VAB RELEASES CASE STUDIES IN STREAMING VIDEO AD CAMPAIGNS

19. 10. 2021 A new VAB report features case studies from Hulu, NBCUniversal, ViacomCBS, AMC Networks, Spectrum Reach, iSpot and TVSquared showing how streaming drove successful campaigns

TV GRPS ARE FOR THREE QUARTERS HIGHER THAN LAST YEAR

19. 10. 2021 The delivered volume of TV ad GRPs for the first three quarters of this year remains above the level of last year’s comparable period.

THE SHARE OF SMART TVS IN THE CZECH REPUBLIC TRIPLED IN FOUR YEARS

17. 10. 2021 The share of smart TVs connected to the internet has tripled over the last four years. At present, they are used by more than a third of Czech households, shows Philips statistics.

GRUNT: VOYO INCREASES THE NUMBER OF SUBSCRIBERS AS PLANNED

12. 10. 2021 The number of subscribers to the pay video service Voyo is increasing as planned according to Nova’s Head of Digital Daniel Grunt.

PRIMA SHOW WILL START ON 25 OCTOBER, TARGETING ON YOUNGER WOMEN

5. 10. 2021 The Prima TV group will launch another new thematic channel. It introduced Prima Show at a press conference on Wednesday.

NOVA AND PRIMA INCREASED THEIR SHARES IN SEPTEMBER, ČT AT THE TOP IN 15+

4. 10. 2021 In September, Česká televize was once again the most watched TV group in the 15+ category. The Nova and Prima groups rose year on year, closing on ČT.

RESEARCH REVEALS THE DIFFERENCE BETWEEN EFFICIENT AND EFFECTIVE ROI

1. 10. 2021 The latest edition of The Payback Series examines the ability of media to optimise campaign return on investment (ROI).

VIEWERS SAY STREAMING IS A BETTER VALUE THAN CABLE

1. 10. 2021 New research from Criteo found that 69% of consumers felt that streaming was a better value for their money than cable TV; 64% said the content was more entertaining

AMAZING PLACES HAS ITS FIRST VIDEO CAMPAIGN, DIRECTED BY ARICHTEV

30. 9. 2021 The spot is intended primarily for the online environment, but will also appear in Czech cinemas.

THE ASSOCIATION OF EUROPEAN COMMERCIAL TELEVISION (ACT) IS CHANGING ITS NAME.

24. 9. 2021 Grégoire Polad, CEO of ACT, has announced the new official name of the association: the Association of Commercial Television and Video on Demand Services in Europe.

HOW DIRECT-TO-CONSUMER BRANDS ARE SHAPING TV’S FUTURE

23. 9. 2021 Today’s television ad industry owes a lot to digital natives, particularly direct-to-consumer (D-to-C) brands. This growing group of upstarts and disruptors has not only changed the way we as consumers buy everything, but it has also revolutionized the use of converged TV (linear, CTV/OTT, and addressable) for both data-driven performance and strategic reach.

PRIMA INNOVATED ITS APPLICATION IN HBBTV AND INTRODUCED A NEW FORMAT

22. 9. 2021 The iPrima application available in Prima’s HbbTV has a new design. The group has also launched a new advertising format in HbbTV.

IPTV VIEWERSHIP IS GROWING IN THE CZECH REPUBLIC. IT IS SECOND BEHIND TERRESTRIAL TV

22. 9. 2021 Five times more households receive a TV signal through the internet now than five years ago. This is one of the findings disclosed at the Digimedia conference on Wednesday.

GRUNT: ORDINACE IS THE MOST WATCHED PROGRAMME ON VOYO

22. 9. 2021 Ordinace v růžové zahradě is the blockbuster series offered by the paid video platform Voyo. However, it is not known how many viewers it has attracted.

THE CZECHS PAY AN AVERAGE OF CZK 354 PER MONTH FOR TV

22. 9. 2021 The findings of the Atmdedia Index project indicate that the number of people paying for the receipt of TV broadcasting is growing in the Czech Republic. On average, they pay CZK 354 per month to service providers. They predominantly appreciate the option to watch multiple stations. On the contrary, nearly half of viewers do not want to spend on TV broadcasting. The main reason is the sufficient offering of stations available in the digital terrestrial broadcasting.

NOVA DEVELOPS ITS HBBTV, INTRODUCING A BREAKING NEWS BAR

21. 9. 2021 TV Nova launched a new breaking news functionality thanks to which viewers watching linear TV can click through to more information.

NOVA 2 BROADCASTING AS NOVA FUN SINCE MONDAY, NOVA ACTION GETTING CHANGED AS WELL

20. 9. 2021 The TV Nova group rebranded its Nova 2 channel to Nova Fun on Monday, 20 September. It also adjusted the logo and programme schedule of the Nova Action channel.

RISING INFLATION WILL INCREASE THE COST OF MEDIA SERVICES

17. 9. 2021 At present, inflation in the Czech Republic reaches the highest values in more than a decade. Its growth will be reflected in the prices of media services.