EVENTS IN THE MIDDLE EAST HAVE AFFECTED INTEREST IN NEWS WEBSITES

8. 4. 2026 | 2 min read The News category saw a significant increase in traffic in March. The key factor was the escalation of the armed conflict in the Middle East, specifically the launch of military operations by the US and Israel against Iran on 28 February. Traffic to news websites rose by 3 per cent month-on-month in March across all measured devices.

TV NOVA HAS LAUNCHED AN ANTI-HATE CAMPAIGN, ENLISTING THE HELP OF WELL-KNOWN FIGURES

8. 4. 2026 | 2 min read The campaign emphasises that the line between criticism and abuse is crucial, and that anonymity on social media does not mean impunity.

POKÉMON CELEBRATES AN ANNIVERSARY AND CONQUERS THE GLOBE: THE WORLD’S MOST SUCCESSFUL FRANCHISE TURNS 30

7. 4. 2026 | 11 min read The Pokémon franchise has entered its thirtieth year, and the anniversary celebrations are nothing short of grand. They include new products, collaborations with fashion brands, special themed stores, exhibitions, and limited-edition collectables. Some items sell out within seconds, confirming that interest in the brand remains exceptionally strong. Advertising is now often targeted at millennials—those who grew up with Pokémon in the 1990s and who today have the means to spend on collectables or premium editions of familiar products.

PRIMA+ IS OFFERING A TREAT IN APRIL WITH NEPELA, TRUE CRIME AND THE ROCKY FILM SERIES

7. 4. 2026 | 2 min read The main new release on prima+ in April is the new true-crime series Minuty zločinu, which follows on from the Hlasy zločinu project. Minute by minute, it presents reconstructed cases from Czech criminal history. The film Nepela will also premiere.

ONEPLAY HAS LAUNCHED A FIREPLACE, PROMOTING SURVIVOR, LOVE ISLAND AND DUNAJ

7. 4. 2026 | 1 min read Oneplay has added a visual element of a burning fireplace to its offering, integrating it with its key formats.

BRANDS ADOPT ‘NO AI’ DISCLAIMERS TO STAND OUT AMID THE SLOP

6. 4. 2026 | 5 min read Marketers move to get ahead of growing consumer skepticism by labeling content that doesn’t use AI.

ČT SPORT AND NOVA WILL BE BROADCASTING THE CZECH REPUBLIC’S MATCHES AT THE WORLD CUP. WHEN WILL THEY BE SHOWN?

3. 4. 2026 | 3 min read Live coverage of the Czech national team’s group matches at the World Cup will be provided by both ČT sport and Nova. However, most of the matches will be broadcast outside prime time.

SPRING HOLIDAYS IN CZECH ADVERTISEMENTS: TRADITIONS, BUNNIES AND CELEBRITIES

3. 4. 2026 | 4 min read Easter advertising in the Czech Republic relies primarily on humour, traditional symbols (bunnies, eggs) and specific promotional offers from retail chains. A recurring theme in Easter marketing in the Czech Republic is also “enjoying the holidays without stress”, with a nod to tradition. This is clearly evident, for example, in this year’s Košík campaign, which features Bivoj as a friendly caroler and combines Easter customs with the convenience of modern shopping; it also incorporates regional variations and local traditions.

BRANDS BELOVED BY PEOPLE RISK BEING INVISIBLE TO AI

2. 4. 2026 | 5 min read Nike and Starbucks didn't overhaul their identities with AI in mind, but the algorithm will reward them.

RESTRICTIONS ON WATCHING TV ON MULTIPLE DEVICES? THE RULES ARE BEING TIGHTENED

2. 4. 2026 | 4 min read For several weeks now, customers of the SledováníTV service have been seeing a message on Nova Group channels stating that they have reached the maximum number of devices allowed for viewing their programmes. So what are the rules for using OTT services?

NOVA IS PREPARING SERIES SUCH AS ‘OČKO’ AND ‘MUŽI V LETU’. ONEPLAY WILL FEATURE ‘KAUZY’, ‘KAFKA’ AND THE DOCUMENTARY ‘LEOŠ’

1. 4. 2026 | 6 min read The Nova Group is set to release a further 500 hours of original content. This will be broadcast on its two key channels: TV Nova’s linear service and the Oneplay online platform.

BERNARD, ROHLÍK OR BOUČEK, KOTEK AND PRACHAŘ HAVE THEIR APRIL FOOLS’ JOKES

1. 4. 2026 | 4 min read Onthe first day of April, some companies have once again come up with special pranks. This year, for example, they’re promoting beer with gherkin brine, parking combat boots and testicle ointment.

THE ADVERTISING INDUSTRY AS WE KNOW IT WON’T SURVIVE THE NEXT FIVE YEARS

1. 4. 2026 | 4 min read According to the Contagious Radar report, the current model of the advertising industry will not stand the test of time in an era of rapidly advancing artificial intelligence.

PAVEL BRÁZDA IS HEAD OF CREATIVE AT THE PRIMA GROUP

1. 4. 2026 | 2 min read Pavel Brázda has previously served as Creative Lead at Prima; from April, he will become Creative Director.

IN AN ATTENTION ECONOMY, TV ADS STILL MAKE THE STRONGEST MEMORIES

1. 4. 2026 | 4 min read As consumers fluidly jump from social feeds to podcasts, search engines, and streaming apps, capturing meaningful attention has never been more challenging. Fragmentation has not only multiplied the number of touchpoints, but it has also intensified the competition for consumer focus.

CZECH EASTER TV LINE-UP: FAIRY TALES, CLASSICS FILMS AND NEW PROGRAMMES FOR THE WHOLE FAMILY

31. 3. 2026 | 5 min read Easter isn’t just a time for Easter whips, Easter cakes and the first real days of spring. It’s one of those moments when the family gathers at home, slows down and sits together in front of the TV.

O2 BRINGS EUROTEL’S LEGENDARY ADVERTISEMENT BACK TO LIFE WITH THE HELP OF AI

31. 3. 2026 | 6 min read To mark its 20th anniversary on the Czech market, O2 is reviving an old Eurotel advert with the help of AI. The new campaign combines nostalgia with modern technological possibilities.

JAN ČADEK IS STEPPING DOWN FROM HIS ROLE AS COMMERCIAL DIRECTOR OF THE PRIMA GROUP

31. 3. 2026 | 2 min read Until a new head is appointed, the management of commercial activities will be temporarily taken over by Executive Director Lukáš Kubát and Finance Director Jan Dosoudil.