TIPS FROM THE EASTER TV PROGRAMME

28. 3. 2024 | 4 min read The approaching spring holidays will bring four days off, which directly encourages spending time with loved ones and friends. Watching a series or movie together on TV is one of the most popular activities families spend their days off doing, according to recent research. Here are some tips from the Easter programming on czech commercial TVs that can add to the festive cheer. TV Nova's Easter programme will offer family films, comedies and fairy tales The Easter programme of TV Nova will offer a lot of family films and comedies for the whole family, as well as fairy tales especially for children. The main airtime on Good Friday will be taken over by the comedy Přání k narozeninám (Wish for a Birthday) starring Eva Holubová and Jaroslav Dušek. On White Saturday, viewers will exercise their knowledge with the entertainment and knowledge Superlov, where five hunters will face competitors playing for up to a million crowns.

MOVE OVER BUNNIES – ALDI’S CHOCOLATE DOG WINS EASTER

27. 3. 2024 | 3 min read Aldi revolutionised Christmas advertising – so what they do at Easter is more than usually interesting. Their Easter ad starring a loveable animated pup is another 5-Star winner for the supermarket brand, but it points up the differences between the two holidays, both in how the public see them and how brands approach them.

TV NOVA HAS EXPANDED THE GRAPHIC INJECTION OPTIONS

27. 3. 2024 | 1 min read Sponsors may now take advantage of the wider graphic possibilities for sponsorship messages and injections on TV Nova.

POHLREICH TO FILM NEW EPISODES OF ANO, ŠÉFE! AFTER SIX YEARS!

25. 3. 2024 | 2 min read New episodes of Ano, šéfe! will return to Prima TV screens. The main face will be Zdeněk Pohlreich again.

WARC REVEALS THE MOST EFFECTIVE CAMPAIGNS

24. 3. 2024 | 3 min read The top campaign of last year is the Shah Rukh Khan-My-Ad project, according to successes in effectiveness competitions tracked by WARC. Who else succeeded?

YOUNG LIONS 2024: 21 JUDGES EVALUATE THE WORK OF 81 TEAMS FOR FOUR ORGANISATIONS

22. 3. 2024 | 4 min read The sixteenth edition of the Young Lions national competition for young communication professionals up to 31 years of age will soon recognize the winning talents.

CNN PRIMA NEWS BROADCASTS SLOVAK ELECTION NIGHT

22. 3. 2024 | 2 min read CNN Prima News will offer a special broadcast on the Slovak elections, starting on Saturday 23 March at 20:00.

HOW ARE CZECH MEDIA CHANGING BY AI? ANSWERS ON THE DIGIMEDIA 2024 CONFERENCE

22. 3. 2024 | 5 min read This year's 19th Digimedia conference, which will take place on 13 June 2024 in the Congress Hall of the Czech Television in Kavčí Hory, will be not only about television and radio broadcasting. One of the sessions will be dedicated to artificial intelligence and its impact on Czech media.

HBBTV ASSOCIATION ANNOUNCES DATE OF HBBTV SYMPOSIUM AND AWARDS 2024

21. 3. 2024 | 4 min read The 12th HbbTV Symposium and Awards will take place on 14th-15th November, 2024 in London, UK. This was announced today by the HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes.

CNN PRIMA NEWS GOES TO BATTLE AGAINST DEEPFAKE VIDEOS

21. 3. 2024 | 3 min read Multiplatform CNN Prima News is fighting so-called deepfake videos. The presenter Pavlina Wolfová warns the public in a new spot. Like other faces of CNN Prima News, she has become an unwitting tool of scammers using artificial intelligence to deceive people.

ÓČKO WILL PRESENT THE CZECH VERSION OF THE “NAKED” REALITY NAKED ATTRACTION

20. 3. 2024 | 3 min read Óčko TV has obtained a licence to broadcast a domestic version of the "naked" dating reality show Naked Attraction, and is opening casting.

PRIMA HAS OPENED CASTING FOR THE NEW SERIES OF CZECHOSLOVAKIA’S GOT TALENT

19. 3. 2024 | 1 min read Casting will take place in several Czech cities on the first weekend in April.

E-SHOPS APPRECIATE THE EFFECTIVENESS OF TV AND RADIO CAMPAIGNS

18. 3. 2024 | 5 min read Campaigns in traditional media bring e-shops an increase in brand awareness, as well as a contribution to overall turnover. This came out of the discussion at the Eshopista meeting.

CZECHS LOVE GASTRO SHOWS, THE MAJORITY OF THEM FIND INSPIRATION FOR COOKING

15. 3. 2024 | 2 min read Czechs love cooking and love to be inspired by TV shows. According to them, 67 percent of respondents try cooking at home at least once in a while. One in five cooks this way regularly. This is according to the Axocom survey on the influence of culinary shows on viewers.

CZECH BEDDING MANUFACTURER LEJAAN ENTERS THE TV CAMPAIGN

15. 3. 2024 | 3 min read The Czech bedding manufacturer Lejaan launches a TV campaign and looks for a way to reach forty-somethings.

PRIMA WILL LAUNCH SLOVAK VERSIONS OF PRIMA COOL AND PRIMA LOVE LATER THIS YEAR

14. 3. 2024 | 3 min read The Prima TV group has obtained licences for the Slovak versions of the Prima Cool and Prima Love channels from the Radio and Television Broadcasting Council (RRTV). It has confirmed that it will launch them in Slovakia during 2024.

TV NOVA SERIES ZLATÁ LABUŤ FLIES ABROAD

12. 3. 2024 | 2 min read The narrative romantic series set against the backdrop of the events of 1939 has entered the portfolio of the major international distributor ONZA Distribution. The Golden Swan convinced especially by the quality of processing and the audience reach that the series has gained on the domestic market. The series will be presented at major international markets and festivals such as MIPTV and Series Mania. "Golden Swan is an exceptional project, it is the very first period series of TV Nova in its history. The interest of a foreign distributor confirms that Czech series are competitive and have the potential to reach audiences outside our territory. We are thrilled that thanks to the merger with ONZA Distribution, the stories of our heroes will go out into the world, and not only Czech viewers will be able to appreciate the gripping story, brilliant acting performances and breathtaking sets and costumes," says Klára Follová, TV Nova's creative producer.

TV NOVA AND TV PRIMA DEPLOY STREAMING SERIES IN TERRESTRIAL BROADCASTING

11. 3. 2024 | 2 min read As expected - TV Nova and rival Prima's series, which were primarily produced "exclusively" for SVOD platforms, will eventually appear in terrestrial broadcasting. The big stations are thus spreading the costs of production and inflating viewership numbers.