INTERNET VIDEO VIEWING “SKYROCKETING” IN THE CZECH REPUBLIC

22. 2. 2022 | 2 min read Internet video viewing “skyrocketing” in the czech republic according to the national transmission company CRa.

TOP MEDIA: NOVA STILL HAS THE HIGHEST REVENUE, SEZNAM.CZ THE HIGHEST PROFIT

21. 2. 2022 | 2 min read TV Nova tops the ranking of media companies operating in the Czech Republic in terms of revenue, Seznam in terms of profit.

PRIMA IS PREPARING A REALITY SHOW TALENT AGAIN THIS YEAR, IT HAS OPENED CASTING

18. 2. 2022 | 1 min read TV Prima and Slovakia's TV Joj have started preparations for the next series of the show Czechia Slovakia's Got Talent.

ABOUT A TENTH OF CZECHS WATCH TV SERIES PREVIEWS ON THE WEB

15. 2. 2022 | 3 min read The option to watch TV series previews on online platforms has been used by 9 % of the Czech internet population over 15 years old, according to research by Nielsen Admosphere.

THE 10TH HBBTV SYMPOSIUM AND AWARDS WILL TAKE PLACE IN PRAGUE

11. 2. 2022 | 1 min read The 10th HbbTV Symposium and Awards will take place in Prague, Czech Republic, on November 9 and 10, 2022. This was announced today by the HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes.

SURVEY: THREE QUARTERS OF AMERICAN CONSUMERS PLAN TO WATCH THE SUPER BOWL

8. 2. 2022 | 2 min read But most will be watching at home and only 10% are hosting a Super Bowl Party, according to NCSolutions

LIDL, KAUFLAND AND ALBERT INVESTED THE MOST IN ADVERTISING IN 2021

2. 2. 2022 | 2 min read Food chains led by Lidl, Kaufland and Albert were the biggest advertisers last year, according to Nielsen Admosphere monitoring.

GRUNT: VOYO EXCEEDED THOUSANDS OF 350 SUBSCRIBERS

30. 1. 2022 | 2 min read The number of Voyo video subscribers was to exceed 350,000. Another milestone is reaching 500,000 subscribers.

NOVA SPORT WILL OPERATE A NEW SPORT STUDIO SINCE THE MIDDLE OF THE YEAR

28. 1. 2022 | 1 min read Nova Group is building a new multifunctional sports studio, that will be used for broadcasting Nova Sport stations. It will be presented for the first time in the middle of 2022.

IN THE SPRING, NOVA WILL INCLUDE THREE NEW PREMIERE SERIES AND THE REALITY SHOW

28. 1. 2022 | 3 min read TV group Nova will include three more premiere series in the spring broadcast, as well as new episodes of the reality show Your Face Has a Known Voice.

NEW INITIATIVE AIMS TO SUPPORT DEVELOPMENT OF ADDRESSABLE MEDIA IN EUROPEAN MARKETS

25. 1. 2022 | 5 min read The 2020s are set to be the decade of addressable media as consumption continues to shift toward connected platforms, opening up new possibilities for audience targeting, measurement, attribution and optimization – not just in digital, but in TV, audio, out-of-home (OOH), games and newer media formats and platforms.

NUMBER OF VIEWS AND TIME SPENT WATCHING ONLINE VIDEO INCREASED LAST YEAR

24. 1. 2022 | 3 min read The number of video views on the Czech Internet and the time spent watching online video increased last year. The strongest providers according to these indicators are Seznam and FTV Prima.

SHORT ESSAY: LINEAR TV IS DEAD, LONG LIVE LINEAR TV

22. 1. 2022 | 2 min read The position of streaming services is seemingly strong, but linear TV still reigns supreme, suggests Erika Luzsicza in her short essay.

PRIMA COOL DEPLOYED A NEW SERIES OF THE SIMPSONS ON 25 JANUARY

20. 1. 2022 | 1 min read The premiere of the thirty-third season of The Simpsons launched on Prima Cool on Tuesday 25 January at 8.15pm.

TELEVISION DELIVERED MORE ADVERTISING GRPS IN 2021

20. 1. 2022 | 2 min read TV stations delivered 3% more ad GRPs in the TV market last year than in 2020.

ADVERTISERS LOOK TO SPEND MORE ON ALL FORMS OF VIDEO, SURVEY FINDS

17. 1. 2022 | 2 min read Advertiser Perceptions said 24% plan to spend more on linear TV

WHAT MAKES TODAY’S TV THE MEDIUM OF THE FUTURE, AND WHAT DOES TOMORROW’S TV HAVE IN STORE FOR BRANDS?

13. 1. 2022 | 2 min read TV has evolved, innovated and proven its resilience. But what makes today’s TV the medium of the future, and what does tomorrow’s TV have in store for brands?

PRIMA INCREASED SALES THE YEAR BEFORE LAST. PROFIT EXCEEDED CZK 0.5 BILLION

12. 1. 2022 | 2 min read The Prima TV group reported better year-on-year financial performance in the “Covid” year 2020. It increased both its turnover and profit.