TV AROUND THE WORLD CELEBRATES THE POWER OF ATTENTION

21. 11. 2022 | 5 min read TV companies around the world celebrate World Television Day on 21 November to remind us of the attention-grabbing power that Total TV holds. As part of the annual United Nations initiative, a 30 second-spot will be broadcast and shared online worldwide.

LINEAR TV ADVERTISING CAN BE TARGETED AND PERSONALISED THANKS TO HBBTV

15. 11. 2022 | 4 min read HBBTV SOLUTIONS CAN BRING PERSONALISATION AND TARGETING TO LINEAR TV ADVERTISING. ONLINE VIDEO OPERATORS ARE SET TO EARN MORE THAN THREE TIMES THE REVENUE FROM ONLINE ADVERTISING THAN FROM ONLINE SUBSCRIPTION SALES WITHIN FIVE YEARS. THIS WAS ALSO DISCUSSED AT THE HBBTV SYMPOSIUM.

ADVERTISERS DON´T PANICK, SO FAR THEY ARE SIGNING MORE CONTRACTS THAN LAST YEAR OR THE YEAR BEFORE, SAYS HEAD OF NOVA VLČEK

12. 11. 2022 | 1 min read A year ago at this time, Jan Vlček, CEO of the Nova group, was praising the "golden times" for the TV business. Big advertisers - retail chains, electronics manufacturers or e-shops - were spending billions on advertising spots as people rushed to shop after the pandemic.

NOVA DEPLOYS THREE PEANUTS FOR CINDERELLA, VOYO KING OF ŠUMAVA AT CHRISTMAS

11. 11. 2022 | 2 min read The main Christmas fairy tale on TV Nova will be the fairy tale Three nuts for Cinderella. the video platform Voyo will premiere the miniseries King of Šumava.

WINNERS OF HBBTV AWARDS 2022 ANNOUNCED: TV NOVA WON TWO AWARDS

10. 11. 2022 | 3 min read The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, has unveiled the winners of the HbbTV Awards 2022, showcasing and celebrating excellence in the HbbTV community.

HBBTV IS ACTIVELY USED BY ONE MILLION USERS, MOSTLY YOUNGER

9. 11. 2022 | 2 min read This week, Prague hosts international expert meeting on HbbTV broadcasting. The number of active HbbTV users in the Czech Republic is one million.

SYMPOSIUM HBBTV: NOVA AND PRIMA HAVE SHOWN WHAT THEY ARE ATTRACTING VIEWERS WITH UNDER THE RED BUTTON

9. 11. 2022 | 3 min read The tenth anniversary edition of the international conference HbbTV Symposium and Awards 2022 started on Wednesday 9th November in Prague. The morning session was dedicated to the partners of the event from the Czech Republic under the banner of the AKTV. HbbTV has already become an absolutely common part of the distribution mix for media groups Nova and Prima, enabling them to connect linear broadcasting and the online world.

NOVA, PRIMA AND OČKO MAKE AGREEMENT WITH HELLSHARE AND HELLSPY

9. 11. 2022 | 2 min read Television groups Nova, Prima and Óčko, through the Association of Commercial Television (AKTV), entered into a cooperation agreement with I&Q Group at the beginning of this autumn season, relating to content sharing platforms on the domains Hellshare.cz, Hellspy.cz and Hellspy.sk. This agreement, which is the first of its kind concluded between copyright holders and a repository, regulates the conditions for the application of automatic filters in content search and upload in relation to selected copyrighted works of commercial broadcasters.

NOVA ADDS QUIZ FORMAT TO HBBTV AND EXTENDS MAX REACH

8. 11. 2022 | 2 min read Nova group is adding a new quiz format to its HbbTV advertising offer. At the same time, it is also expanding the possibilities of the Max Reach format.

MEDIA CLUB USES ARTIFICIAL INTELLIGENCE TO DISTRIBUTE TV CAMPAIGNS

7. 11. 2022 | 7 min read Media Club deploys artificial intelligence to optimise TV campaigns. this enables it to better tailor client campaigns to 25 defined target groups.

CHIEF OF VOYO DANIEL GRUNT: WE ARE PREPARING TWO MORE SERIES OF IVETA

6. 11. 2022 | 13 min read We are preparing two more series of the show Iveta, says Daniel Grunt, head of new media at the CME Group.

TOP SPEAKERS TO HEADLINE HBBTV SYMPOSIUM 2022

4. 11. 2022 | 3 min read Top-level executives from major market players and leading industry experts will discuss the latest developments in the connected TV market, unveil new products and services and provide exclusive insights in future trends at the 10th HbbTV Symposium and Awards on November 9-10 in Prague hosted by the HbbTV Association and the Czech Association of Commercial Television (AKTV).

IN THE CZECH REPUBLIC THERE ARE MORE AND MORE VIDEO VIEWERS AND THOSE WHO ARE WILLING TO PAY FOR THEM

4. 11. 2022 | 3 min read New results of a regular study on the viewership of video content on the internet by Nielsen Admosphere provide, among other things, a typology of viewing behaviour and describe trends in the consumption of internet videos.

CIF: NO SHOCKS AWAIT THE CZECH MARKET, PRIMA IS LOOKING FOR 100,000 PAYERS

1. 11. 2022 | 3 min read Rising inflation and the expected more frugal behaviour of Czech customers should not have a negative impact on the Czech market of SVOD services, representatives of commercial TV stations estimated at Tuesday's Czech Internet Forum conference.

ADS FOR THE RIGHT BRAIN ARE MORE EFFECTIVE BUT THERE ARE FEWER OF THEM

25. 10. 2022 | 6 min read ADS ACTIVATING THE RIGHT HEMISPHERE OF THE BRAIN ARE MORE EFFECTIVE AND attract MORE ATTENTION, BUT THEY DIMINISH OVER TIME. THIS WAS one of The findings presented by ORLANDO WOOD AT THE BRAND MANAGEMENT CONFERENCE

TV NOVA TO INCREASE THE ADVERTISING COST BY 12% FOR 2023

24. 10. 2022 | 3 min read TV Nova will partly reflect the price increase in its business policy for 2023. it will increase its TV advertising cost by 12%.

AKTV CONFERENCE WILL PRESENT ITS FIRST-EVER RESEARCH AND WILL FOCUS ON ATTENTION IN ADVERTISING

20. 10. 2022 | 3 min read The traditional autumn conference of the Association of Commercial Television (AKTV) will take place on 22th of November 2022 in Spojka Karlín and will be co-hosted by the Slovak Asociácia televiznych vysíateľov Slovenska (ATVS). The main item on the agenda will be the first ever research conducted for AKTV, namely the czech edition of the Track the Success study. The conference will be held under the auspices of the newly created ScreenVoice TALKS brand. This new umbrella for AKTV's conference activities further develops the ScreenVoice brand, which brings marketers, advertising agencies and commissioners regular inspiration from the world of (not only) television, TV advertising and total video.

CONSUMPTION AND MEDIA BEHAVIOUR OF THE 55+ GENERATION IS CHANGING

19. 10. 2022 | 5 min read Today’s generation of people aged 55-69 is more active and technologically savvy than it was six years ago. this is the result of the new wave of the omg research focused on the ‘silver generation’.