo.

AKTV CELEBRATES SIX YEARS, JAN VLČEK IS SUCCEEDED BY KLARA BRACHTLOVÁ ON THE BOARD OF DIRECTORS AND AS PRESIDENT

5. 4. 2023 | 4 min read The trade association bringing together the most prominent commercial broadcasters is celebrating six years of existence. Following the organizational changes of one of its members, TV Nova, Jan Vlček was replaced by Klára Brachtlová, Chief External Affairs of the media group CME, in the board of directors and as president. The change is effective as of 30 March 2023.

ČT MAINTAINED ITS SHARE ABOVE 30% IN MARCH, NOVA STRENGTHENED

4. 4. 2023 | 3 min read Czech Television continued to record a share above 30 percent in March this year. The deployment of the series Odznak Vysočina or the show Superlov helped to boost Nova's prime time channel.

THE POPULAR HELLSPY SERVER HAS FINALLY COME TO AN END

3. 4. 2023 | 3 min read The Hellspy Internet platform, which was one of the most popular czech data sharing servers, ceased its operation over the past weekend. It happened on the first day of April, just as planned. I&Q Group, as the operator of the service, will now refund people with subscriptions gradually.

PRIMA+ REACHES A DIFFERENT TARGET GROUP THAN TV, SAY SERVICE CREATORS

3. 4. 2023 | 7 min read Within a year and a quarter, Prima TV developed its own video library, prima+. Its editorial system will gradually be used by all TV web projects. Support for LG televisions and catalogue expansion are planned.

TV IS THE FUTURE OF VIDEO GAME ADAPTATIONS, NOT MOVIES

2. 4. 2023 | 3 min read Recent video game adaptations have proven that the future of the genre lies on TV, rather than the tried and tested big-screen adaptations.

SPRING HOLIDAYS IN THE PROGRAMME OFFER OF AKTV MEMBERS

31. 3. 2023 | 6 min read Easter in the Czech Republic is not just about Easter eggs or "pomlázka". These spring holidays are also a great opportunity to spend time together with the family, watching a favourite TV show or film too. What can you look forward to in easter TV programm? Easter on Nova for the whole family. During Easter TV Nova will offer premiere episodes of popular series and many fairy tales for children. The Easter holidays and traditions will also be the focus of Snídaně s Novou throughout the week, where viewers will learn how to knit traditional "pomlázka" or dye eggs. Voyo will offer a wide range of programmes for the whole family.

CZECH PAY-TV STILL LAGGING BEHIND SLOVAKIA

23. 3. 2023 | 2 min read There are a third fewer viewers with pay-TV in the Czech Republic than in neighbouring Slovakia.