JAN VLČEK JOINS PRIMA’S MANAGEMENT TEAM AND WILL ALSO DRAW UP THE COMPANY’S BUSINESS POLICY

15. 7. 2026 | 2 min read The Prima Media Group is expanding its senior management team. The newly created position of Executive Advisor to the Board will be filled by Jan Vlček, who has experience in management roles at TV Nova, the CME Group and in the investment sector. He will focus on business strategy, developing partnerships and identifying new growth opportunities.

COLOURS OF OSTRAVA TO WELCOME NEW BRAND ACTIVATIONS

15. 7. 2026 | 3 min read This year, the Colours of Ostrava Festival is expanding its collaboration with brands that are setting up their own experience zones on the festival site. New main partner Allegro will present the Wishlist Zone, whilst Decathlon will be taking part for the first time and Tic Tac will build on last year’s initiative with an expanded programme.

PRIMA SPORT ON TERRESTRIAL TV IN FULL HD? IT HAS BEEN INCLUDED IN DVB-T2 MULTIPLEX 24

14. 7. 2026 | 2 min read A channel slot for the forthcoming Prima sport channel has appeared on nationwide DVB-T2 multiplex 24. It is also noteworthy that the slot is technically configured for Full HD resolution.

PRIMA SPORT LAUNCHES IN AUGUST. WHAT WILL IT BE BROADCASTING?

13. 7. 2026 | 4 min read The Prima media group has informed television operators of the date on which it would like to launch its new themed channel, Prima Sport. The schedule is set to feature ice hockey, football, floorball and other ball sports, as well as events such as the Ski Classics and e-sports.

THE CZECH FINAL AT WIMBLEDON WAS THE MOST-WATCHED PROGRAMME ON SATURDAY

12. 7. 2026 | 2 min read This year’s Wimbledon women’s final, which featured an all-Czech line-up, was the highlight of Saturday’s television schedule. Thanks to its live broadcast, Prima achieved the highest audience share on Saturday.

THE LAUNCH OF PRIMA SPORT IS APPROACHING. IT HAS UNVEILED ITS LOGO AND IS TEASING FANS WITH HOCKEY, FOOTBALL AND VOLLEYBALL

11. 7. 2026 | 2 min read The Prima Group has already unveiled the logo for its new channel, Prima sport, which is currently in the pipeline, and has announced that it will launch “very soon”.

PRIMA IS BROADCASTING THE CZECH WOMEN’S WIMBLEDON FINAL; IT HOLDS A SUBLICENCE FROM EUROSPORT

10. 7. 2026 | 2 min read The historic clash between two Czech tennis players in the Wimbledon final will also be shown on free-to-air television. It will be broadcast on TV Prima’s main channel.

SIX CZECH COMMERCIALS THAT, ACCORDING TO RESEARCH, WERE SUCCESSFUL. WHAT DO THEY HAVE IN COMMON?

8. 7. 2026 | 6 min read Humour, emotion, empathy and original ideas are the key factors determining which adverts resonate most strongly in the Czech Republic. This is the finding of a study by Ipsos, which analysed 60 campaigns from 2025, focusing on their creative impact and their connection with consumers.

NOVA IS ATTRACTING AUDITIONERS FOR ‘SUPERSTAR’ THROUGH BORHYOVÁ AND KORANTENG AS WELL

7. 7. 2026 | 2 min read TV Nova has launched a campaign for the new series of the SuperStar talent show under the slogan “Where are you?”. The campaign encourages potential contestants to attend the upcoming auditions, featuring Televizní noviny presenters Lucie Borhyová and Rey Koranteng.

CZECH TELEVISION HAS MAINTAINED ITS LEADING POSITION AT THE HALWAY-THROUGH POINT OF THE YEAR, GROWING THANKS TO SPORTS BROADCASTING

7. 7. 2026 | 3 min read Czech Television’s channels recorded the highest share of the television market in the first half of 2026. Compared with the same period last year, they were helped in particular by sports coverage of the Winter Olympics and the Ice Hockey and Football World Cups.

KOŤÁK LIVE REACHED OVER 2.5 MILLION VIEWERS ACROSS PLATFORMS IN TEN MONTHS

7. 7. 2026 | 2 min read The entertainment programme Koťák Live has been running for ten months and, according to the producers, has reached more than 2.5 million unique viewers.

TURNOVER OF THE AUDIOVISION ROSE LAST YEAR. HOWEVER, THE SUSPENSION OF INCENTIVES AND THE UNCERTAINTY SURROUNDING ČT POSE A THREAT

5. 7. 2026 | 4 min read According to the Association of Audiovisual Producers (APA), increased incentives have helped bring foreign productions back to the Czech Republic; however, concerns have been raised both by the suspension of new applications and by the government’s proposal to abolish licence fees for Czech Television (ČT).

ŠTĚPÁN KRB TO HEAD THE PRIMA GROUP’S LEGAL DEPARTMENT

2. 7. 2026 | 2 min read The Prima Group has filled the position of Head of the Legal Departmentwith effect from 1 July. Štěpán Krbis joining the company’s management team.

THE ÓČKO MUSIC CHANNEL HAS HAD ITS CABLE BROADCASTING LICENCE REVOKED

2. 7. 2026 | 1 min read Óčko continues to hold licences for terrestrial broadcasting until 2030 and for broadcasting via special transmission systems until 2034.

PRIMA GROUP’S REVENUE, INCLUDING RADIO AND DIGITAL, REACHED 7.2 BILLION CZK LAST YEAR

2. 7. 2026 | 2 min read The Prima Media Group ended 2025 with consolidated revenue of 7.195 billion koruna and an EBITDA of 1.803 billion CZK.

NOVA INCREASED ITS TURNOVER BY A THIRD LAST YEAR, WITH NET PROFIT APPROACHING TWO BILLION

2. 7. 2026 | 3 min read TV Nova Group’s turnover rose by 2.5 billion crowns last year. Net profit was also higher, approaching the 2 billion CZK mark. Television advertising remains the main source of revenue, although its total volume fell slightly last year.

THE CAMPAIGN FOR THE FILM VELKÝ VLASTNECKÝ VÝLET WON SILVER AT THE CANNES LIONS

2. 7. 2026 | 3 min read The only Czech campaign awarded at this year’s Cannes Lions festival was the communication campaign for the documentary film Velký vlastenecký výlet. The project, produced by Punk Film with support from the creative workshop Fun House, the Leo Prague agency and other teams from Publicis Groupe, won a Silver Lion.

PRIMA SPORT IS SET TO ENTER THE FREE-TO-AIR TV MARKET; NOVA AND O2TV HAVE PREVIOUSLY PAVED THE WAY

1. 7. 2026 | 4 min read The Prima television group wants to shake things up in the sports channels sector. However, this is a challenging sector in which not everyone will succeed.