STREAMING WARS ARE MOVING TOWARDS BUNDLING

21. 5. 2024 | 2 min read Streaming services are increasingly taking a bundling approach across different operators. In the United States, the streaming market is approaching saturation, notes Erika Luzsicza.

VODAFONE TV ADDS PRIMA+ VIDEO LIBRARY TO PACKAGES

21. 5. 2024 | 2 min read Vodafone is adding the streaming service prima+ to its offer.

NOVA AND PRIMA LAUNCH PRE-ELECTION BROADCASTS, OFFER DEBATES AND INTERVIEWS WITH LEADERS

17. 5. 2024 | 3 min read Nova TV and Prima TV have gone into election mode. Nova starts on Friday afternoon on TN Live with the first debate with candidates for the European Parliament. Prima has already launched a series of profile interviews with leaders of political parties, movements and coalitions in the 360° programme.

ADC AWARDS: AGENCY OF THE EVENING IS DDB, GRAND PRIX FOR FOFRTASKA

16. 5. 2024 | 5 min read The title of Agency of the Evening at the ADC Czech Creative Awards went to DDB. The client of the year was Všeobecná zdravotní pojišťovna.

PRIMA COOL SK WILL START BROADCASTING IN SLOVAKIA ON 27 MAY

15. 5. 2024 | 3 min read The first thematic channel of the Prima Group localized for the Slovak market is the Prima Cool station. It will start broadcasting on 27 May.

AKTV, PRIMA AND NOVA REACH AGREEMENT WITH FASTSHARE.CLOUD

15. 5. 2024 | 2 min read The commercial TV broadcasters associated with the Association of Commercial Television (AKTV) have managed to reach another agreement aimed at greater protection of their content in the online environment.

THE ICE HOCKEY WORLD CHAMPIONSHIP WILL BE ACCOMPANIED BY HOCKEY PLAYLISTS!

10. 5. 2024 | 1 min read The IIHF Ice Hockey World Championship is approaching and ÓČKO has prepared a special activity for the occasion. The World Championship will be accompanied by HOCKEY PLAYLISTS on Óčko!

PPL JOIN THE “HOCKEY FEVER” WITH TV CAMPAIGN

8. 5. 2024 | 1 min read PPL is deploying its first TV campaign for the upcoming World Cup.

CNN PRIMA NEWS SHARE IS AROUND 2%, ADDS VIDEO PODCASTS

3. 5. 2024 | 3 min read CNN Prima News' share has been steadily increasing, hovering around 2% over the past year.

MEDIA CLUB NOW REPRESENTS THE STREAMING SERVICE CANAL+

3. 5. 2024 | 2 min read Media Club's video advertising space is expanding to include Canal+'s video library as of May.

RICHARD BURNLEY, EBU’S DIRECTOR OF LEGAL AND REGULATORY AFFAIRS, WILL BE A GUEST AT THE DIGIMEDIA CONFERENCE

30. 4. 2024 | 2 min read The European Broadcasting Union (EBU), which brings together public service television and radio broadcasters, will give its views on the funding of these media and the use of artificial intelligence in media content creation at the Digimedia 2024 conference, with Richard Burnley, EBU Director of Legal Affairs and Regulation.

THE UEFA EUROPEAN AND CONFERENCE LEAGUE HEADS TO NOVA SPORT

30. 4. 2024 | 2 min read The sports stations of the Nova Group are acquiring the first-choice matches of the UEFA Europa and Conference Leagues.

TN LIVE CELEBRATES ITS THIRD BIRTHDAY

29. 4. 2024 | 2 min read On May 3rd, the news platform TN Live will celebrate its third birthday. "When we started this project, we set the goal that we wanted to be present for our viewers at everything important and interesting that is happening not only in our country. I am very happy that after three years we are still succeeding. We are also gradually adding regular programmes and features to ensure that our viewers not only get the hottest news, but that we also give them a wider context or the views of a range of experts," says Kamil Houska, director of news at TV Nova. In addition to news events, TN Live also focuses on social issues, economics, health, education, sports and the world of celebrities. TN Live celebrates its third birthday From this May, new things await viewers. They can look forward to watching their favourite discussion show "Directly" from 2 May at 17:30 every weekday. Bára Divišová, Veronika Petruchová and Michaela Indráková will take turns behind the moderator's desk. The lifestyle magazine Talk!, which will be presented from 14 May at 16:00 every weekday, will also have an increased frequency. The main presenter will be Rebecca Diatilová, however, the editorial team of Life in the Stars will also work closely with her. Viewers have a lot to look forward to More information awaits viewers on the World Beyond, which will be boosted from June. "It's understandable, there is a lot going on at the moment, with the European Parliament elections at the beginning of June and the US presidential elections in the autumn, the war in Ukraine and the conflict in Israel continuing. But we also want to bring positive topics and stories, we want to motivate and inspire," explains Martin Synek, editor-in-chief of TN Live. The viewership of individual programmes ranges in the tens of thousands, with a record weekly viewership of 518,468 video views recorded by the platform in March this year. TN Live broadcasts are available on TN.cz, Voyo and under the blue HbbTV button, and selected programmes are also available on podcast apps or social networks. The next major project on TN Live will be the debates on the occasion of the European Parliament elections.

OMNICONNECT: ATTENTION IS THE NEW CURRENCY OF COMMUNICATION

26. 4. 2024 | 7 min read In marketing, advertising and PR, attention has become the new currency. How to get attention, keep it and how to work with it was the subject of the OmniConnect 2024 conference.

THE ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES 7 YEARS, KLÁRA BRACHTLOVÁ REMAINS ITS PRESIDENT

25. 4. 2024 | 3 min read The Association of Commercial Television is celebrating its seventh anniversary this spring. Its main priorities remain the promotion of TV as an advertising media type, the fight against internet piracy and participation in legislative processes affecting the business of commercial broadcasters. Klára Brachtlová, Chief External Affairs of CME, the owner of TV Nova, remains its president for another year.

ÓČKO UNLOCKS PREMIUM CONTENT FROM ONLINE CREATORS IN NEW SHOW

24. 4. 2024 | 2 min read The new show O Unlocked will appear on TV Óčko from Wednesday evening. It will offer bonus videos that cannot be seen publicly outside the paywall of specific creators.

KAREN NELSON-FIELD: MEDIA PLACEMENT IS CRUCIAL FOR ATTENTION

22. 4. 2024 | 4 min read The type of media platform an ad appears on influences attention to the ad more than the creative, said Karen Nelson-Field at the OmniConnect meeting.

ADC CZECH CREATIVE AWARDS PUBLISHES SHORTLISTS

22. 4. 2024 | 2 min read The ADC Czech Creative Awards has announced its finalists. There are 120 works on the shortlist.