NOVA WANTS VIEWERS TO ACTIVELY USE HBBTV. IT WILL OFFER MORE VIDEO AND VOTING

25. 7. 2022 | 7 min read Czech viewers have become quite used to the fact that the red button on the remote control brings up additional functions to the broadcast. In the last year, TV Nova has also paid more attention to this area.

PEOPLE METERS CELEBRATE A QUARTER OF A CENTURY IN THE CZECH REPUBLIC. THEY ARE STILL AN INDISPENSABLE TOOL FOR BROADCASTERS AND MARKETERS.

13. 7. 2022 | 9 min read THIS YEAR MARKS 25 YEARS SINCE THE LAUNCH OF THE FIRST PROJECT OF ELECTRONIC tv AUDIENCE MEASUREMENT IN THE CZECH REPUBLIC. hOW HAS THE PRACTICE IN THIS AREA CHANGEd OVER MORE THAN TWO DECADES? AND HOW COULD THE NEAR FUTURE LOOK LIKE CONSIDERING IT WILL UNDOUTEDLY BE AFFECTED PRIMARILY BY THE PHENOMENON OF CROSS-PLATFORM MEASUREMENT?

NOVA HAS EXPANDED THE SOCIAL TV APP IN HBBTV TO INCLUDE TIKTOK

13. 7. 2022 | 2 min read Nova Group is expanding the capabilities of the red button and coming up with a new feature in the SocialTV app environment. The latter was introduced to users in May in connection with the integration with the social network Instagram. Now the app is being upgraded with another social network - TikTok.

HBBTV AWARDS 2022 OPEN FOR ENTRIES

7. 7. 2022 | 3 min read The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to invite entries for this year’s HbbTV Awards.

TOP SHOWS OF THE 1ST HALF OF THE YEAR: DEVADESÁTKY AND OTHER NEW SERIES

7. 7. 2022 | 2 min read TV stations' original series, miniseries as well as TV movie premieres entertained viewers most in front of their screens in the first half of 2022.

HOW TO MAKE AN ENVIRONMENTALLY FRIENDLY FILM

6. 7. 2022 | 1 min read The workshop on eco-friendly filming was led by Michaela Rýgrová (Association of Producers in Audiovisual, Greenfilming.cz) and Hana de Goeij, Head of Sustainable Filming & Content, TV Nova.

TELEVISION STATIONS ARE PUTTING AN END TO SPRING PROGRAMME, FROM MONDAY THEY ARE INTRODUCING THEIR SUMMER SCHEME

29. 6. 2022 | 3 min read Mainly reruns of their original series, supplemented by movies, comedies and foreign series, will be offered by the biggest domestic TV stations in the summer.

NIELSEN ADMOSPHERE WINS THE ATO TV AND VIDEO MEASUREMENT TENDER AGAIN

28. 6. 2022 | 4 min read Nielsen Admosphere will continue to be the implementer of cross-platform TV and video content viewership measurement for the next five years. The contract with ATO was signed on Tuesday.

CONSUMERS WANT HUMOUR FROM BRANDS, BRANDS OFTEN FEAR IT

27. 6. 2022 | 2 min read Up to 72% of consumers would choose a brand with a sense of humour over its competitors. However, most advertisers are afraid of being funny.

ESTIMATE: 60% OF CUSTOMERS PAY FOR STREAMING, TREND HITS CINEMAS

24. 6. 2022 | 2 min read According to Axocom data, 60 percent of the 1.3 million total viewers are paying for streaming video content.

VOYO IS DOING FUNDAMENTALLY BETTER THAN WE PLANNED. ORDINACE IS STILL THE DRIVING FORCE, SAYS DANIEL GRUNT OF CME

23. 6. 2022 | 6 min read Daniel Grunt returned to CME a year ago as head of digital activities. His task was to secure one million subscribers for Voyo within five years. How's it going?

MEDIA INVESTMENTS WERE HIGHER IN MAY, BUT GROWTH SLOWED DOWN

20. 6. 2022 | 1 min read Year-on-year growth in advertising investment in media continued in May, but was lower than in the previous month.

WHY DO CZECHS WATCH MORE TV? LAST YEAR IT WAS FOUR HOURS A DAY

15. 6. 2022 | 5 min read Even the massive rise of social media and streaming services has not deterred Czech viewers from watching classic linear TV channels. What's more, their viewership is continuously growing to last year's record of four hours a day (four hours and two minutes, to be precise). This, incidentally, is 48 minutes a day more than in 2007, as pointed out by Nielsen Admosphere, which provides electronic measurement of TV viewership for the Association of Television Organizations (ATO).

A SIGNIFICANT MAJORITY OF CZECHS WATCH SERIES ON THE INTERNET IN CZECH

13. 6. 2022 | 3 min read Up to 75% of the Czech online population prefers to watch series in Czech on the internet, while only 16% prefer to watch them with Czech subtitles, according to new data from Nielsen Admosphere's Video on the Internet study.

PRE ENTERS TV FOR THE FIRST TIME WITH A CAMPAIGN

9. 6. 2022 | 2 min read In its first ever TV campaign, Pražská energetika is betting on a fairy tale story.

PRIMA IS FILMING A NEW CENTRAL SERIES DOBRÉ ZPRÁVY FROM THE TV ENVIRONMENT

7. 6. 2022 | 2 min read Prima TV has started filming its new central series, this time situating it in a TV broadcasting environment.

VOYO NOT PLANNING TO JOIN A PRICE WAR OR INTRODUCE ADS

3. 6. 2022 | 5 min read Paid video service Voyo will not participate in a price war with foreign VOD services, neither does it plan to introduce ads. It was announced at the Digimedia conference.

CZECHS WANT BOTH TV AND STREAMING SERVICES

2. 6. 2022 | 4 min read Linear broadcasting is still the most desired platform, agreed experts at the seventeenth annual Digimedia conference. The growing popularity of time-shifted viewing and streaming services, which still have great potential in the local market, was also confirmed.