BIOPARTY ZEMANKA CAMPAIGNS ON TV FOR THE FIRST TIME

4. 5. 2022 | 1 min read Founder Jan Zeman became the face of the first television campaign of the Zemanek Brickworks.

CTV BENEFITS FROM COOKIES’ DECLINE

3. 5. 2022 | 2 min read With no reliance on third-party cookies, buyers are turning to CTV as a privacy-safe way to spend ad dollars efficiently and effectively, a new IAB report says.

MEDIA FREEDOM DAY & MEDIA FREEDOM ACT: WHAT FREEDOM LOOKS LIKE TO EUROPE’S MEDIA

3. 5. 2022 | 8 min read Today, broadcasters and streaming services around Europe celebrate Media Freedom Day[1]. As the European Commission drafts the European Media Freedom Act (EMFA), ACT, ABBRO, ACCeS, AKTV, ARCA, CRTV, UTECA and VÖP recall common principles to safeguard media pluralism, independence and sustainability. Any new regulations impacting audio-visual media should be assessed in light of general principles, such as media sustainability, to avoid regulatory conflicts and lack of coherence that negatively impact the media landscape. The EMFA should be an opportunity to develop a more holistic approach to media pluralism.

CNN PRIMA NEWS SHARE EXCEEDS 1.5% AFTER TWO YEARS

3. 5. 2022 | 3 min read after two years of broadcasting, the average rating of CNN Prima News is 1.58% in the 15-69 audience group.

TV NOVA RECEIVES OFFICIAL SUSTAINABLE PRODUCTION CERTIFICATIONS

2. 5. 2022 | 4 min read Two projects of TV Nova have received official sustainable production certifications from the British Albert platform. The first one is a new series Mimořádné intelektové nadání (m.i.n.) directed by Marek Najbrt and Tomáš Pavlíček. the latter awarded project is the original sketch show První dobrá conducted by Vincent Navrátil. TV Nova has become the first TV company in Central and Eastern Europe certified for sustainable production. “The health of our planet and the climate change is one of the biggest stories of our time. As a broadcaster we can make the greatest impact in this respect through our content and inspiration provided to our viewers. However, we consider it no less important to clean up our act and minimise our carbon footprint,” says Hana de Goeij, head of sustainable production and content of TV Nova. Sustainable film making aims at reducing the carbon footprint and offsetting the remaining emissions, i.e. providing financial support to projects that deliberately reduce the amount of carbon dioxide in the atmosphere.

MEDIA CLUB HAS A NEW CORPORATE IDENTITY: THE MODERN LOGO DESIGN REFLECTS THE MULTIMEDIA ATTRIBUTES OF THE PRIMA GROUP

27. 4. 2022 | 2 min read Media Club has a new corporate identity. Modern logo design reflects the multimedia attributes of the Prima Group.

PRIMA LAUNCHES #DON’TSWITCH CAMPAIGN TO LIMIT AD REWINDS

27. 4. 2022 | 3 min read Prima has revealed the shape of the campaign it will launch on TV from Sunday 2 May to limit rewind advertising.

NOVA PREPARING A DAILY SOAP ABOUT YOUNG PEOPLE FOR VOYO

26. 4. 2022 | 2 min read Nova TV is filming a daily soap opera for its Voyo video portal about a group of young people living in a large apartment in Prague. It is based on the German format Berlin – Tag & Nacht that has been produced by RTL since 2011. "The daily series will provide a realistic view of a group of young people living in a large apartment in the centre of Prague. The occupants deal with their everyday joys, worries, loves and disappointments just like most other people. All sorts of relationships develop between them - friendship, love, but also intrigues or even hatred. The project is exceptional in terms of production because all roles in the series are cast exclusively with non-actors who have zero experience in front of the camera," TV Nova announced.

HBBTV SYMPOSIUM AND AWARDS 2022 CALLS FOR SPONSORS

26. 4. 2022 | 4 min read The 10th HbbTV Symposium and Awards on November 9-10, 2022 in Prague, Czech Republic, will provide a unique platform to target top-level executives of the global connected TV industry with commercial and promotional activities. The HbbTV Association, which co-hosts the in-person event with the Czech Association of Commercial Television (AKTV), has compiled several attractive sponsorship packages.

HOW TODAY’S TV DRIVES BRANDS?

26. 4. 2022 | 1 min read Do you know how today's TV drives brands?

CZECH TV GRP VOLUME ALMOST UNCHANGED

25. 4. 2022 | 1 min read For the first quarter of this year, the volume of TV advertising GRPs was almost unchanged compared to the same period last year.

CZECH POPULATION ONLINE 2022: ONE FIFTH OF CZECHS PAY FOR WATCHING TV AND MOVIES

25. 4. 2022 | 2 min read The professional Association for Internet Development releases updated data on the behaviour of the Czech internet population Czechs Online 2022.

ADVERTISING INVESTMENTS IN MEDIA GREW IN THE FIRST QUARTER

21. 4. 2022 | 1 min read Most media types posted double-digit increases in the first quarter, according to Nielsen Admosphere monitoring.

TV IS THE MOST POPULAR DEVICE FOR VIDEO-ON-DEMAND CONTENT

18. 4. 2022 | 2 min read An overview of video-on-demand content consumption by device.

UNIFORM MEASUREMENT FOR TV AND ONLINE VIDEO ADCROSS TO EXPAND

13. 4. 2022 | 4 min read Media Club and Nielsen Admosphere are working on the further development of cross-platform TV and video advertising measurement AdCross.

TRENDS: LINEAR TV WILL DECLINE, VIDEO ON DEMAND WILL GROW

13. 4. 2022 | 2 min read Although linear TV has still been a powerful source of video content viewing, online video on demand viewing is expected to grow further in the coming years.

AKA: COMMUNICATION INVESTMENTS TO SEE A DOUBLE DIGIT GROWTH THIS YEAR

7. 4. 2022 | 4 min read The Association of Communication Agencies (AKA) expects marketing communication investments to grow by 12% this year. The investment dynamics is going to accelerate compared to previous years.

WOLT TO LAUNCH ITS FIRST TV CAMPAIGN

5. 4. 2022 | 2 min read Wolt, the courier service delivering food, launches a campaign “The Joy of Food Delivered” (“Radost z jídla doručena”).