GOLDBACH: 70% OF 16 TO 49-YEAR-OLDS IN DACH USE CONNECTED TV

4. 4. 2022 | 3 min read Connected TV has become an integral part of the living room in Germany, Austria and Switzerland (DACH).

DUŠAN ŠVALEK IS CHIEF OPERATING OFFICER OF CME, MOTHER OF TV NOVA

4. 4. 2022 | 2 min read He is responsible for CME's transformation strategy with a focus on building a business-to-consumer model.

STUDY: CONSUMERS GROW LESS CLEAR OF STREAMING BRANDS’ OFFERINGS AS RANKS GROW

31. 3. 2022 | 4 min read Hub’s annual Evolution of Video Branding study found large gaps between TV service name recognition and true understanding of each service’s value proposition, the firm said.

TV PRIMA LAUNCHED MAX REACH AD FORMAT IN HBBTV

30. 3. 2022 | 2 min read An advertising format that maximises reach by combining TV spot advertising and HbbTV has been launched by Prima TV.

THE GROWTH OF TV ADVERTISING DEMAND IN CR CONTINUES

28. 3. 2022 | 3 min read The TV advertising market in the Czech Republic continues to grow in the first months of this year and the increased demand for TV advertising space persists.

THE NOVA GROUP HAS LAUNCHED TN LIVE AND NOVA LADY STATION IN THE HBBTV ENVIRONMENT

25. 3. 2022 | 2 min read Nova Group has come up with the launch of TN Live under the red button (in the HbbTV environment) in connection with the war in Ukraine. Viewers will now also find Nova Lady there. This station is on the Nova Group's offer from autumn 2021.

CONSUMERS EXPECT BRANDS TO RESPOND TO THE UKRAINE CONFLICT

24. 3. 2022 | 2 min read A majority of consumers around the world believe that brands should take some form of action in response to the ongoing conflict in Ukraine. What can they do? According to research by GWI among 20,428 internet users aged 16-64 in 21 markets, 84% want brands to take action. While 32% accept that it may depend on the circumstances involved, there’s a hard core of 24% who think brands should always take action and make their views known.

ADVERTISING INVESTMENT IN MEDIA TO INCREASE BY 8% IN 2021

24. 3. 2022 | 3 min read The advertising market has recovered from the effects of the covid-19 pandemic and will see an 8% growth in above-the-line media investment in 2021 compared to 2020, according to AdIntel monitoring.

INTERNET VIEWING OF PAID VIDEOS IN THE CZECH REPUBLIC HAS TRIPLED IN TWO YEARS

23. 3. 2022 | 2 min read The Czech Statistical Office report declares, that the video viewing on internet is increasing in the Czech Republic. About 1.4 million people over the age of 16 watch videos on paid sites.

PRIMA PLANS TO AIR LICENSING SHOW MY MAN CAN DO IT

22. 3. 2022 | 2 min read Prima Television is preparing a new licensed entertainment-competition format, which will be broadcasted in the Czech Republic under the title My Man Can Do It.

IAB: DIGITAL VIDEO ADVERTISING INCREASES THE REACH OF LINEAR TV CAMPAIGNS

22. 3. 2022 | 3 min read The European digital video advertising market is currently growing rapidly and the volume of advertising investment for linear TV and non-linear TV is converging in Europe, an IAB and PubMatic report has found.

THE TV SET IS THE COMPETITIVE ARENA FOR HIGH QUALITY AV CONTENT

21. 3. 2022 | 1 min read TV set viewing continues to dominate the majority of people’s video consumption.

ADVERTISING INVESTMENT IN MEDIA GROWS IN DOUBLE DIGITS THIS YEAR

17. 3. 2022 | 1 min read According to data from Nielsen Admosphere monitoring, the first two months of this year are significantly better than January and February 2021 in terms of total advertising investment in media.

NOVA EXTENDS TV NEWS FOOTAGE, INCLUDES UKRAINIAN BROADCASTS

9. 3. 2022 | 3 min read TV Nova is expanding the space for news coverage from Ukraine. It has also extended the footage of several of its programmes and included Ukrainian TV broadcasts on the web.

OPINION: IS DIGITAL MEDIA KILLING TV ADVERTISING?

8. 3. 2022 | 3 min read When we think about digital media, we are mainly considering social media platforms, websites and streaming services. TV advertising tends to feel very different, perhaps because it has been around for so long. But don’t mistake it for an outdated service. Adverts on the television hold more potential than you may realize, and are certainly not being killed by digital media. You need to start thinking about how you can use TV advertising to bring out the best from your brand. It’s a great way to draw in more customers. TV advertising: Is it dead? TV has been around for a very long time. Many people may see it as an old medium for advertising during commercial segments. But honestly, it is not something to just be ignored. Using TV advertising is the perfect way to establish your brand’s image, especially if you are a start-up company. To display an advert on a TV channel like Sky, ITV or Channel 4 requires your company and advertisement to be screened extensively. TV is known as a trusted medium, therefore it’s more likely that people will believe what your brand has to offer. Digital media may not be judged as positively as television commercials are, because the online world is full of spam and scams. That’s why it’s impossible that digital media will be able to “kill” TV advertising. Technology & TV Nowadays, TV is a lot more than just clicking a button and seeing what is available to watch. You may think that only the internet is the place where advertisers can freely place their adverts on any type of streaming system. But honestly, that is what makes them a problem. Spammy adverts can lead to people clicking off them immediately. However, for TV, addressable advertising from companies like Finecast can ensure that advertisements are personalized towards the viewer. That means that it’s more likely that a viewer will purchase something that they like the look of. Marketing experts can use data that is provided by the client to tailor these advertisements towards an audience. Creative brands In the online world, advertisements just tend to up pop up randomly before programmes. Although some may not be skippable, audience members tend to want to ignore them rather than focus on them. TV advertisements tend to be a little more creative than ones found online. Many advertisers like to use advertisements that suit the programme they are combined with. For instance, if the programme is a police-related drama, the creative team may try and make the advert have an investigation theme. This will make it more memorable and likely that customers will buy the product. So, be creative with your advertisements to make them stand out. Combining digital media and TV advertising Honestly, if we were to give you any advice, it would be to use both online and TV advertisements for your products. Both have their flaws, but with both mediums you will be able to put your brand in view of a loyal audience.

SCREENFORCE GERMANY’S MARTIN KRAPF BECOMES PRESIDENT OF THE GLOBAL TV GROUP

1. 3. 2022 | 2 min read Martin Krapf, Non-Executive Board member of Screenforce Germany, has been appointed as the new President of the Global TV Group, the grouping of TV broadcasters and sales houses’ trade bodies in Europe, the USA, Canada, Australia and Latin America.

OPERATORS AND TV NOVA WANT TO TACKLE “AD SKIPPING” TOGETHER

23. 2. 2022 | 5 min read IPTV operators consider it necessary that the change in the offer relating to skipping ads in the backview is discussed in the light of customer needs and that the discussion takes place across the market. TV Nova agrees with this.

GLOBAL SVOD SUBSCRIPTIONS TO REACH 1.75 BILLION IN 2027

22. 2. 2022 | 2 min read Global SVoD subscriptions will reach 1.75 billion by 2027, Digital TV Research has found. Netflix, Disney Plus and Amazon Prime Video will account for half of total.