PRIMA OBTAINED LICENCES FOR ITS NEW REALITY SHOW CHANNEL PRIMA SHOW

16. 9. 2021 The Council for Radio and Television Broadcasting (RRTV) granted licences to FTV Prima for a new programme Prima Show.

NOVA: HBBTV CAMPAIGN BROUGHT TO SAZKA AN EXTRA MILLION VIEWERS

8. 9. 2021 A new HbbTV campaign targeting Max Reach has brought Sazka almost a million more viewers within 48 hours, the Nova TV group has announced.

TV NOVA SHOWED ITS REDESIGNED NEWS STUDIO

2. 9. 2021 TV Nova showed its redesigned news studio. Logos of news programmes and their graphics are changing.

COMCAST AND VIACOMCBS TO LAUNCH SKYSHOWTIME IN THE CZECH REPUBLIC

19. 8. 2021 They join forces to achieve a better position in the competition with their rivals, Netflix and Disney+.

NOVA OBTAINED A LICENCE FOR ITS NOVA LADY FEMALE-FOCUSED CHANNEL FROM RRTV

12. 8. 2021 The Council for Radio and Television Broadcasting (RRTV) granted TV Nova a licence for its Nova Lady programme for terrestrial and internet broadcasting.

CZECHS SPEND MOST OF THEIR TIME WATCHING SERIES AND FILMS ON TV

11. 8. 2021 On average, people in the Czech Republic spent 3 hours and 55 minutes daily with their TV in the first half. Their interest in the news and sports programmes was growing, according to Atmedia.

BIDS TO ATO’S TENDER SENT BY NIELSEN ADMOSPHERE AND KANTAR

9. 8. 2021 The Association of Television Organisations (ATO) is planning to move TV and video viewing measurement to a higher level. New developments in 2023-2027 should include cross-media measurement. Two research agencies sent their bids to the tender.

THE VOYO VIDEO PORTAL TO BE ACCESSIBLE THROUGH THE RED BUTTON WITH THE FIRST 4K CONTENT LIKELY TO BE OFFERED NEXT YEAR

6. 8. 2021 The Nova media group will make its Voyo video portal accessible through the HbbTV platform, i.e. through hybrid broadcasting. The upcoming innovation is in the final phase of testing and it has already been available in its beta version via Nova Gold.

DISRUPTIVE PANDEMIC TV TRENDS CONTINUE

5. 8. 2021 More consumers are viewing films at home rather than going to the theater, according to new research from the Hub

NOVA TO LAUNCH A NEW CHANNEL NOVA LADY AND RENAME NOVA 2 TO NOVA FUN

5. 8. 2021 Nova Group’s portfolio of thematic stations will expand to include a new channel for women Nova Lady. At the same time, Nova 2 and Nova Action are subject to changes.

GROWTH OF ADDRESSABLE TV DURING THE PANDEMIC

5. 8. 2021 TV viewing across Europe has hit new heights during the lockdowns of the past 16 months as families crowd around their TV sets for must-watch shows. The renaissance of the living room during the pandemic has boosted broadcast and subscription services and alerted brands to new ways of approaching television advertising.

NOVA IN AUTUMN: TV SERIES, LOVE ISLAND, MASTERCHEF AND POP IDOL

4. 8. 2021 Nova prepared new shows for its autumn broadcasting. It relies on its original production and reality shows.

PRIMA IN AUTUMN: THREE BRAND-NEW TV SERIES AND GOT TALENT

3. 8. 2021 TV Prima will show three brand-new TV series, new episodes of its ongoing series and reality shows in the autumn. Its programme was presented at a press conference on Tuesday.

NOVA AND MARKÍZA WILL LAUNCH A NEW SERIES OF POP IDOL IN SEPTEMBER

28. 7. 2021 A new series of the musical talent show Pop Idol is to be watched on the screens of Nova and Markíza TV Groups starting from September.

PRIMA LAUNCHED ITS NEW PRIMA PAUZA VIDEO WEBSITE

22. 7. 2021 Prima launched its new Prima Pauza video website, offering shows edited to short-form videos. It is available on iPrima and Stream.cz.

PRIMA PAUZA: PRIMA EXTENDS ITS VOD OFFERING TO INCLUDE A NEW PLATFORM

22. 7. 2021 Prima has a new platform called Prima Pauza intended for viewing the most interesting video content in a short time. The product focuses on young and busy users who want to have fun and learn important information but do not have enough time to watch the whole shows. It also targets its viewers who are interested in bonus content relating to upcoming programmes. Within Prima Pauza, Prima initiated exclusive cooperation with Seznam.cz. “Prima Pauza targets young audiences that are used to entertainment and short videos thanks to social networks. We have decided to create a new tailor-made platform for them based on short and concise content to be watched in any short break. In addition to entertainment and popular series, we create our own content and bonus videos relating to new Prima’s programmes for Prima Pauza,” says Filip Vážanský, Non-Linear Content Manager of Prima, who is in charge of the new platform.

AD INVESTMENTS IN THE MEDIA WERE GROWING IN THE FIRST HALF OF 2021

21. 7. 2021 According to monitoring, the first half of 2021 brought more money from ad sales to the Czech media than the first half of last year.

MEDIA CLUB AND NOVA CONFIRMED THEIR POSITIONS IN THEIR TARGET GROUPS

12. 7. 2021 In terms of audience share, both of the leading networks have kept their positions in their key audience groups in the first half of the year.