THE MARKETING COMMUNICATIONS MARKET GREW BY TEN PERCENT LAST YEAR. THIS YEAR, IT IS MORE CAUTIOUS

27. 4. 2026 | 4 min read Growth in the Czech marketing communications market in 2025 was driven not only by media channels but also, to a significant extent, by non-media channels, according to an expert report by the AKA.

CNN DESCRIBES ITS PARTNERSHIP WITH PRIMA AS ONE OF ITS MOST SUCCESSFUL

27. 4. 2026 | 2 min read Wallid Chamak, a representative of CNN International Commercial, described CNN Prima News as one of the most successful projects in the field of international cooperation.

THE ADC CZECH CREATIVE AWARDS COMPETITION HAS ANNOUNCED ITS FINALISTS

24. 4. 2026 | 2 min read Out of 257 entries, 120 have made it onto the shortlist for this year’s ADC Czech Creative Awards.

SAMO JAŠKO: WITH OUR REALITY SHOWS, WE WANT TO CREATE A COMPREHENSIVE WORLD THAT COVERS ALL KINDS OF EMOTIONS

23. 4. 2026 | 1 min read He is regarded as one of the most experienced managers in the reality TV sector on the Czech and Slovak TV markets. Last year, he caused a stir when he moved from TV Nova – for which he had worked on programmes such as Survivor and Love Island – to rival broadcaster Prima. The guest on the První liga podcast was Samo Jaško, Prima Group’s director of reality and entertainment.

TV NOVA IS MERGING WITH O2 TV, WHICH WILL CEASE TO EXIST AFTER THE MERGER

23. 4. 2026 | 2 min read The Council for Radio and Television Broadcasting (RRTV) has approved the merger of TV Nova and O2 TV. As a result of the merger, O2 TV will cease to exist and its activities and liabilities will be taken over by TV Nova, which will also make changes to its ownership and capital structure.

PAVEL AND AMANPOUR TO SPEAK AT THE CNN PRIMA NEWS CONFERENCE

22. 4. 2026 | 2 min read The Money, Money, Money conference will address issues of security and the economy. President Pavel and journalist Christiane Amanpour will be in attendance.

MORE THAN 40 PER CENT OF CZECHS PAY FOR SUBSCRIPTIONS THEY DON’T USE

20. 4. 2026 | 2 min read According to new data,subscriptions todigital and other services are among the expenses that Czechs often lose track of. Most people pay for several services at the same time, but some of them do not use them regularly, or at all.

ONEPLAY CUSTOMERS CAN TRY HBO MAX FOR FREE IN APRIL

16. 4. 2026 | 2 min read O2 has launched a special offer for Oneplay customers. Throughout April, they can activate HBO Maxfor a one-month trial.

TWO-THIRDS OF CZECHS SUBSCRIBE TO PAY-TV, PAYING AN AVERAGE OF 460 CZK

16. 4. 2026 | 3 min read Czechs continue to spend more on pay-TV. IPTV is gaining ground, particularly among younger viewers and in large cities, according to the Atmedia index.

ONEPLAY JOINS PPF’S UNITY LOYALTY PLATFORM

15. 4. 2026 | 2 min read From 20 May, the PPF Group’s ecosystem of benefits will also be extended to Nova Group customers who use the Oneplay service.

NOVA IS LOOKING FOR TALENTS. APPLY TO STUDY AT THE CME CONTENT ACADEMY

14. 4. 2026 | 3 min read TV Nova and FAMU are jointly launching the next academic year of the CME Content Academy, a unique one-year educational programme featuring intensive practical experience in television. Applications are open to graduates of bachelor’s and master’s degree programmes in film production who see their future in the world of television. Applications are being accepted from 1 to 31 May 2026.

CAN AI DRIVE BRAND STRATEGY? AND WHY IS CREATIVITY DISAPPEARING FROM CREATIVE WORK?

14. 4. 2026 | 5 min read Whilst artificial intelligence can outperform humans in operational tasks, it still has its limitations when it comes to strategic brand management. Its solutions lead to the mediocrity and indistinguishability that characterise contemporary advertising, according to speakers at the Brandstorming conference.

NOVA IS SENDING THE POLICIE MODRAVA SERIES AGAINST POLABÍ AND WILL ALSO BE DEPLOYING THE JITŘNÍ ZÁŘE SERIES

14. 4. 2026 | 2 min read The Nova television group will be revamping its prime-time linear programming in May, both on weekdays and at weekends.

RIVAL BROADCASTERS PRIMA AND NOVA HAVE JOINED FORCES TO SPEAK OUT AGAINST ONLINE HATES

13. 4. 2026 | 2 min read Rival broadcaster Prima has joined TV Nova’s campaign to combat hate speech on social media.

CNN PRIMA NEWS WILL BROADCAST A SPECIAL REPORT ON THE HUNGARIAN ELECTIONS ON SUNDAY

10. 4. 2026 | 2 min read CNN Prima Newswill broadcast a special election coverage programme on Sunday evening covering the Hungarian parliamentary elections.

ADVERTISERS MUST ALSO FOCUS ON CONNECTED TV

10. 4. 2026 | 3 min read Smart TV is experiencing growth in the Czech Republic, with a million new viewers added between 2020 and 2022 alone, says Vojtěch Lambert, head of the LCG New Media agency.

THE FIRST QUARTER SAW ČESKÁ TELEVIZE TAKE THE LEAD IN MARKET SHARE

9. 4. 2026 | 3 min read The broadcast of the Winter Olympics in Milan and Cortina had the greatest impact on the performance of television groups in the first quarter of this year.

EVENTS IN THE MIDDLE EAST HAVE AFFECTED INTEREST IN NEWS WEBSITES

8. 4. 2026 | 2 min read The News category saw a significant increase in traffic in March. The key factor was the escalation of the armed conflict in the Middle East, specifically the launch of military operations by the US and Israel against Iran on 28 February. Traffic to news websites rose by 3 per cent month-on-month in March across all measured devices.