RESTRICTIONS ON SPONSORSHIP, SPORTS, ENTERTAINMENT AND ONLINE: WHAT IS BEING PLAYED FOR?

22. 2. 2024 In March, the discussions of the working groups looking at the future organisation of the media market and the financing of public service media should reach their final stage.

ADAM ŠPÍNA: 2024 WILL BE THE BEST YEAR TO CHANGE THE BRAND SETTING

22. 2. 2024 How to build brands this year? Start with a customer needs analysis followed by a positioning assessment.

SUPERBOWL 2024: THE BIGGEST DAY IN AMERICAN FOOTBALL AND MARKETING

21. 2. 2024 Pool parties with T-Rex, Beyonce in orbit and what $100,000 looks like. Tuesday's Superbowl brought that and more back for another year. For those who don't know it, the Super Bowl is an event that millions of fans around the world anticipate every year.

NOVA COLLABORATES WITH LAFLUENCE ON INFLUENCER MARKETING

21. 2. 2024 The influencer marketing team, which was created within the commercial department of TV Nova, cooperates with Lafluence agency on campaigns for TV clients mainly in the social media environment.

CONSUMERS ARE WARMING UP TO ADS ON STREAMING – IF IT MEANS SAVING MONEY: HUB

21. 2. 2024 American consumers are warming up to the idea of advertising on streaming and increasingly open to opting for ads in exchange for savings on their monthly subscription bill, new data from Hub Entertainment Research finds.

NEW TYPE OF SMART TV ADVERTISING REACHES UP TO FOUR MILLION PEOPLE

20. 2. 2024 How to engage viewers who don't watch traditional TV? Advertising directly in the Smart TV operating system can be the solution.

NOVA WILL NOT ENTER FREE-TO-AIR BROADCASTING WITH A SPORTS CHANNEL

19. 2. 2024 The Nova group's strategy is to operate paid sports channels, there is no economic sense in having a free-to-air sports channel, says CME’s CEO, Didier Stoessel.

NOVY SERIES WILL GO INTO INTERNATIONAL DISTRIBUTION. EXTRACTORS WILL BE PRESENTED AT BERLINALE

18. 2. 2024 The six-part spy thriller Extractors, produced by Nova TV for its Voyo streaming service, will go into international distribution. It will be shown at the Berlinale, as well as in London and other countries.

CNN PRIMA NEWS ADJUSTS NEWS STUDIO GRAPHICS

16. 2. 2024 CNN Prima News will unveil new graphics and jingles for its continuous newscasts, Main News, Sport and Weather from Sunday.

FORECAST: GLOBAL AD SPEND TO GROW FASTER IN 2024

16. 2. 2024 Insider Intelligence forecasts that worldwide spending in digital, traditional, and total media ad spending will all grow faster in 2024 than they did in 2023 (when growth amounted to 0.5 per cent YoY).

WHO WILL OFFER NOVA SPORT 5 AND 6? THE OPERATORS WILL DIG DEEP INTO T

15. 2. 2024 The media group Nova has so far agreed on the distribution of new premium stations only with the operator O2 Czech Republic. It is negotiating with other market players.

ŠÁRKA ŠVECOVÁ IS THE NEW MANAGING DIRECTOR OF TV NOVA

14. 2. 2024 Financial director Šárka Švecová is the new managing director of the TV Nova television group, replacing Klára Brachtlova.

VALENTINE’S DAY ON THE SCREENS OF CZECH COMMERCIAL TELEVISION

14. 2. 2024 Valentine's Day is a popular all around the world. In the program of commercial television many of romantic shows and love films will not be missing. Nova Television celebrates St. Valentine's Day in the series Ulice and on the thematic stations Nova Lady and Nova Cinema St. Valentine's Day is being celebrated in the series ULICE, which runs on TV Nova. While some couples will literally be glowing with love, others will unfortunately not be so lucky. For some, there will even be tears, and not just because of unhappy love. So what will Valentine's Day be like on the Street this year? Not many couples will miss declaring their love on Valentine's Day. It will be no different this year in the TV Nova series Ulice. You can never have enough nice and positive things, especially nowadays.

STUDY USA: NEARLY HALF (45%) OF ALL MEN PLAN TO USE AI TO COMPOSE VALENTINE’S DAY MISSIVES

13. 2. 2024 More Americans (39%) are looking to use AI to write Valentine’s Day messages than last year (26%) according to a McAfee survey.

SUPER BOWL LVIII COULD BE MOST WATCHED EVER

13. 2. 2024 It seems counter intuitive in these days of streaming and on demand, but CBS says that its coverage of Sunday’s Super Bowl was the most watched broadcast in history.

DATING REALITY SHOW IS ALSO PLANNING A PRIMA

12. 2. 2024 Prima Television is planning to broadcast a dating reality show, but it does not currently offer any programmes in this genre.

TV WEATHER IMPROVED BY TECHNOLOGICAL INNOVATION AND EXPERIENCE

12. 2. 2024 TV weather forecasting is far from just reporting expected temperatures. Meteorologist Dagmar Honsová describes what the preparation of the show entails.

SURVIVOR GOES ON AIR ON TV NOVA FROM TUESDAY 5 MARCH

12. 2. 2024 Reality show Survivor is heading to the linear broadcast of the main channel TV Nova from March.