THINKBOX: TOTAL TV IS FUNDAMENTAL FOR GETTING ADS SEEN

12. 3. 2026 | 2 min read The time people spend watching different video content is useful to know. But the most important analysis for advertisers is the time spent watching the advertising.

STUDY MEDIAVISION: US STREAMERS TAKE 75% OF EUROPE’S ONLINE VIEWING, SAYS MEDIAVISION

11. 3. 2026 | 2 min read US streaming services now account for around three quarters of online video viewing across Europe, underlining the scale of the challenge facing local platforms as audiences continue to shift online.

GOLDEN DRUM KICKS OFF ITS 32ND EDITION, ACCEPTING APPLICATIONS UNTIL 26 AUGUST

11. 3. 2026 | 1 min read The Golden Drum International Festival is kicking off another year. Entries can be submitted until 26 August.

5G BROADCAST MOBILE TELEVISION IN THE CZECH REPUBLIC? BY 2028, IT COULD COVER REGIONAL AND DISTRICT CITIES

11. 3. 2026 | 5 min read In about two years, roughly half to three-quarters of the Czech population could have access to 5G Broadcast mobile television, which will directly compete with online television streaming via the internet, but unlike the latter, it will be free for viewers. České Radiokomunikace (CRA) expects that everything will be technically ready for regular broadcasting to begin in 2028. The availability of mobile phones with the necessary chip set to receive these broadcasts remains a big question mark.

THE MEDIA IS UNDERGOING RAPID CHANGE, BUT QUALITY CONTENT REMAINS KEY

11. 3. 2026 | 4 min read Although today's media are undergoing rapid change thanks to technological developments, quality content remains the basis of their success. This was the consensus among media managers at the TOP Women of the Czech Republic conference.

OMDIA: SECOND-SCREEN VIDEO VIEWING SPREADS TO OLDER AUDIENCES

11. 3. 2026 | 2 min read Media multitasking is no longer confined to younger viewers, with new Omdia research showing sharp growth in mobile video viewing alongside television among older age groups in the United States.

PRIMA APPOINTS JAN WYKRYTOWICZ TO HEAD OF VOD SERVICES

10. 3. 2026 | 2 min read Prima appoints director for VOD and non-advertising revenue, Jan Wykrytowicz joins the company.

ONEPLAY REPORTS NEARLY THREE BILLION VIEWS FOR THE YEAR AND OVERTAKES NETFLIX

10. 3. 2026 | 3 min read One year after its launch, Oneplay has recorded nearly three billion video views and 1.6 billion hours watched. According to the Nova group, it became the largest streaming platform on the Czech market during its first year.

STUDY: WOMEN’S SPORTS OUTPERFORM PRIME TIME TV

10. 3. 2026 | 3 min read Third annual EDO report finds that women’s sports ads drove 15% more impact than the average primetime spot, led by financial service, insurance, and restaurant brands.

GENERATION ALPHA 2025 STUDY: HOW THE YOUNGEST CONSUMERS ARE CHANGING THE PURCHASING DECISIONS OF CZECH HOUSEHOLDS

9. 3. 2026 | 3 min read More than a million children in Czechia have a significant influence on their families' purchasing decisions. Learn about the consumer behaviour and purchasing power of Generation Alpha, who are not afraid to express their opinions.

PRIMA GROUP OWNER SIMPLIFIES OWNERSHIP STRUCTURE

9. 3. 2026 | 2 min read The Prima Group is simplifying its ownership structure, with Prima Media Club Group disappearing from it. It has a minority stake in FTV Prima and a larger stake in Media Club.

MARKETING REQUIRES PATIENCE. QUARTERLY CHASING OF BRAND KPIS IS DESTROYING

9. 3. 2026 | 3 min read Building a brand requires patience and consistency; frequent changes in strategy set the brand back several years, according to the Marketing Longevity Expert Summit, which took place at the Czech Online Expo conference.

EUROPE IS NOT AMERICA, YOUR STRATEGY SHOULDN’T BE EITHER

8. 3. 2026 | 9 min read RTL AdAlliance tracked European viewing habits since 2022, here is what four editions reveal about ads, trust, discovery, churn and the first click.

MEDIA CLUB SELLS REALITY ASIA EXPRESS AS A PREMIUM PROGRAMME

6. 3. 2026 | 2 min read The Media Club sales agency has included the reality show Asia Express in its premium sales. This is the first format this year that Media Club is marketing in this way.

TVB: LINEAR TV STILL KING

5. 3. 2026 | 3 min read TV, viewed on a television screen, has the highest reach and time spent of all media platforms studied, according to the advertising association.

TV ADVERTISING IN A TIME OF WAR

5. 3. 2026 | 3 min read iSpot data reveals that cable news networks saw less ad time but more reach as the war with Iran kicked off.

A LOVE STORY THAT CONTINUES: PRIMA LOVE HAS BEEN SPREADING LOVE ON SCREENS FOR FIFTEEN YEARS

5. 3. 2026 | 4 min read For fifteen years, Prima LOVE has been bringing stories full of love, relationships and emotions to the screen. The popular channel for women will celebrate its birthday on International Women's Day and, on this occasion, will offer new series and another edition of the popular DERMACOL LOVE DAY event.

NOVA GROUP ALSO ACQUIRES RIGHTS TO 2026 FIFA WORLD CUP, WILL SHARE BROADCASTS WITH ČESKÁ TELEVIZE

4. 3. 2026 | 5 min read Czech Television took advantage of the sublicensing option and sold part of the broadcasting rights to the 2026 World Cup to the Nova group in the new World Cup format with 104 matches.