THE NEXT DEVELOPMENT OF PAY-TV IN THE CZECH REPUBLIC: WAHT CAN COME?

18. 4. 2024 | 6 min read Pay-TV operators are not in an easy situation. There are still a relatively large number of them on our market and the position of free-to-air broadcasting has been very strong for a long time. Although it seems that pay-TV offers have nowhere to go, there are several possible innovations to be launched.

NOE, ÓČKO AND ÓČKO STAR HAVE EXPANDED THEIR ARCHIVE IN HBBTV

18. 4. 2024 | 1 min read TV stations using additional services based on the virtual red button have increased the freely available archive for one week.

THE SOCIAL MEDIA BUSINESS OF THE ÓČKO GROUP IS HEADED BY VOJTĚCH VAVREK

18. 4. 2024 | 2 min read Vojtěch Vavrek is the new head of the social media business of the Óčko Group.

HBBTV SYMPOSIUM AND AWARDS 2024: CALL FOR SPONSORS

17. 4. 2024 | 4 min read The 12th HbbTV Symposium and Awards on 14th-15th November 2024 in London, UK will provide a unique platform to target top-level executives of the global connected TV industry with commercial and promotional activities. The HbbTV Association, which co-hosts the event with Everyone TV (BBC/ITV/Channel 4/Channel 5), has compiled several attractive sponsorship packages.

ARTIFICIAL VOICES DESCRIBE THE PLOT OF SELECTED SHOWS ON PRIMA COOL

10. 4. 2024 | 2 min read Visually impaired viewers can hear audio descriptions of programmes on the Prima Cool channel, which is created thanks to voice synthesis. The auxiliary audio track can have children's, female and male voices.

CNN PRIMA NEWS PRESENTS HOCKEY SERIES AND AIRS LEADERS’ DEBATE TO EP

10. 4. 2024 | 3 min read CNN Prima News is launching a series on its website about hockey players in trouble. It is also launching coverage of the European Parliament elections on Wednesday 10 April, kicking off with a leaders' debate for the EP elections.

PRIMA EXPANDS HOBBY SHOWS

10. 4. 2024 | 2 min read Prima is expanding its Sunday afternoon hobby programmes with the launch of Zahradník po ruce

OMNICONNECT WILL FOCUS ON ATTENTION, KAREN NELSON-FIELD WILL PERFORM

9. 4. 2024 | 3 min read The second edition of the OmniConnect conference will focus on attention and how the attention approach is influencing creativity, communication and media planning.

OČKO LAUNCHES INSTAGRAM ON TV, FURTHER CONNECTS TV AND NETWORKS

9. 4. 2024 | 3 min read Óčko has developed its own solution to link content from social network Instagram with its linear TV broadcasts.

STUDY UK: WHAT BRITS WANT FROM BRANDS: GOOD DEALS AND REWARDS

9. 4. 2024 | 2 min read There has been a sharp rise in the proportion of consumers who feel that being rewarded for loyalty is an important way for brands to help support society during difficult economic times.

NOVA PRESENTS EDUCATIONAL VIDEOS ABOUT INFORMATION BY LIBUŠE ŠMUCLEROVÁ

8. 4. 2024 | 4 min read Fourteen videos aimed at explaining the principles of information reception and monetization in the online environment are presented by TV Nova in the educational project Cyber Taboo. The idea and production was prepared by Libuše Šmuclerová. The creation of the videos was supported by the PPF Foundation.

CZECH TELEVISION MOST WACTHED TV GROUP IN MARCH, NOVA LEADS IN PRIME TIME

8. 4. 2024 | 2 min read Czech Television was narrowly the most watched domestic TV group in March. In prime time, the Nova group has the highest share. The Prima group improved year-on-year among the top three.

YOUTHFUL AND TO THE POINT. HOW TO CREATE AN AD FOR GEN Z

8. 4. 2024 | 2 min read Generation Z has one foot in the working age. They make up 40 percent of the consumer population and brands should not underestimate them in their communications. The MAM editorial team explored the attitudes of young people towards advertising in the latest issue of MAM 15/2024.

ONLY 180K SUBSCRIBERS LEFT TO TAKE VOYO TO A MILLION. NOVA IS PREPARING 512 HOURS OF ORIGINAL PRODUCTIONS.

5. 4. 2024 | 5 min read Nova TV's Voyo streaming service is close to reaching the million subscribers on the Czech and Slovak markets. According to the station's CEO Daniel Grunt at Thursday's press conference, Voyo had 820,000 subscribers in these markets as of yesterday.

15… PRIMA COOL CELEBRATE. IT’S ALSO PRIMA KRIMI’S BIRTHDAY

4. 4. 2024 | 4 min read This April, two thematic channels of the Prima Group celebrated their birthdays. With the claim "15... Finally we can", Prima Cool reached its 15th birthday, while Prima Krimi completed 6 years since its launch on Easter Monday. This spring, both channels have prepared a number of new programmes and premiere films for viewers.

PRIMA GROUP APPOINTS NEW MANAGING DIRECTORS IMPRESSION MEDIA AND WELOVE MEDIA

4. 4. 2024 | 3 min read Prima Group has introduced new managing directors at Impression Media and WeLove Media. The current representatives Roman Stolejda and David Bauckmann are leaving the management. Hung Nguyen, Deputy Online Director and Director of Online Technology at Prima Group, becomes the new Managing Director of Impression Media.

TV NOVA WILL OFFER ADVERTISING SPACE IN INTERNATIONALLY CERTIFIED PROGRAMMES TO BUSINESS PARTNERS

3. 4. 2024 | 2 min read Starting this May, TV Nova will begin offering its business partners advertising space in shows that have received international BAFTA albert certification. This is awarded by a UK platform focusing on sustainability in film and television and symbolises a commitment to environmental sustainability.

FAST CHANNELS: PLEX BRINGS MORE THAN 180 FREE TVS

28. 3. 2024 | 4 min read Last week we focused on Rakuten TV, the most easily accessible online video library, complemented by a range of free-to-air TV. Today it's the turn of its "competition".