TV IN CZECH REPUBLIC IN MAY: ČT LEADS, NOVA, LIST AND ATMEDIA GREW

5. 6. 2023 | 2 min read Czech Television's stations continued to record a market share of over 30% this May and achieved the highest market share in the universal group over 15 years of age.

ESG INITIATIVE CME CARES WILL BE LED BY SOŇA SCHWARZOVÁ AND HANA DE GOEIJ

31. 5. 2023 | 2 min read ESG, an initiative of the media company CME, which operates TV Nova and the Voyo video platform in the Czech Republic, will be led by Soňa Schwarzová and Hana de Goeij starting June under the brand CME CARES.

PPF: CME TELEVISION GROUP INCREASED PROFITS LAST YEAR

31. 5. 2023 | 2 min read PPF Group's television business generated higher profits in 2022 than in the previous year, according to financial results.

IT WILL BE POSSIBLE TO SKIP THE AD ON PRIMA AFTER FOUR MINUTES

30. 5. 2023 | 2 min read Skipping of ads in the rewind view of internet operators offering Prima Group channels will be possible from June after four minutes.

NEXTV AD CONFERENCE: GROWTH OF THE TV MARKET DRIVEN BY ADVERTISING REVENUES FROM VOD SERVICES, DEVELOPMENT OF ADDRESSABLE ADVERTISING AND THE EMERGENCE OF FAST CHANNELS

22. 5. 2023 | 7 min read In mid-May, a series of international conferences Nextv Ad Europe and Nextv Series Europe were held in Prague, organized by Dataxis, with the Association of Commercial Televisions (AKTV) as a media partner. The first day of Nextv Ad Europe focused on the latest developments in TV advertising, innovations in ad formats and their distribution, as well as ways to integrate programmatic advertising strategies into the TV ecosystem in Europe.

HOW TO INCREASE REACH BY 15% FOR FREE!

19. 5. 2023 | 2 min read Most brands are missing a trick by failing to include audio descriptions of ads for visually impaired consumers, or closed captions for those with hearing difficulties – yet 15% of the population has some form of these two disabilities. Why it matters It’s the stated aim of Procter & Gamble’s chief brand officer to reach 100% of category buyers, so all P&G brands will simply have to be accessible to all consumers. There’s a straightforward business case, with disabled consumers around the world commanding an estimated $8 trillion in spending power. And that’s quite apart from the emotional connections brands can make with consumers who frequently feel left out and unnoticed. Takeaways

ŠKODA AUTO USED HBBTV TO MEASURE THE IMPACT OF TV ADVERTISING

15. 5. 2023 | 3 min read Škoda Auto has used HbbTV to measure the impact of TV advertising using a Brand lift solution.

HBBTV SYMPOSIUM AND AWARDS 2023 ON NOVEMBER 28-29 IN NAPLES

10. 5. 2023 | 4 min read The 11th HbbTV Symposium and Awards will take place on November 28-29, 2023 in Naples, Italy. This was announced today by the HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes.

NOSTALGIA MARKETING AND THE CORONATION

8. 5. 2023 | 3 min read Brands jumping on the King Charles III coronation bandwagon are often tapping into a sense of nostalgia around the institution of monarchy, but they should be aware that not everyone shares that feeling and they could alienate consumers as much as engage them. The power of nostalgia Research* from insights agency Hall & Partners finds that 81% of Brits and 83% of Americans say they enjoy things that remind them of the past. And 65% responded in the affirmative when asked if they were more likely to buy from brands that they remember from their childhood. Younger generations, aged 16 to 34 years, were even more likely to do this (74% in the UK and 70% in the US) – a huge commercial opportunity for brands.

MORE THAN HALF OF CZECHS SHARE THEIR STREAMING PASSWORDS

7. 5. 2023 | 3 min read More than half of Czechs share their passwords to streaming services with others. Domestic users also hear a lot about marketing services, Axocom research shows.

ČT, NOVA AND PRIMA GENERAL MANAGERS AT DIGIMEDIA 2023

5. 5. 2023 | 3 min read Digimedia conference, the key meeting of TV and radio broadcasting experts will take place for the 18th time this year on Wednesday 14th of June in Prague.

AKTV INVITES FOR THE CZECH SPEAKERS IN NEXTV CONFERENCE PROGRAMME

4. 5. 2023 | 2 min read The Association of Commercial Television invites for Czech speakers in the programme of Nextv Ad Europe and Nextv Series Europe conferences. The conferences will bring news from the advertising and media industry and will take place in Prague on 10th - 12th May 2023. You can look forward to topics from advertising, OTT and VOD. The Association of Commercial Television (AKTV) is the media partner of the event.

CNN PRIMA NEWS SHARE REACHES 2% THREE YEARS AFTER LAUNCH

3. 5. 2023 | 1 min read Three years after its launch, the CNN Prima News news channel has averaged a share of two per cent.

CZECH TV STRONGEST IN APRIL, NOVA IMPROVING SHARE

3. 5. 2023 | 2 min read The Czech Television stations remained the strongest in the general audience in April. However, the gap at the top has narrowed, with Nova improving the most among the top three groups in April.

THE NEW ERA OF SUPERIOR TV

2. 5. 2023 | 4 min read The world of television is certainly a dynamic place these days. Streamed viewing of shows, movies, sports and video games over the internet is exploding. Television devices themselves continue to get better and better, with bigger screens and higher definition. The best part: They are also cheaper and cheaper.

AKTV CONGRATULATES ON THE ANNIVERSARY OF THE LAUNCH OF TV BROADCASTING IN THE CZECH REPUBLIC

1. 5. 2023 | 2 min read The Association of Commercial Television, whose founding members are the Nova, Prima and Óčko television groups, joins the celebrations of the launch of television broadcasting in the Czech Republic. Television broadcasting in the Czech Republic was launched on 1st May 1953. To mark the occasion, AKTV is publishing a timeline with an overview of the most important milestones of television broadcasting.

NOVA HAS IMPROVED HBBTV RED BUTTON: QUIZ QUESTIONS GO DIRECTLY TO SHOWS

28. 4. 2023 | 2 min read Nova Group's HbbTV (Hybrid Broadcast Broadband TV) will receive a new, relatively ground-breaking feature arising from the very nature of the 'red button'. For many people, it will not only be interesting, but ultimately less intrusive.

CNN PRIMA NEWS WILL BROADCAST THE CORONATION FROM MONDAY, NOVA WILL DEVOTE THE WHOLE SATURDAY TO IT

27. 4. 2023 | 5 min read The coronation of the new British king Charles III. is approaching and the commercial TV stations in the Czech Republic are getting ready for it. CNN Prima News will offer special broadcasts from 1st May, sending a trio of reporters to London. Nova will also have its crew in the british capital, and is planning a special broadcast on Saturday 6th May right from the morning hours.