THE 10TH HBBTV SYMPOSIUM AND AWARDS WILL TAKE PLACE IN PRAGUE

11. 2. 2022 | 1 min read The 10th HbbTV Symposium and Awards will take place in Prague, Czech Republic, on November 9 and 10, 2022. This was announced today by the HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes.

DELAYED TV VIEWING INCREASED BY A THIRD IN A YEAR

9. 2. 2022 | 2 min read The dominant source of TV viewing continues to be so-called live viewing, accounting for 84 % of total TV viewing. However, the share of delayed viewing is increasing.

CZECHS AND ADVERTISING 2022: ADVERTISING SATURATION ON SOCIAL MEDIA IS GROWING

4. 2. 2022 | 5 min read Czech users' sense of oversaturation from the level of advertising on social networks is increasing. This is especially true for Facebook and YouTube, the Czechs and Advertising 2022 study found.

TRUST RESEARCH: WHICH ADVERTISING CHANNELS DO CZECHS TRUST?

3. 2. 2022 | 4 min read In the autumn of 2021, the research company Nielsen conducted a multinational study Trust in Advertising, primarily focused on the trust of the inhabitants of the surveyed countries in various communication channels. Martin Chalupník from Nielsen Admosphere writes about the study.

LIDL, KAUFLAND AND ALBERT INVESTED THE MOST IN ADVERTISING IN 2021

2. 2. 2022 | 2 min read Food chains led by Lidl, Kaufland and Albert were the biggest advertisers last year, according to Nielsen Admosphere monitoring.

GRUNT: VOYO EXCEEDED THOUSANDS OF 350 SUBSCRIBERS

30. 1. 2022 | 2 min read The number of Voyo video subscribers was to exceed 350,000. Another milestone is reaching 500,000 subscribers.

NOVA SPORT WILL OPERATE A NEW SPORT STUDIO SINCE THE MIDDLE OF THE YEAR

28. 1. 2022 | 1 min read Nova Group is building a new multifunctional sports studio, that will be used for broadcasting Nova Sport stations. It will be presented for the first time in the middle of 2022.

IN THE SPRING, NOVA WILL INCLUDE THREE NEW PREMIERE SERIES AND THE REALITY SHOW

28. 1. 2022 | 3 min read TV group Nova will include three more premiere series in the spring broadcast, as well as new episodes of the reality show Your Face Has a Known Voice.

VIEWERS PAY MORE ATTENTION TO ADS ON TV THAN ON YOUTUBE AND FACEBOOK

27. 1. 2022 | 7 min read An extensive study conducted in German-speaking countries revealed that linear TV and BVOD show much better results in viewers’ aided and unaided ad awareness and in the purchase intention.

NUMBER OF VIEWS AND TIME SPENT WATCHING ONLINE VIDEO INCREASED LAST YEAR

24. 1. 2022 | 3 min read The number of video views on the Czech Internet and the time spent watching online video increased last year. The strongest providers according to these indicators are Seznam and FTV Prima.

PRIMA COOL DEPLOYED A NEW SERIES OF THE SIMPSONS ON 25 JANUARY

20. 1. 2022 | 1 min read The premiere of the thirty-third season of The Simpsons launched on Prima Cool on Tuesday 25 January at 8.15pm.

TELEVISION DELIVERED MORE ADVERTISING GRPS IN 2021

20. 1. 2022 | 2 min read TV stations delivered 3% more ad GRPs in the TV market last year than in 2020.

PRIMA, ČT AND NIELSEN LAUNCH COMBINED MEASUREMENT OF TV AND ONLINE VIDEO ADVERTISING

17. 1. 2022 | 11 min read Prima Group and Nielsen Admosphere have launched a combined measurement of TV and online video advertising. Aggregate data on Prima TV viewership not only on TV screens but also on other platforms on which Prima delivers content is available in Adwind Kite software.

ADVERTISERS LOOK TO SPEND MORE ON ALL FORMS OF VIDEO, SURVEY FINDS

17. 1. 2022 | 2 min read Advertiser Perceptions said 24% plan to spend more on linear TV

PRIMA INCREASED SALES THE YEAR BEFORE LAST. PROFIT EXCEEDED CZK 0.5 BILLION

12. 1. 2022 | 2 min read The Prima TV group reported better year-on-year financial performance in the “Covid” year 2020. It increased both its turnover and profit.

TV NOVA TO LAUNCH A NEW STATION SOON

11. 1. 2022 | 2 min read The family of TV channels of the Nova group will expand to include another programme, which will be focused on sports again. CME’s CEO, Didier Stoessel, confirmed that in an interview for Forbes. Nova Sport 5 is going to be launched “soon”, he said. “Sport will play a bigger and bigger role. What it has in common with the news is that it is usually watched live. Sport is going to grow and that is why we are investing so much in it. We have four sports channels and Nova Sport 5 will join them soon. The third issue will be a total increase in video content consumption,” said the manager in the interview.

TV SPRING STARTS, PRIMA AND NOVA TO LAUNCH NEW SHOWS

10. 1. 2022 | 3 min read The commercial rivals Nova and Prima start the spring season, each with a new series and a new reality show.

MEDIA 2021: VIDEO AND AUDIO ON DEMAND, DIGITALISATION AND PAYWALL

30. 12. 2021 | 18 min read Ongoing efforts to impose a charge on online content, boosting the offering of content on demand or new thematic TV and radio stations. Here is the recapitulation of events in the media market in 2021.