THE WORLD BEHIND THE RED BUTTON: WE CAN HARDLY IMAGINE TELEVISION WITHOUT HBBTV TODAY

1. 6. 2022 | 15 min read Czechs are not the only ones discovering the TV world behind the red button. HbbTV has come a long way since its launch in 2011 and has rightfully become one of the most dynamically evolving global TV technologies of today. It is popular with TV stations, viewers and advertisers all over the world - demand from all parties is rising and the already wide range of options is expanding accordingly. It is because HbbTV combines the biggest advantages of TV and the internet: a wealth of quality content intended for the big screen and unlimited access in terms of space and time. What are the opportunities hidden behind the red button?

NEW SVOD DATA: NETFLIX, HBO MAX AND VOYO ARE USED THE MOST

1. 6. 2022 | 3 min read The number of SVOD users in the Czech Republic is growing. The top three services on the local market are Netflix, HBO Max and Voyo.

HBBTV SYMPOSIUM AND AWARDS 2022: CALL FOR SPEAKERS

1. 6. 2022 | 5 min read The 10th HbbTV Symposium and Awards on November 9-10, 2022 in Prague, Czech Republic, will provide a unique platform to present and discuss the latest developments in the connected TV industry. The HbbTV Association, which co-hosts the in-person event with the Czech Association of Commercial Television (AKTV), is inviting industry executives and experts to address the top-level audience as speakers in the conference programme.

THE NEW TV PRIMA DOCU-REALITY SHOW WILL FOCUS ON THE TRANSFORMATION OF CZECH COTTAGES AND CHALETS

27. 5. 2022 | 1 min read Prima Television together with Media One agency is preparing to broadcast a new reality show about housing called Cottages of Dreams.

MONITORING: ADVERTISING INVESTMENTS IN MEDIA ARE GROWING RAPIDLY THIS YEAR

19. 5. 2022 | 2 min read Monitored media advertising investments grew by almost a quarter year-on-year in April. Then for the first four months of 2022 they were up 15 percent, Nielsen Admosphere monitoring shows.

NOVA AND MARKÍZA OPEN CME CONTENT ACADEMY PROGRAMME

17. 5. 2022 | 2 min read TV Nova and TV Markíza are opening a two-year study programme to prepare candidates to work with the CME TV group.

ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES FIVE YEARS AND BRINGS A LOT OF NEWS

12. 5. 2022 | 3 min read This spring marks the fifth anniversary of the Association of Commercial Television whose founding members are the Nova, Prima and Óčko TV groups. During its existence, AKTV has been actively involved in the TV industry and legislative processes and has become a respected stakeholder. To support its marketing activities, it has launched a B2B brand and industry website ScreenVoice, and on the occasion of its 5th anniversary, its visual identity has been refreshed.

NOVA EXPANDS SOCIAL NETWORKS TO HBBTV, LAUNCHES SOCIAL TV

11. 5. 2022 | 2 min read Nova Group is launching Social TV, a hybrid broadcasting (HbbTV) app that extends its red button services.

NOVA WILL DEPLOY THE SHOW LEGO MASTERS TO PRIME-TIME FROM JUNE

9. 5. 2022 | 2 min read The TV format, which was directly co-created by the Lego brand, will be aired by Nova in primetime on Sundays in June.

GROWTH BROUGHT PRIMA TO THE TOP IN PRIME-TIME

5. 5. 2022 | 2 min read Czech TV's stations remained the strongest domestic TV group in April in the over-15 general audience. Prima improved the most year-on-year, mainly thanks to its thematic channels.

WILLINGNESS TO PAY EXTRA FOR A SOCIALLY RESPONSIBLE BRAND IS GROWING

4. 5. 2022 | 3 min read After declining during the pandemic, willingness to pay extra for a socially responsible brand is on the rise again.

PRIMA WILL START AUCTIONING OFF PART OF THE SPACE NEXT YEAR

4. 5. 2022 | 10 min read The Prima Group is trying to counter the expected outflow of advertising GRPs in linear TV and will introduce auction sales for part of its advertising space from 2023, following restrictions on rewind advertising in IPTV. And it is already announcing price increases.

BIOPARTY ZEMANKA CAMPAIGNS ON TV FOR THE FIRST TIME

4. 5. 2022 | 1 min read Founder Jan Zeman became the face of the first television campaign of the Zemanek Brickworks.

MEDIA FREEDOM DAY & MEDIA FREEDOM ACT: WHAT FREEDOM LOOKS LIKE TO EUROPE’S MEDIA

3. 5. 2022 | 8 min read Today, broadcasters and streaming services around Europe celebrate Media Freedom Day[1]. As the European Commission drafts the European Media Freedom Act (EMFA), ACT, ABBRO, ACCeS, AKTV, ARCA, CRTV, UTECA and VÖP recall common principles to safeguard media pluralism, independence and sustainability. Any new regulations impacting audio-visual media should be assessed in light of general principles, such as media sustainability, to avoid regulatory conflicts and lack of coherence that negatively impact the media landscape. The EMFA should be an opportunity to develop a more holistic approach to media pluralism.

CNN PRIMA NEWS SHARE EXCEEDS 1.5% AFTER TWO YEARS

3. 5. 2022 | 3 min read after two years of broadcasting, the average rating of CNN Prima News is 1.58% in the 15-69 audience group.

TV NOVA RECEIVES OFFICIAL SUSTAINABLE PRODUCTION CERTIFICATIONS

2. 5. 2022 | 4 min read Two projects of TV Nova have received official sustainable production certifications from the British Albert platform. The first one is a new series Mimořádné intelektové nadání (m.i.n.) directed by Marek Najbrt and Tomáš Pavlíček. the latter awarded project is the original sketch show První dobrá conducted by Vincent Navrátil. TV Nova has become the first TV company in Central and Eastern Europe certified for sustainable production. “The health of our planet and the climate change is one of the biggest stories of our time. As a broadcaster we can make the greatest impact in this respect through our content and inspiration provided to our viewers. However, we consider it no less important to clean up our act and minimise our carbon footprint,” says Hana de Goeij, head of sustainable production and content of TV Nova. Sustainable film making aims at reducing the carbon footprint and offsetting the remaining emissions, i.e. providing financial support to projects that deliberately reduce the amount of carbon dioxide in the atmosphere.

DO NOT DROWN IN MEDIOCRITY

28. 4. 2022 | 5 min read The right brand experience is a competitive advantage for brands, says Jiří Jón.

MEDIA CLUB HAS A NEW CORPORATE IDENTITY: THE MODERN LOGO DESIGN REFLECTS THE MULTIMEDIA ATTRIBUTES OF THE PRIMA GROUP

27. 4. 2022 | 2 min read Media Club has a new corporate identity. Modern logo design reflects the multimedia attributes of the Prima Group.