DUŠAN ŠVALEK IS CHIEF OPERATING OFFICER OF CME, MOTHER OF TV NOVA

4. 4. 2022 He is responsible for CME's transformation strategy with a focus on building a business-to-consumer model.

MEDIA LITERACY OF CZECHS IS INCREASING, ACCORDING TO RESEARCH

30. 3. 2022 The level of media literacy is generally increasing in Czech society. This is according to research by the Department of Media and Cultural Studies and Journalism at Palacký University in Olomouc and the STEM/MARK agency.

STUDY: BRANDS ARE DROWNING IN A SEA OF SAMENESS, THEY CAN SURPRISE ONLY A THIRD OF PEOPLE

30. 3. 2022 Only a third of Czech consumers can recall a unique brand, according to a study by Ogilvy Consulting and GroupM.

TV PRIMA LAUNCHED MAX REACH AD FORMAT IN HBBTV

30. 3. 2022 An advertising format that maximises reach by combining TV spot advertising and HbbTV has been launched by Prima TV.

THE GROWTH OF TV ADVERTISING DEMAND IN CR CONTINUES

28. 3. 2022 The TV advertising market in the Czech Republic continues to grow in the first months of this year and the increased demand for TV advertising space persists.

THE NOVA GROUP HAS LAUNCHED TN LIVE AND NOVA LADY STATION IN THE HBBTV ENVIRONMENT

25. 3. 2022 Nova Group has come up with the launch of TN Live under the red button (in the HbbTV environment) in connection with the war in Ukraine. Viewers will now also find Nova Lady there. This station is on the Nova Group's offer from autumn 2021.

ADVERTISING INVESTMENT IN MEDIA TO INCREASE BY 8% IN 2021

24. 3. 2022 The advertising market has recovered from the effects of the covid-19 pandemic and will see an 8% growth in above-the-line media investment in 2021 compared to 2020, according to AdIntel monitoring.

INTERNET VIEWING OF PAID VIDEOS IN THE CZECH REPUBLIC HAS TRIPLED IN TWO YEARS

23. 3. 2022 The Czech Statistical Office report declares, that the video viewing on internet is increasing in the Czech Republic. About 1.4 million people over the age of 16 watch videos on paid sites.

PRIMA PLANS TO AIR LICENSING SHOW MY MAN CAN DO IT

22. 3. 2022 Prima Television is preparing a new licensed entertainment-competition format, which will be broadcasted in the Czech Republic under the title My Man Can Do It.

WELCOME TO THE NEW NORMAL, IT’S THE SAME AS THE OLD ONE

21. 3. 2022 Despite dire predictions of Covid-driven decline for some sectors and exponential growth for others, we’re largely where we would have been if it had never happened.

ADVERTISING INVESTMENT IN MEDIA GROWS IN DOUBLE DIGITS THIS YEAR

17. 3. 2022 According to data from Nielsen Admosphere monitoring, the first two months of this year are significantly better than January and February 2021 in terms of total advertising investment in media.

NOVA EXTENDS TV NEWS FOOTAGE, INCLUDES UKRAINIAN BROADCASTS

9. 3. 2022 TV Nova is expanding the space for news coverage from Ukraine. It has also extended the footage of several of its programmes and included Ukrainian TV broadcasts on the web.

OPERATORS AND TV NOVA WANT TO TACKLE “AD SKIPPING” TOGETHER

23. 2. 2022 IPTV operators consider it necessary that the change in the offer relating to skipping ads in the backview is discussed in the light of customer needs and that the discussion takes place across the market. TV Nova agrees with this.

TIME SPENT IN FRONT OF THE TV EXCEEDED 4 HOURS LAST YEAR, THE HIGHEST IN 25 YEARS

22. 2. 2022 The surge in TV viewership in the first year of the pandemic continued into 2021. Time spent in front of a TV screen has surpassed the four-hour-a-day mark for the first time.

INTERNET VIDEO VIEWING “SKYROCKETING” IN THE CZECH REPUBLIC

22. 2. 2022 Internet video viewing “skyrocketing” in the czech republic according to the national transmission company CRa.

TOP MEDIA: NOVA STILL HAS THE HIGHEST REVENUE, SEZNAM.CZ THE HIGHEST PROFIT

21. 2. 2022 TV Nova tops the ranking of media companies operating in the Czech Republic in terms of revenue, Seznam in terms of profit.

PRIMA IS PREPARING A REALITY SHOW TALENT AGAIN THIS YEAR, IT HAS OPENED CASTING

18. 2. 2022 TV Prima and Slovakia's TV Joj have started preparations for the next series of the show Czechia Slovakia's Got Talent.

ABOUT A TENTH OF CZECHS WATCH TV SERIES PREVIEWS ON THE WEB

15. 2. 2022 The option to watch TV series previews on online platforms has been used by 9 % of the Czech internet population over 15 years old, according to research by Nielsen Admosphere.