Kategorie: EVENTS

While it may be too early to put up the Christmas tree and decorations or start planning your gift lists and festive menus, it’s the perfect time to reflect on the Christmas campaigns.

Driving business growth is challenging at the best of times. In the current climate, the stakes have been raised even further. Keen to understand how Australia’s top brands are connecting with consumers, ThinkTV and Sky News have joined forces to showcase the skills of Australia’s ‘Business Drivers’.

In this exclusive research presentation, ThinkTV CEO Kim Portrate shares the results of a large-scale econometric modelling exercise that mapped media investment and business results for 60 brands. Find out the link between ROI and sales volume, how to optimise your media spend to drive sales growth and why scale matters to ROI.

What can we learn from the best of the best to make Christmas 2023 just as merry? Put on your coziest jumper and get in the festive spirit for our webinar unwrapping creative effectiveness best practices.

In this webinar, GWI expert analysts put the viewership landscape center stage to showcase the biggest trends, and uncover subtle nuances in viewing habits across generations.

Watch interview of Joe Rogers, co-founder of The Contenders with marketing guru Mark Ritson.

Join Kantar in this webinar as we go deeper into the meaning of attention for advertising success, how to measure it and how to optimise your ads to capture attention. Experts from Kantar and Affectiva explore findings from their databases, Emotion AI analysis and share case studies to illustrate best practices.

Karen Nelson-Field, CEO of Amplified Intelligence, presented the results of attention research during the webinar for VIA on 28/3/2023

Ad Age’s State of TV Advertising is a must-attend event for brand marketers, media buyers and tech companies looking to understand how changes in the TV industry will impact their decisions.