TELEVISION AND STREAMING ARE NOT COMPETITORS: CZECHS NATURALLY SWITCH BETWEEN THEM DEPENDING ON THE CONTENT

23. 1. 2026 | 4 min read Czech viewers do not perceive television and streaming services as separate platforms, but as two parts of content between which they naturally move. According to research by Atmedia Index, conducted by Atmedia, which represents 20 thematic TV stations on the Czech market, Czechs switch between TV stations and streaming services depending on their mood, the type of programme and the origin of the content. While they seek out television primarily for local content and current events, they choose streaming for international productions, exclusive titles and viewing flexibility.

THE IMPORTANCE OF SMALL AND MEDIUM-SIZED INFLUENCERS IS GROWING

23. 1. 2026 | 4 min read Audience size is no longer the main measure of success, and the importance of small and medium-sized influencers is growing.

A NEW SEASON OF SERIES AND REALITY SHOWS IS STARTING ON CZECH TELEVISION.

22. 1. 2026 | 4 min read After a festive television programme full of fairy tales and family films, television stations are returning to their ongoing series. Of course, they will also be launching new series and new reality shows. Commercial stations are then moving projects that have already been filmed and broadcast on their paid streaming platforms to linear broadcasting.

YOUR BRAND SHOULD SHOW UP EARLY TO BE RELEVANT DURING SUPER BOWL LX

22. 1. 2026 | 5 min read For a short time during the Super Bowl, everyone is paying attention to the same thing. Reporters, creators, athletes and brands all show up knowing that the story won’t be confined to the field.

TRADITIONAL MEDIA PLANNING AND PURCHASING IS CHANGING, BEING REPLACED BY A SYSTEMATIC APPROACH

22. 1. 2026 | 2 min read The established model of media planning based on fixed plans and stable channels is coming under pressure. Structural changes in the media, technological developments and changes in consumer behaviour mean that existing approaches are no longer sufficient. This is according to a new study, Future of Media 2026, published by the research organisation WARC.

HOW FRAMING TIME CHANGES WHAT PEOPLE THINK SOMETHING IS WORTH

21. 1. 2026 | 4 min read The way in which time is framed in relation to a service or product, such as the age of a whisky, influences people’s perception of its value, says new research, and how brands use this to their advantage will depend on what they are trying to sell.

AI VIDEO CAN BE A MINEFIELD FOR MARKETERS

21. 1. 2026 | 10 min read As marketers lean on AI video to feed the posting grind, more than a third of consumers say it dents their perception of a brand.

ONEPLAY STRENGTHENS ITS POSITION ON CZECH TELEVISION: STUDNA AND KRÁL ŠUMAVY 2 AMONG THE MOST SUCCESSFUL SERIES OF THE YEAR

20. 1. 2026 | 2 min read Nine nominations, two series, one strong script. Following last year's success of the series Metoda Markovič: Hojer and the previous award for the project Matematika zločinu, the original work of the Oneplay platform is once again making a strong showing among the Czech Lion nominations. For the first time ever, two original series projects from the Oneplay platform are competing simultaneously in one year of the prestigious awards.

ZLATÝ STŘEDNÍK OPENS APPLICATIONS, ACCEPTING THEM UNTIL 31 MARCH

20. 1. 2026 | 2 min read This year's 24th edition of the Zlatý středník competition also announces a new category – Use of Artificial Intelligence.

STAR POWER VS. SOUNDTRACK: WHAT BOOSTS CONSUMERS’ ENJOYMENT OF ADS?

20. 1. 2026 | 2 min read More than half of consumers say music plays a key role in the ads they enjoy most, MX8 Labs found.

APPLE REMAINS THE MOST VALUABLE BRAND, NVIDIA OVERTAKES FACEBOOK

20. 1. 2026 | 3 min read Apple remains at the top of the ranking of the world's most valuable brands. Nvidia has entered the top five, ranking among the world's five most valuable brands for the first time thanks to the boom in artificial intelligence.

AKA AND ADC LAUNCH THE INITIATIVE SÍLA NÁPADU

20. 1. 2026 | 3 min read The industry initiative Síla nápadu aims to open a discussion on the importance of creative ideas in marketing communications and to involve agencies, advertisers and the media in this discussion.

THE GLOBAL ADVERTISING MARKET IS GROWING, WITH TECH GIANTS TAKING THE LION’S SHARE

18. 1. 2026 | 3 min read Last year, Alphabet, Amazon and Meta captured 56.1% of the global advertising market, and their share is expected to grow even further this year.

SUPER BOWL GIVES BRANDS A CHANCE TO MAKE FANS FOR LIFE

17. 1. 2026 | 3 min read The biggest gripe with Super Bowl campaigns is that most brands are just advertising during the Big Game, instead of creating content designed to specifically coexist with the Super Bowl. Those that do—like Rocket Mortgage and Uber Eats in 2025—can reap enviable rewards.

CZECH BRAND KIMCHI BEAVIA IS HEADING TO TELEVISION

16. 1. 2026 | 2 min read The new campaign for the Czech kimchi brand Beavia, "So take me!", starts on 15 January.

STUDY USA: BROADCAST REMAINS THE MOST POWERFUL PLATFORM FOR REACHING NFL AUDIENCES

15. 1. 2026 | 2 min read While Prime Video recently set a streaming record, broadcast still delivers the largest NFL audiences, TVB reports

AI IS CHANGING SHOPPING BEHAVIOUR, BUT THE REAL IMPACT ON E-COMMERCE SALES IS STILL SMALL

14. 1. 2026 | 4 min read LinkedIn gives the impression that AI has radically changed people's shopping behaviour, that traditional SEO is dead, and that if your e-shop isn't AI-ready, it will soon be obsolete. However, our data from hundreds of e-shops shows that the reality is much more modest than the discussions would suggest.

STAMPED. THE BOOK FILMOUKA HEADS TO SCHOOLS WITH THE OFFICIAL “STAMP” OF THE MINISTRY OF EDUCATION

13. 1. 2026 | 3 min read First, the award for the best children's book at the fair in Havlíčkův Brod. Then, the first print run sold out completely and a much-anticipated reprint was published. And now, the official "stamp of approval" from the Ministry of Education. For more than two years, the playful and interactive Filmouka textbook has been winning the hearts of teachers, parents and children alike, and most recently, the Ministry of Education has also recommended it as an introduction to the world of film for pupils in the second stage of primary school and lower grades of multi-year grammar schools. The approval clause in all Filmouka books is indicated by a comic sticker.