NOVA HAS EXTENDED THE AUDIO DESCRIPTION FOR ITS STATIONS ON SKYLINK AND IN DVB-T2

18. 7. 2024 | 2 min read Nova TV has equipped its smaller thematic programmes Nova Gold and Nova Lady with the audio description function. The accompanying service can be activated by customers of the satellite operator Skylink and viewers who receive the DVB-T2 signal of Multiplex 24.

THE ALPHA GENERATION WILL GIVE LESS IN ADVERTISING TO CELEBRITIES AND ATHLETES

15. 7. 2024 | 3 min read The technical prowess of the alpha generation presents a new challenge for brands. Celebrities and athletes in advertising appeal to them less than content creators.

KIM PORTRATE: TV OFFERS A BEACON OF STABILITY IN A TIME OF TECHNOLOGICAL TURBULENCE

15. 7. 2024 | 3 min read Between impending privacy changes, the deprecation of cookies and the impact of AI, digital advertising is heading into a future more unpredictable than ever before. Amid all the turbulence, TV offers stability, brand safety and a reliable return on investment, despite market-wide disruption, says Kim Portrate, CEO at ThinkTV.

LES BINET: AVOID PUSHING BRAND AND PERFORMANCE AT THE SAME TIME

13. 7. 2024 | 3 min read Both brand building and performance advertising are vital for growth, but it’s a mistake to try to do two jobs at once, argues effectiveness expert Les Binet.

US PLAYERS DOMINATE IN EUROPEAN TV AND VOD SECTORS

11. 7. 2024 | 2 min read US broadcasting groups have a substantial influence on the European audiovisual sector, with a significant market presence compared to their European counterparts, according to a new study by the European Audio Visual Observatory.

SPARTA AGREES NEW DEAL, TV WILL OFFER ITS HOME GAMES IN THE UEFA QUALIFIERS

11. 7. 2024 | 2 min read The management of AC Sparta Prague has entered into a partnership with the Nova Group's sports channels. The pay-TV channels Nova Sport 1 and 2 will broadcast live coverage of home matches in the UEFA competition prelims.

RECORD INTEREST OF BRANDS IN THE CZECH REPUBLIC, 20 BRANDS ENTERED THE MARKET IN THE FIRST HALF OF THE YEAR

9. 7. 2024 | 3 min read A record 20 brands entered the domestic retail market in the first six months of this year, most often cosmetics and gastronomic concepts.

CZECH TV REMAINED THE STRONGEST IN THE FIRST HALF OF THE YEAR

8. 7. 2024 | 2 min read Czech Television stations recorded the highest share of the TV market in the universal audience group over 15 years of age in the first half of the year.

VOYO IS NUMBER TWO BEHIND NETFLIX. CZECH MARKET MAY GROW BY 2030

8. 7. 2024 | 4 min read The Czech pay video-on-demand market is still poised to increase its penetration, a panel discussion at this year's Karlovy Vary festival heard.

QUALITY OVER QUANTITY: THE SUBSCRIPTION ECONOMY SHIFTS ITS FOCUS

7. 7. 2024 | 3 min read Subscription-based companies are focusing more on generating revenue from their current customers in 2024 rather than acquiring more customers, according to an April 30 report by Chargebee, a leading revenue growth management platform for subscription businesses.

RPR: PEOPLE COMPLAINED ABOUT FOODORA, PINK ELEPHANT AND STREAM.CZ

5. 7. 2024 | 5 min read The Advertising Council has received ten complaints so far this year. One of the ads has been deemed objectionable.

TV STATIONS AGREE THAT WEATHER HAS A MAJOR IMPACT ON RATINGS, THE EXCEPTION BEING SPORTS

5. 7. 2024 | 5 min read Especially in summer, weather news comes to the fore. However, the state of the sky and the forecasts of meteorologists are also of interest to TV station management. The weather has a major impact on whether viewers will even pick up the remote control and turn on the TV.

THE OLYMPICS IN PARIS IS A DRAW: MAX, THURS, NEW CHANNELS AND HDR

4. 7. 2024 | 4 min read This year is packed with sporting events - the hockey championship held in the Czech Republic, the Euro football tournament and finally the Summer Olympic Games in Paris. From a technological perspective, it's once again a feast for the viewer.

TV NOVA HELPS YOUNG TALENTS TO BREAK THROUGH

4. 7. 2024 | 4 min read The Nova Group has supporting young talent in its DNA. They can start their careers here or work their way up to a key position from scratch.

VIDEO CONTENT ON THE INTERNET CONTINUES TO GROW BY 50% YEAR-ON-YEAR

3. 7. 2024 | 2 min read Interest in watching video content continues to increase significantly, according to Czech Radio.

VINCENT GRIVET RE-ELECTED CHAIR OF HBBTV ASSOCIATION

3. 7. 2024 | 2 min read Vincent Grivet (representing Eutelsat) will remain Chairman of the HbbTV Association. The members of the industry association’s newly elected Steering Group (SG) re-elected Grivet for another two-year term at their meeting on 21 June 2024. Jon Piesing (TP Vision) was re-elected the HbbTV Association’s Vice-Chairman. Xavi Redon (Cellnex Telecom) will continue to serve as Treasurer.

BAUHAUS, BIRELL AND MASTERCARD REACH THE CZECHS WITH THEIR ADVERTISING

2. 7. 2024 | 3 min read Of the 60 ads selected last year, Bauhaus, Birell and Mastercard resonated most with Czechs, according to Ipsos.

SUMMER SCHEMES LAUNCH, TV BETS ON PROVEN MIX

1. 7. 2024 | 2 min read The summer programming schedules of domestic TV stations start in full swing on 1 July.