PRIMA GROUP OWNER SIMPLIFIES OWNERSHIP STRUCTURE

9. 3. 2026 | 2 min read The Prima Group is simplifying its ownership structure, with Prima Media Club Group disappearing from it. It has a minority stake in FTV Prima and a larger stake in Media Club.

MARKETING REQUIRES PATIENCE. QUARTERLY CHASING OF BRAND KPIS IS DESTROYING

9. 3. 2026 | 3 min read Building a brand requires patience and consistency; frequent changes in strategy set the brand back several years, according to the Marketing Longevity Expert Summit, which took place at the Czech Online Expo conference.

MEDIA CLUB SELLS REALITY ASIA EXPRESS AS A PREMIUM PROGRAMME

6. 3. 2026 | 2 min read The Media Club sales agency has included the reality show Asia Express in its premium sales. This is the first format this year that Media Club is marketing in this way.

A LOVE STORY THAT CONTINUES: PRIMA LOVE HAS BEEN SPREADING LOVE ON SCREENS FOR FIFTEEN YEARS

5. 3. 2026 | 4 min read For fifteen years, Prima LOVE has been bringing stories full of love, relationships and emotions to the screen. The popular channel for women will celebrate its birthday on International Women's Day and, on this occasion, will offer new series and another edition of the popular DERMACOL LOVE DAY event.

NOVA GROUP ALSO ACQUIRES RIGHTS TO 2026 FIFA WORLD CUP, WILL SHARE BROADCASTS WITH ČESKÁ TELEVIZE

4. 3. 2026 | 5 min read Czech Television took advantage of the sublicensing option and sold part of the broadcasting rights to the 2026 World Cup to the Nova group in the new World Cup format with 104 matches.

OUT-OF-HOME VIEWING REACHED SEVEN PERCENT IN FEBRUARY

4. 3. 2026 | 2 min read Total television viewership in February increased by ten per cent year-on-year. The inclusion of out-of-home viewership measurements contributed significantly to this increase. As a result, daily viewership is higher by an average of 17 minutes.

WARNING TO CZECH MEDIA: POLITICAL PRESSURE, AI AND PLATFORM DOMINANCE

28. 2. 2026 | 5 min read According to the Report on the State of Czech Democracy, Czechia maintains a high degree of media freedom, but at the same time, attacks on journalists are intensifying and pressure is growing for changes in the financing of public service media. Furthermore, the country is not prepared for the regulation of digital platforms and the impact of artificial intelligence on the media market.

AKA LAUNCHES THE 24TH EDITION OF DIRECT IMPACT CZECH COMPETITION

28. 2. 2026 | 3 min read The Association of Communication Agencies launches the Direct Impact Czech competition, acting as its sole organiser for the first time.

ALZA INVESTS THE MOST IN ADVERTISING AMONG CONSUMER ELECTRONICS RETAILERS

27. 2. 2026 | 1 min read Alza.cz leads the ranking of advertising investments among consumer electronics retailers.

BITPLAY STREAMING SERVICE SHUT DOWN AFTER POLICE AND AKTV INTERVENTION

26. 2. 2026 | 2 min read The Association of Commercial Television Stations announced the successful shutdown of the pirate platform Bitplay, which illegally offered premium sports channels and series. The shutdown was based on a criminal complaint and subsequent investigation by the Czech Police, which identified the operator.

NEW SERIES: DOCENT, INSPEKCE OR MUŽI V LETU. TV STATIONS COVER REAL CASES AND RELATIONSHIP DRAMAS

26. 2. 2026 | 8 min read Czech Television, Nova and Prima are preparing programmes based on real events, pressing social dramas and popular crime series.

PRIMA HAS A NEW SECTION IN THE WORKS. IT ANNOUNCES TITLES THAT WILL BE ADDED

25. 2. 2026 | 2 min read The Prima streaming platform has introduced a new highlighted category called Coming Soon (On the Way to You) in its New section, which shows viewers the most anticipated titles planned for the coming weeks.

THE SECOND SERIES OF THE CZECH VERSION OF NAKED ATTRACTION STARTS TODAY ON TV ÓČKO.

25. 2. 2026 | 2 min read New episodes of the naked dating reality show Naked Attraction are returning to Óčko TV. They will be broadcast every Wednesday at 10 p.m.

FIRST DATA: OUT-OF-HOME VIEWING INCREASED THE RATING OF TOP OLYMPIC BROADCASTS BY 13%

25. 2. 2026 | 3 min read Extended ATO measurement provided the first hard data on how watching broadcasts "outside the home" can increase the overall television rating of a major sporting event. Broadcasts from the 2026 Winter Olympics showed that outside-the-home viewing increases the reach of the most-watched sports broadcasts by up to 13 per cent.

PRIMA WANTS THREE BIG REALITY SHOWS A YEAR, ALSO LOOKING FOR A RELATIONSHIP SERIES TO REPLACE POLABÍ

23. 2. 2026 | 11 min read With approximately 300,000 subscribers, the prima+ platform is still in a growth phase. Jan Maxa, the new Content and Production Director at the Prima Group, describes how he plans to connect the development of programmes for linear broadcasting with prima+, and what is coming up in the near future.

NOVA SELLS THE SERIES MARKOVIČ, KRÁL ŠUMAVY AND EXTRAKTOŘI ABROAD

23. 2. 2026 | 2 min read Oneplay Originals expands abroad. Nova has sold its series Metoda Markovič, Král Šumavy and Extraktoři.

RADIO ADVERTISING GREW BY TWO PER CENT IN 2025, BUT THE MARKET SLOWED DOWN

20. 2. 2026 | 3 min read Although the overall increase in net investment in radio advertising did not keep pace with previous years, it still showed a slight increase of two per cent. The significant reduction in advertising on Czech Radio last year did not help commercial stations.

ADFORUM: THE MOST APPRECIATED CAMPAIGN OF THE YEAR IS “PRICE PACKS” BY PENNY

18. 2. 2026 | 2 min read According to a report by AdForum, the most creative awards last year went to German retailer Penny's "Price Packs" campaign.