EVENTS

What addressable advertising is ? How it differs from traditional TV advertising models, and how addressability can be applied to multiple TV advertising models. 

In this data-driven webinar, the experts at Marketron broke down the local TV advertising trends fueling this growth. Attendees learned about a variety of factors.

Join Angela Voss, chief client officer at Marketing Architects, and Pete McGuire, CMO at home improvement company 1-800-HANSONS, for a look at how to meet performance goals with TV advertising.

VAB conducted a comprehensive analysis of hundreds of brands (both DTC and non-DTC) that have used TV advertising as a way to move their business forward. The work shows the huge impact TV has on driving business results and growth according to the brand lifecycle.

During this online lecture, Peter Field focused on several issues about marketing in recession: Why do marketers need to continue to invest in brand advertising? What type of advertising works best under current circumstances? And how can brands defend their share and size their market opportunity?

Mark Ritson hardly needs an introduction. This is the recording of a live virtual session organised by egta in cooperation with the Global TV Group.

This event by Thinkbox will explore how attention really happens and offer new insights to breathe fresh life into the attention debate.

A look at how TV can turn brands into household names, drive website traffic, successfully launch new products, cast a positive halo effect on to other digital platforms and grow a brand’s share of market. This discussion will equip you with the data and insights needed to include TV in your marketing plan and how it can be used to effectively deliver upon your marketing KPIs.

What is attention, how does it work, how do you measure it (can you measure it?), and what do advertisers need to focus on in their media and creative to attract it?

Join this webcast to gain a comprehensive understanding of AI’s role in modern marketing. Plus, get an exclusive sneak peek TO unveil the exciting potential paths AI can take.

When budgets are tight, what are the risks of cutting spend? How do you make the case for supporting a brand to your internal finance team? And if you are able to spend through a downturn, what message and tone is likely to resonate with consumers? 

Recording of a webinar with Richard Shotton on his new book Illusion of choice. What does the "EAST/EAST" method mean and what recommendations, backed by scientific evidence of human behaviour, does Richard Shotton give to marketers?

System1 and ITV’s “Wise Up!” webinar shares the latest research on age representation in advertising from the report of the same name.

FMCG businesses are experiencing a wide range of disruptive pressures and effective communications will have a critical role to play in successfully navigating the challenges and opportunities that come with this for marketers. Our event delivered the inside track, with the opportunity to learn from FMCG TV success stories; explore category benchmarks for effective advertising, and indulge in the creative driving these businesses.

As competition for attention continues to intensify, media businesses must proactively deliver engaging customer experiences to attract, retain, and grow audiences. However, as a result of inadequate customer insights, many struggle to deliver on personalization and suffer from wasted marketing spend and churn. How to deal with it?

In this interview from Egta Expert Series, lets explore, How do we define attention, and why is the industry focussing on this now? How does television drive attention? Is there a call-to-action for the European advertising industry?