MILLIONS OF VIEWERS WATCHED THE CZECH PRESIDENTIAL ELECTION RESULTS IN TV

29. 1. 2023 Millions of viewers searched for the results of the presidential election on domestic television stations. The most watched station on Saturday 28 January was ČT24, with an all-day share of 17.14% (15+). This is according to official data from ATO-Nielsen Admosphere.

PRIMA+ CAMPAIGN LAUNCHED, PRESENTED BY THE PLUSÁK FAMILY

25. 1. 2023 The Prima Group has launched the advertising campaign for its new streaming service Prima+.

PRIMA WILL LAUNCH ITS STREAMING SERVICE PRIMA+ ON FEBRUARY

24. 1. 2023 The Prima television group will enter the field of pay video on demand (SVOD). From 8th February it will launch the Prima+ service, which will also bring original production Prima+ Originals.

MORE SHOWS HEADING TO AIR FOR THE SPRING TV SEASON

23. 1. 2023 At the end of January and the beginning of February, Czech Television, TV Nova and TV Prima will include several new programmes for this spring season.

THE PRESIDENTIAL BROADCAST REACHED MILLIONS OF PEOPLE ON CZECH TELEVISION

15. 1. 2023 Television coverage of the results of the first round of the presidential election was sought by millions of people on Saturday. ČT24 was the most watched domestic television station on Saturday.

KIWI.COM INTEGRATES TV INTO COMMUNICATION FOR THE FIRST TIME

10. 1. 2023 Following the launch of its new brand identity in October last year, Kiwi.com is also increasing its marketing investment in line with its growth ambitions and adding TV advertising to its existing communication channels.

CZECH TELEVISIONS DELIVERED ALMOST THE SAME AMOUNT OF ADVERTISING GRPS LAST YEAR

9. 1. 2023 Last year, czech TV stations delivered a comparable volume of advertising GRPs as the year before.

NOVA REPORTS A SIGNIFICANT SHIFT IN DIGITALISATION THANKS TO THE SUCCESS OF THE VOYO PLATFORM

9. 1. 2023 The Voyo streaming platform from the CME Group portfolio has had an extremely successful year, exceeding 400,000 subscribers in the Czech Republic and Slovakia, according to media reports. On average, they spend almost 12 hours per week on Voyo. CME Group made Voyo a key priority last year, and thanks to a massive advertising campaign and investment in original content, the platform has started to attract new paying viewers in a big way. Voyo has not only an ever-expanding premium offering of films, series, documentaries from domestic and international production, but also, and most importantly, gradually emerging original formats from the Voyo Originals workshop.

TV ADS STILL DRIVE PURCHASES, US CONSUMERS SAY

9. 1. 2023 Advertising decision-makers may be pessimistic about TV ad budgets this year, but this channel still delivers, at least according to consumers. Based on US respondents from a MARCO global survey of 14,200 consumers, the report finds that ads on TV influence product or brand decisions more than other ad types.

NEW VOD SERVICE FOR CZECH REPUBLIC

6. 1. 2023 The Czech Republic’s FTV Prima has confirmed that it is preparing to launch a new VOD service.

PEOPLEMETER EXTENSION IN THE CZECH REPUBLIC

4. 1. 2023 The Association of Television Operators (ATO) and Nielsen have embarked on another five years of cross-platform electronic measurement of viewership and content consumption in the Czech Republic.

PETS WIN FOR BRANDS IN 2022’S MOST LIKEABLE TV ADS

4. 1. 2023 Among the many insights included in iSpot’s upcoming 2022 TV advertising report is a look at the most likeable ads of the year.

TV 2022: NOVA LEADS AMONG YOUNGER PEOPLE, PRIMA STRENGTHENED, ČT STRONGEST

3. 1. 2023 Czech Television stations remained the most watched stations in both daytime and evening broadcasts in the universal 15+ group in 2022. TV Nova was again first in the younger audience groups and Prima Group stations improved the most year-on-year.

CZECH MEDIA 2022: VOD BOOM, COST PRESSURE AND LEGISLATIVE FIGHT

30. 12. 2022 No sooner had the media market shaken off the covid downturn than the effects of economic development and rising costs began to show. Several print media outlets closed down, while VOD services developed as expected. 2022 brought that to the media as well.

NEW GUIDELINES FOR TV COMMERCIALS. WHAT CHANGES WILL THEY BRING?

28. 12. 2022 The current EU directive on audiovisual media services significantly modifies the legal limits for conventional advertising on commercial stations. Martin Procházka, Research Analysts, Knowlimits, outlines how the news will affect broadcasting and analysis.

CZECHS MAINLY ASSOCIATE COCA-COLA AND KOFOLA WITH CHRISTMAS

22. 12. 2022 Of the respondents who associate a particular brand with Christmas, about half of them mentioned Coca-Cola and Kofola.

TV SETS UP CHRISTMAS SCHEDULE, REGULAR SHOWS END

19. 12. 2022 Since the December 19th, the largest domestic TV stations will start Christmas broadcasts. most of the regular programmes are going on Christmas break.

TV RATINGS ON CHRISTMAS EVE? WELL ABOVE THE YEARLY AVERAGE

15. 12. 2022 On 24 December, Czechs spend over 6 hours watching TV and Christmas Eve is one of the highest TV viewing days of the year.