SURVIVOR WILL START ON TV NOVA ON 11 JANUARY, ON VOYO THE DAY BEFORE

28. 12. 2021 | 3 min read TV Nova will launch the Czech-and-Slovak version of the Survivor reality show on Tuesday, 11 January 2022 at 8 pm. The day before, on 10 January, the first episode will be shown on Voyo. The competition will feature celebrities.

UP TO 9 MILLION CZECHS WATCH TV AT CHRISTMAS. FAIRY TALES PREVAIL

22. 12. 2021 | 3 min read The time spent with TV screens on Christmas Eve is growing up to more than six hours a day.

CHRISTMAS IS AROUND THE CORNER, HOW TO TUNE IN? TOP 7 CHRISTMAS ANIMATED COMEDIES!

21. 12. 2021 | 3 min read Christmas is around the corner, so it's time to tune in to Christmas movies. To make sure they're not just any comedies, Óčko has selected seven of the best animated comedies that have the spirit of Christmas in them. Grinch The story is about a green Grinch who hates Christmas and who decides to steal Christmas from people. But even the mischievous and cynical Grinch discovers that not everything has to be bad about Christmas.

MORE AND MORE CZECHS ARE WATCHING PAID STREAMS, BUT NOT EVERYONE IS PAYING FOR THEM

20. 12. 2021 | 3 min read Although more and more Czechs are using paid streaming services, not all people are actually paying for the content, notes Erika Luzsicza.

MEDIA INVESTMENTS SURPASSED LAST YEAR’S VOLUMES IN NOVEMBER

17. 12. 2021 | 1 min read In this year’s eleven months, all media types show higher volumes of ad investments than in the comparable period last year.

GOOD IDEAS ARE THE HEART OF GOOD ADVERTISING – DIRECT RESPONSE SHOULDN’T BE AN EXCEPTION

1. 12. 2021 | 6 min read Russell Fisher and Matt Lord of Cain&AbelDDB argue that well-crafted direct response TV ads could be your brand’s secret sauce.

RESEARCH: WHEN DOES AN ADVERTISING SPOT HAVE THE GREATEST EFFECT?

30. 11. 2021 | 4 min read Behavio Labs analyzed selected ad campaigns to see how they performed in terms of the key conditions for successful advertising.

NOVA IS WORKING ON ANOTHER SERIES OF THE COOKING SHOW MASTERCHEF

26. 11. 2021 | 2 min read Nova is planning another series of the show Masterchef Czechia, casting is currently underway. The broadcast of this year’s series ended on Wednesday 24 November.

CHILDREN WATCH TV MORE OFTEN THAN YOUNG PEOPLE, WHO PREFER SOCIAL MEDIA

26. 11. 2021 | 4 min read While watching TV is one of the most frequent media activities for children under 14, it is much less frequent among 15-19 year olds. They spend more time watching movies on electronic devices and especially on social media.

AKTV LAUNCHED A SPOT TO CELEBRATE THE 25TH WORLD TELEVISION DAY

22. 11. 2021 | 1 min read AKTV joined in the commemoration of World Television Day with a special spot.

ATO: ALMOST 7 MILLION CZECHS WATCH TV DAILY

20. 11. 2021 | 3 min read On the occasion of World Television Day, the ATO has published key TV viewing trends in the Czech Republic.

IN OCTOBER, MEDIA AD INVESTMENTS WERE HIGHER THAN LAST YEAR

19. 11. 2021 | 2 min read The volume of monitored ad investments in the media was higher this October than in the same period last year.

INTEREST IN THE NEWS ON SMARTPHONES INCREASED IN THE CZECH REPUBLIC

18. 11. 2021 | 2 min read People’s interest in online news on mobile phones, tablets or e-readers has grown by nearly 20% over three years, according to the Media Project research data.

TV IS WATCHED MAINLY LIVE, IN DIGITAL ON DEMAND

16. 11. 2021 | 3 min read Live TV viewing remains the strongest type of linear TV viewing. TV content in the digital environment is watched most often on demand.

MEDIA CLUB AND NOVA SHOW OFF THEIR OCTOBER PERFORMANCES

9. 11. 2021 | 3 min read Both czech major stations in the tv advertising market point to october's successes in their materials.

PRIMA PREPARING PAID VIDEO LIBRARY TO MAKE NEW SPACE FOR ADVERTISING

2. 11. 2021 | 16 min read Prima, the second largest commercial TV in the Czech Republic, prepares its paid on-line video library through which it will seek to address more viewers and offer more ad space to its advertisers.

CZECH TV COMPANIES WANT TO COMPETE WITH NETFLIX, THEY ARE INVESTING IN VIDEO LIBRARIES

2. 11. 2021 | 4 min read Number one and number two of the Czech commercial TV market invest in paid streaming services. Nova’s strategic priority is its video library Voyo. Prima will come with a competitive project within several months.

NOVA STARTS APPLYING GREEN FILMING PRINCIPLES

27. 10. 2021 | 6 min read The Nova TV group starts applying green filming principles and plans to introduce them into all countries where the CME group operates, describes Hana de Goeij.