KVIFF 2024: CZECH TV STREAMING AMONG FILMMAKERS, SOCIAL NETWORKS AS A MAGNET FOR VIEWERS

1. 7. 2024 | 3 min read On the first day of the Industry section of the festival, a debate on Streaming Media and the Attention Economy took place.

EFFIE ADVERTISING EFFECTIVENESS COMPETITION HAS OPENED APPLICATIONS

28. 6. 2024 | 2 min read Applications for the Effie Czech Republic Advertising Effectiveness Competition are open until 18 August. The competition is open in 16 categories this year.

THE FIGHT FOR TV CONTENT. WHAT DO OPERATORS VALUE CUSTOMERS FOR?

27. 6. 2024 | 5 min read Long gone are the days when pay-TV was enough to offer customers a few dozen channels to choose from according to their preferences. Operators are trying to please future and existing customers with exclusivity.

WHY ARE GLOBAL PAY-TV PLAYERS ENTERING THE FREE-TO-AIR MARKET?

26. 6. 2024 | 5 min read Michaela Suráková from Atmedia summarizes the reasons that lead multinational pay-TV operators to enter the free-to-air TV distribution market.

HOLIDAYS ON TV NOVA: SEE WHAT SHOWS WILL BE BROADCAST IN SUMMER

22. 6. 2024 | 3 min read What will happen to the series in the summer? Why are Ulice and Jedna rodina missing from the schedule? And when will they return to the screen again? These are the questions that have been piling up in the nova.cz editorial office. Here are the answers.

CANNES BRONZE GOES TO ČAP, MCCANN AND HERO & OUTLAW

21. 6. 2024 | 1 min read The Czech campaign "National Day without Haste", prepared for the Czech Association of Insurance Companies by McCann and Hero & Outlaw, was the top winner at Cannes Lions.

ALL ADS DON’T HAVE TO BE THE SAME, THAT’S THE CONCLUSION OF THE CANNES LIONS FESTIVAL

21. 6. 2024 | 4 min read The last day of the Festival of Creativity shone a light on the problems of the industry, how to fix them, but also on the success of Barbie.

REPOSITORIES UNDER FIRE. NOVA AND PRIMA CRACK DOWN ON ILLEGALLY SHARED CONTENT

20. 6. 2024 | 8 min read Private TV stations have achieved groundbreaking preliminary rulings. Major operators have had to cut off access to several file-sharing repositories.

PRIMA IN THE SUMMER: A LITTLE CRIMINAL ANTHOLOGY FROM THE BIG CITY, WHO ASKS?, POLDA OR MOVIES

20. 6. 2024 | 2 min read Prima TV will base its summer broadcasts on reruns of series, Czech and foreign films or the premiere of Who Asks?.

THEY’RE FINALLY HERE! GLOBAL STANDARDS FOR MEASURING EMISSIONS IN ADVERTISING PUBLISHED AT CANNES LIONS

18. 6. 2024 | 3 min read We've waited a long time for any standards to measure carbon emissions from advertising and media, but they're finally here. Now marketers can work with reliable metrics and give owners carbon data instead of assumptions.

MULTIPLATFORM TV & AUDIO COMPANIES UNITE AROUND FIVE PRIORITIES AS KEYS TO SUCCESS IN TOMORROW’S MEDIA LANDSCAPE

17. 6. 2024 | 9 min read New Industry Charter outlines the collective ambition and joint commitments of multiplatform TV & audio businesses worldwide.

COMMERCIAL MEDIA HAVE RESERVATIONS ABOUT THE BIG MEDIA AMENDMENT

17. 6. 2024 | 5 min read Representatives of the private media sector do not like the new form of the draft media amendment. They see the wording of the accompanying Memorandum, which is supposed to describe more precisely the tasks of public service media, as essential.

THE INEFFICIENCY OF SELLING LINEAR AND STREAMING TV SEPARATELY

15. 6. 2024 | 4 min read In the ever-evolving landscape of television, the traditional boundaries between linear and streaming TV are becoming increasingly blurred. Yet, the industry continues to treat them as distinct entities, selling ad inventory separately for each platform.

FOOTBALL EURO BEGINS, A FEAST OF FOOTBALL AND PARTNERSHIP ACTIVATIONS

14. 6. 2024 | 6 min read All month long, the media space will now belong to football. The partners of the championship or the national team want to take advantage of the attention that the individual matches will gain.

PREDICTIONS BY HOROSCOPE ON TN.CZ: AI MODERATOR GETS THE FLOOR

13. 6. 2024 | 2 min read TV Nova's newsroom continues to test the possibilities of artificial intelligence. It is currently working on several projects, most recently using an AI-created presenter for daily horoscope videos on TN.cz.

CASTING FOR NAKED ATTRACTION ATTRACTED MOSTLY SINGLE MEN. THE CREATORS ARE NOW LOOKING FOR WOMEN

13. 6. 2024 | 2 min read The news about the upcoming Czech and Slovak version of the reality show Naked Attraction immediately caused a big fuss and stormy reactions. And not only that... The influx of applications from men...

APPLE IS THE FIRST BRAND WORTH OVER A TRILLION DOLLARS

12. 6. 2024 | 3 min read The Kantar BrandZ ranking of the world's most valuable brands has been dominated for the third time by Apple, which has reached a historic milestone with a value of over a trillion dollars. It is followed by technology brands Google, Microsoft and Amazon.

A QUARTER OF SCANDINAVIA COMMITS TV PIRACY

8. 6. 2024 | 2 min read Optimistic reports of ever-increasing numbers of new subscribers in the country are likely to be greatly distorted, believes Erika Luszicsa of Axocom.