WHAT GOOGLE’S LEGAL THREAT REALLY MEANS: STOP TREATING YOUTUBE LIKE IT’S TV

29. 1. 2026 | 7 min read The real reason Google doesn’t want YouTube measured like television.

CNN PRIMA NEWS LAUNCHES WEEKEND BROADCAST OF THE PROGRAMME NOVÝ DEN

29. 1. 2026 | 2 min read CNN Prima News launches weekend edition of morning show Nový den in February.

ONEPLAY ADDS SPORT 1 AND SPORT 2 CHANNELS, ALSO ADDS AMC AND FILM+

29. 1. 2026 | 4 min read TV Nova has signed a multi-year distribution agreement with AMC Networks. As a result, Oneplay will include Sport 1 and Sport 2 channels, among others, offering a complete selection of domestic and international sports competitions in one place.

CREATIVE AND MEDIA TOGETHER DRIVE ADVERTISING IMPACT

28. 1. 2026 | 3 min read Creative quality and media support together explain 60.1% of the business results generated by advertising, according to The Creative Dividend, a new book published by System1 and Effie. Why joined-up thinking matters Creative and media are often siloed endeavours within the advertising process. Making sure creative work has emotional resonance is undoubtedly vital, as is reaching consumers through the right mix of media channels. But thinking about these activities in a connected, coordinated way ultimately leads to the strongest returns. Media and creative’s combined power While creative quality and media support are responsible for just over 60% of advertising’s business impact on average, The Creative Dividend found clear variation by category.

NICOLE KIDMAN, KEIRA KNIGHTLEY AND OTHER STARS IN TV ADS: BEAUTY AND CHARACTER DRIVING SALES

28. 1. 2026 | 8 min read Who wouldn’t daydream when a beautiful woman—who’s also a celebrated actress—appears in a commercial? For a moment, men succumb to the illusion that driving the car featured in the ad with a diva will grant them the charisma to attract any beautiful woman. Meanwhile, women aspire to match the allure of these screen icons, making them eager to buy the promoted product, whether it’s a perfume or a handbag.

PRIMA CHANGES ITS STRUCTURE, CREATING CONTENT AND PRODUCTION AND PRODUCT DIVISIONS

28. 1. 2026 | 2 min read Prima is changing its organisational structure. It is introducing new divisions: Content and Production, headed by Jan Maxa, and Product, headed by Petr Král. Josef Hladík is moving to head the Media Club radio division. The temporary head of prima+ is the group's CEO, Lukáš Kubát.

CAMPAIGNS SEE BETTER BUSINESS EFFECTS WHEN THEY INCREASE BRAND TRUST

28. 1. 2026 | 2 min read Advertising that amplifies brand trust can have an outsized impact on traditional markers of commercial success, including growth in sales, market share or profit, according to new analysis from the IPA.

IAB: U.S. AD SPEND TO SPIKE BY 9.5% IN 2026 AS AI POWERS MARKETING EFFORTS AND LINEAR TV DECLINES

28. 1. 2026 | 5 min read AI has become the defining force shaping marketing priorities in 2026, with advertisers rapidly embedding the technology across planning, activation, and measurement, IAB reported.

AI IN ADVERTISING IS NOT THE HOLY GRAIL. IT SAVES TIME, BUT THE QUALITY IS LACKING.

28. 1. 2026 | 8 min read Artificial intelligence is gradually replacing some of the manual work done by advertising creators, but it cannot replace human creativity and thinking, said Jan Suda, assessing the current situation at the Marketing Meeting conference.

YOUTUBE VS. TRADITIONAL TV IN THE UK

28. 1. 2026 | 1 min read What YouTube's Growth Really Means for TV, and How Marketers Can Respond YouTube now rivals traditional TV for reach, but it’s some way behind on engagement. This report digs beneath the recent sensational headlines to examine how shifting viewership habits, screen use, and attention levels will reshape video ad strategies.

NOVA SPORT AND ONEPLAY ACQUIRE RIGHTS TO RUGBY TOURNAMENTS, INCLUDING THE WORLD CUP

27. 1. 2026 | 2 min read Nova Sport and Oneplay expand their rugby coverage, broadcasting the Six Nations and the 2027 World Cup.

TWO-THIRDS OF SHOPPERS USE AI FOR PRODUCT DISCOVERY, BUT 92% STILL TRUST HUMAN REVIEWS

27. 1. 2026 | 2 min read AI tools are increasingly popular among shoppers, but scepticism remains when asked to rely solely on AI during the final stages of a purchase journey.

PRIMA TO BROADCAST DOCU-REALITY SERIES NEMOCNICE 24/7 FROM THE EMERGENCY ROOM

27. 1. 2026 | 2 min read The Prima television group will broadcast a new docu-reality series called Nemocnice 24/7. The premiere is scheduled for 16 February in the early evening on Prima, and the programme will also be available on the prima+ streaming platform.

WHY SUPER BOWL ADS KEEP GETTING FUNNIER—AND LESS TOUCHING

26. 1. 2026 | 2 min read This year's Super Bowl ad lineup tilts decisively toward star power and humor over heartstring-pulling narratives, continuing a trend that has reshaped the game's advertising tone in recent years.

THE BROTHERS AND SISTERS SERIES RETURNS TO THE AIRWAVES ON 10 FEBRUARY.

26. 1. 2026 | 2 min read From 10 February, the series Bratři a sestry and Polabí will clash again. The former will return with new episodes from this date.

HOW TO EXTEND THE LIFE OF SUPER BOWL ADS

25. 1. 2026 | 8 min read Read about creating messages that resonate with consumers well beyond the Big Game.

COMCAST ADVERTISING SURVEY FINDS AI USE HIGH, TRUST LOW AMONG ADVERTISERS

24. 1. 2026 | 3 min read A majority of advertising professionals say artificial intelligence is reshaping TV advertising, but many have yet to see measurable results, according to new research released Jan. 22 by Comcast Advertising.

MCCANN PRAGUE TAKES HOME TWO GOLD AWARDS FROM IMPACT AWARDS

23. 1. 2026 | 3 min read Czech campaigns were successful in Europe at the Impact Awards Europe 2025 competition. Thanks to McCann Prague, they took home two gold and two silver awards.