REDUCED MARKETING SPENDING LEADS TO A DROP IN SALES

23. 3. 2023 | 3 min read According to AKA research, reduced communication budgets lead to a long-term decline in sales.

THE NUMBER OF PEOPLE WATCHING PAY VIDEO AND SMART TV IN THE CZECH REPUBLIC IS GROWING

22. 3. 2023 | 3 min read New data from the Czech Statistical Office (CSÚ) for 2022 confirms the rapid growth of pay-per-view videos and the proliferation of smart TVs in Czech households.

PRIMA GROUP JOINS THE ASSOCIATION OF ONLINE PUBLISHERS

20. 3. 2023 | 3 min read The Association of Online Publishers is expanding with four new members. In March, the Prima Group, Investigace.cz, ABC Media and Inregion.cz joined the industry organisation. The number of members of the association has thus risen to twenty-five.

PRIMA BOUGHT A MAJORITY IN THE REPRESENTATION OF IMPRESSION MEDIA

13. 3. 2023 | 3 min read The Prima Group is now the holder of an 80% stake in Impression Media, which is mainly active in the online advertising market. It is already the owner of Media Club.

THE INAUGURATION OF THE NEW CZECH PRESIDENT PETER PAVEL REACHED OVER THREE MILLION TV VIEWERS

10. 3. 2023 | 2 min read More than three million viewers over the age of 15 tuned in for at least three minutes on Thursday for the inauguration of the new president of the Czech Republic.

CZECHS LIKE ACTORS THE MOST OUT OF FAMOUS PERSONALITIES IN ADVERTISING

10. 3. 2023 | 3 min read In terms of famous personalities in advertising, the Czechs most appreciate long-term cooperation, natural and persuasive speech or appropriate industry.

HELLSPY IS DEFINITELY OUT. REFUND USERS

7. 3. 2023 | 3 min read Hellspy, an internet platform for data sharing on the internet, has decided to close its operations as of next month. This is in direct response to the amendment to the Copyright Act, which has been in force since the beginning of this year. The creators have informed users of the service in an email, saying that they will be refunding their subscription money.

VIEWERSHIP REMAINS SIMILAR TO THE PREVIOUS MONTH, ČT STRONGEST, NOVA AND PRIMA ARE STRENGTHENING

6. 3. 2023 | 2 min read Czech Television's stations remained the strongest TV group in terms of audience share in the universal audience group over 15 years old in February. Their share in full-day broadcasting was 31.3%. They also had the highest share in this audience group in prime time. This is shown by the official ATO-Nielsen Admosphere audience measurement data.

VOYO HAS HALF A MILLION CUSTOMERS IN THE CZECH REPUBLIC AND SLOVAKIA

22. 2. 2023 | 3 min read The pay-TV service Voyo has half a million subscribers in the Czech Republic and Slovakia, the Nova group has announced.

TV RATINGS RETURNED TO PRE-PANDEMIC LEVELS LAST YEAR

16. 2. 2023 | 4 min read Last year, Czech viewers spent every day 3 hours and 25 minutes in average in front of the TV screen. It was almost the same as before the covid-19 pandemic.

SUPER BOWL 2023 COMMERCIALS: HERE ARE THE WINNERS AND LOSERS

13. 2. 2023 | 4 min read The Kansas City Chiefs weren't the only winners at this year's Super Bowl, with several advertisers scoring top ratings for their commercials during Sunday night's game.

THE FORM OF PRIMA HBBTV CHANGED AFTER THE LAUNCH OF PRIMA+

10. 2. 2023 | 1 min read The Prima Group is changing the look and feel of the Prima+ service and the colour scheme of the red HbbTV button.

11TH HBBTV SYMPOSIUM AND AWARDS 2023 IN NAPLES

10. 2. 2023 | 1 min read The 11th HbbTV Symposium and Awards, which takes place on November 29-30, 2023 in Naples, Italy, will provide a unique platform to discuss all relevant topics in the HbbTV universe with high-level industry executives and experts.

PRIMA+ WILL BRING ABOUT FIVE MINUTES OF ADVERTISING PER HOUR IN THE HYBRID VERSION

8. 2. 2023 | 2 min read The new Prima+ video portal will replace the existing iPrima.cz portal in the Media Club advertising package. Advertising prices will remain the same.

MEDIA FIND THEIR WAY IN THE COOKIE-FREE ERA: CASHBACK AND FIRST-PARTY DATA

7. 2. 2023 | 3 min read Selling online advertising will soon have to do without third-party cookies. The media are therefore looking for ways to maintain or even improve the quality of ad space and make the most of it. This was discussed at the SAS meeting.

THE FIRST MONTH OF THIS YEAR WAS A GOOD ONE FOR NEWS STATIONS. BOTH CT24 AND CNN PRIMA NEWS INCREASED THEIR SHARES

6. 2. 2023 | 2 min read The first month of this year was a good one for news stations. Both CT24 and CNN Prima News increased their shares the most year-on-year of all domestic stations.

TV NOVA HAS BEEN BROADCASTING FOR 29 YEARS. HOW WILL IT CELEBRATE?

3. 2. 2023 | 2 min read TV Nova celebrates its 29th birthday. On Friday, 4 February 1994 at 7pm, the first commercial television in the Czech Republic started broadcasting live from the National Museum.

ON-DEMAND VIDEOS PAID FOR BY A QUARTER OF HOUSEHOLDS IN THE CZECH MARKET

2. 2. 2023 | 2 min read The number of households subscribing to some form of video-on-demand (SVOD) service continues to increase in the Czech Republic. Netflix still has the strongest position.