Kategorie: EVENTS

While ROI matters for brands in all categories, exclusively optimising spend without considering campaign time frames could be holding your brand back from growth.

Every marketer wants to sleigh their Christmas creative to drive profit and market share growth. Collectively, 2022’s Christmas ads performed better in System1’s testing than any previous year’s ads, with an unprecedented 16 ads hitting 5-Stars.

What motivates viewers to buy (or cancel) streaming subscriptions? What services do they use? And what types of content do they engage with the most? Stop channel surfing; we’ve got you covered.

Interview of Joe Rogers, co-founder of The Contenders with marketing guru Mark Ritson. Part 2 available here:

In an increasingly digital and information-saturated environment where consumers’ attention is not limitless, understanding attention is fundamental for advertising success, now more than ever.

Attention on TV, BVOD and Youtube

The State of TV Advertising